4. Credit: Deloitte Touche Tohmatsu 2012 „Digital Disruption: Short Fuse, Big Bang‟
“One-third of the Australian economy faces imminent and substantial disruption by
digital technologies and business models – what we call a „short fuse, big bang‟
scenario. This presents significant threats, as well as opportunities, for both
business and government”
7. Credit: Capgemini Consulting „ The Digital Advantage: How digital leaders outperform their peers in every industry‟
Digital Intensity
Invest in and
embrace digital
technology
• Customer
Engagements
• Internal operation
Transformation
Management Intensity
Create leadership
capabilities to drive digital
transformation
• Vision for future
• Governance
• Employee Engagement
(PEOPLE)
• Alignment technology
to the business
(PROCESS)
23. Awareness:
Workshops and
conferences,
Social Networks
LinkedIn
Twitter (Hashtags)
Facebook
Influencers
Search Engine
Optimisation
(Blogs,
Google Authorship)
Evaluation:
Blogs
Slideshare
Website
Email marketing
Contact clients
(online and offline)
Face to face
meetings
Webinars
YouTube
Scope proposal
Google Analytics
Buy:
Proposal
Face to Face
Telephone
Website (rarely)
Experience:
Onsite in person
Webinars:
Gotomeeting
Yammer
Central desktop
Google Docs
Loyal Advocate:
Retweet/Share/Like/
Follow
Case study
Referral
NBN rollout/broadband speedsResponsive design/mobile connectivity/mobile statsSocial media growth/stats
Beginners:Do very little with advanced digital capabilities, even if they might be mature with traditional applications like ERP or electronic commerce. Quite often here by accident rather than choice. Fashionistas: Implemented or experimented with many sexy digital applications, some which create value and some which do not. They are implemented independently and not with the view to create synergies with other items. Motivated to bring on digital transformation, but strategy is not founded with real digital knowledge to maximise business benefits.Conservatives: Favour prudence over motivation. Careful approach tends to hinder innovation.Digirati: Combine transformative vision, careful governance and engagement, with sufficient investment in new opportunities. Coordinate their various digital initiatives.