Presentation delivered to the Water Technology Cluster Expo in Shepparton, Victoria, Australia, May 2013

1. DIGITAL AGRICULTURE
What broadband means for the agriculture industry

2. INTRODUCTION
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DIGITAL AGRICULTURE ECONOMY
Fergal Coleman
Director of Symphony3
Twitter: @Symphony3Think
Email: fcoleman@symphony3.com
LinkedIn: au.linkedin.com/in/fergalcoleman/
www.digitalagriculture.com.au

3.  Introduction
 The NBN – What it is
 The Digital Economy
 What’s changing
 Case studies
 Conclusion and Next Steps
AGENDA
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DIGITAL AGRICULTURE ECONOMY

4.  The National Broadband Network (NBN) is an upgrade to the existing
telecommunications network. It provides the infrastructure for affordable, high-speed
internet and phone access for all Australians, regardless of where you live or work.
However, the NBN is much more than faster internet.
INTRODUCTION TO THE NBN
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DIGITAL AGRICULTURE ECONOMY
The NBN has helped many businesses
already discover cost savings and
higher productivity in ways never
imagined. Learn more the NBN for
Business page by visiting
http://www.nbnco.com.au/nbn-for-
business/index.html
http://www.youtube.com/watch?v=JU-
zIEkGJps
Learn More

5. WHAT DOES THE NBN MEAN?
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DIGITAL AGRICULTURE ECONOMY
• Faster… much, much, faster
• The NBN will provide 93 per cent of households broadband speeds of up to
100 megabits per second (Mbps), or about 28 times faster than most people
experience today. The remaining premises (seven per cent) will be
connected via a combination of wireless and satellite technologies providing
peak speeds of at least 25 Mbps.
• More reliable
• Ubiquitous

6. HOW FAST?
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DIGITAL AGRICULTURE ECONOMY

7. Future Proofing
Google Fiber
here, and
Singapore
building this
FUTURE PROOFING

8. IT’S ABOUT BEING GLOBALLY COMPETITIVE

9. WHEN WILL I GET IT?
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DIGITAL AGRICULTURE ECONOMY

10. NBN Co - Layer 2 Ethernet Access Network Wholesaler
RetailWholesale
Retail service
provider
Retail service
provider
Retail service
provider
Retail service
provider
Wholesaler/Aggregator
WHEN WILL I GET IT?NBNco IS A WHOLESALER

11. These Service Providers had a signed WBA as at 30 August 2012

12. HOW MUCH WILL IT COST?
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DIGITAL AGRICULTURE ECONOMY
Pricing: http://www.bit.com.au/Guide/312738,nbn-prices-the-cheapest-plans-from-14-providers-compared.aspx

13. HOW MUCH WILL IT COST? (slide courtesy of NBNco)
13
Price
Speed & Functionality
$TBC
High Capacity,
Complex functionality
& enterprise grade
service levels
Sub $100 p/m
(wholesale cost)
Basic speeds &
functionality
Starting from
$200 p/m
(wholesale cost)
Committed information rates,
symmetric speeds, traffic classes
& service level options

14. Heatlh
•Tele-medicine
•Tele-care
•Video
Consultations
•Monitoring
•Records
Education
•Virtual
Classroom
•Collaboration
•Access
•Research
Community
•Government
•Social
Inclusion
•Participation
•Comms
•Regional
Development
Business
•Tele-working
•Cloud Services
•Flexible
Workforce
•Collaboration
Entertainment
•Social TV
•Video on
Demand
•IPTV
•Games
•Video
Conferencing
Layer 2
National Broadband Network
BUILDING CROSS INDUSTRY INFRASTRUCTURE (Slide Courtesy of NBNco)

15. THE DIGITAL ECONOMY: IT’S WHAT WE DO WITH THE PIPES!

16. The Digital Economy is about better
lives!
The eight National 'Digital Economy Goals' focus on the areas of:
• Online participation by Australian households (Digital Divide)
• Online engagement by Australian businesses and not-for-profit
organisations
• Smart management of our environment and infrastructure
• Improved health and aged care
• Expanded online education
• Increased teleworking
• Improved online government service delivery and engagement
• Greater digital engagement in regional Australia.
THE DIGITAL ECONOMY

17. The NBN will benefit your family in the following ways:
INTRODUCTION TO THE DIGITAL ECONOMY – BENEFITS TO YOU
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DIGITAL AGRICULTURE ECONOMY
Heatlh
• Tele-medicine
• Tele-care
• Video
Consultations
• Monitoring
• Records
Education
• Virtual
Classroom
• Collaboration
• Access
• Research
Community
• Government
• Social
Inclusion
• Participation
• Comms
• Regional
Development
Business
• Tele-working
• Cloud
Services
• Flexible
Workforce
• Collaboration
Entertainment
• Social TV
• Video on
Demand
• IPTV
• Games
• Video
Conferencing

18. DATA IS A MAJOR ASSET
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DIGITAL AGRICULTURE ECONOMY
http://sydney.edu.au/agriculture/pal/GGA_FSTC_project/index.shtml

19. Sample Apps
www.Vitalfields.com
THE WORLD IS MOBILE – SO IS FARMING
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DIGITAL AGRICULTURE ECONOMY

22. SMART FARM: PRECISION AGRICULTURE ON THE CLOUD
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DIGITAL AGRICULTURE ECONOMY
I’m busy, just tell me what I need to know! ARMIDALE SMART FARM

23. SMART FARM: REMOTE MECHANIC
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DIGITAL AGRICULTURE ECONOMY
Help me help myself ARMIDALE SMART FARM

24.  They benefit farm owners and farmers by allowing them to focus on issues for their
business as opposed to day to day activities.
 Farmers will have access to wealth of information and data from a network of
wireless sensors monitoring soil, crops, or pastures, livestock, machinery and
environmental conditions on the farm.
• Pathways to improved production (Precision Agriculture)
– 10-30% reduction in fertiliser input (rainfed and irrigated crops)
– 50-100% improvement in yield:water ratio (irrigated crops)
– 20% improvement in pasture use efficiency
SMART FARMS
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DIGITAL AGRICULTURE ECONOMY
Smart Farms: NSW, Armidale

25. Better Field Preparation & Planting
The technology helps a business owner spend less time on setting up
implements, tracking weather reports, determining the ideal time to
fertilize by and / or trying to remember what adjustments were made
last time.
Improved Crop Care
Technology provided by the solution helps business owners make real time
decisions based on locating specific, real-time weather data.
Maximum Harvesting Benefits
Users are able to control the location of the tractor and grain cart from the cab
for on-the-go unloading. This helps reduce wait time, operator stress, spillage,
fuel consumption and even soil compaction
Precision Farm Management
Farming today produces more data than ever before. With this technology
a business owner can define soil grids and track sample number from their phone or
tablet.
CASE STUDY 1 – JOHN DEERE
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DIGITAL AGRICULTURE ECONOMY
Step Aside OR Hop On Board

26. Web Based Software
• generate yield maps, soil sampling maps, import satellite imagery from
single package
• up to date weather reports,
• To ensure that a farm owner is making smarter business decisions using
precision farming CASE IH also offers an online calculator to help calculate
the ROI on using precision farming techniques and the cost savings by
using their technology.
GPS Equipment
CASE IH offers a range of GPS driving displays and receivers to talk to their
machinery. This allows them to give farmers year-to-year accuracy which
can be measured by repeated trials. For example, year-to-year accuracy
means an operator can drive the same rows next year to within one inch
of this year’s rows, 95% of the time (Source: CASE IH AFS, 2012).
CASE STUDY 2 – CASE IH
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DIGITAL AGRICULTURE ECONOMY
Step Aside OR Hop On Board FARM TECHNOLOGY

27. Guidance Products
• The Autopilot™ automated steering system
provides one-inch repeatability from plant to
harvest with any field pattern, and extends your
operating hours with incredible precision.
Receivers
• Case IH’s offer a range of receivers, antennas
and smart antennas that offer an accuracy that
helps farmers be more productive by working
more efficiently.
• Reduce input costs like fossil fuels, as well as
increase profits.
CASE STUDY 2 – CASE IH (CONTINUED)
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DIGITAL AGRICULTURE ECONOMY
Step Aside OR Hop On Board FARM TECHNOLOGY
Source : John Deere FarmSight TM

28. DIRECT TO MARKET
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DIGITAL AGRICULTURE ECONOMY

29. SOCIAL NETWORKING – CONNENT/SHARE KNOWLEDGE
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DIGITAL AGRICULTURE ECONOMY

30. EDUCATION
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DIGITAL AGRICULTURE ECONOMY

31.  Make a commitment
 Know where you need help - Get training or outsource
 www.digitalagriculture.com.au
 How to start managing your farm with PA from Tim
Neale - http://www.precisionagriculture.com.au/pa-for-
farmers.php
CONCLUSION: NEXT STEPS
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DIGITAL AGRICULTURE ECONOMY
WHERE DO YOU START?

32.  The Digital Economy is coming (in fact it’s here!)
 You can’t afford to wait
 It offers massive opportunities
 Don’t be afraid and get stuck in!
Conclusion
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DIGITAL AGRICULTURE ECONOMY

33. THANK YOU!
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DIGITAL AGRICULTURE ECONOMY
Fergal Coleman
Director of Symphony3
Twitter: @Symphony3Think
Email: fcoleman@symphony3.com
LinkedIn: au.linkedin.com/in/fergalcoleman/
www.digitalagriculture.com.au