Sylvie di Giusto, owner of Executive Image Consulting, is a professional Image Consultant and Personal Branding Strategist in New York City. Furthermore, she offers Business Coaching Services to her fellow Image Consultants, and those who want to become successful in this competitive industry. This presentation contains 20 of the many business advices she shares during her presentations, valuable and useful for Image Consultants, Fashion Stylists, Personal Stylists, Wardrobe Consultants, … actually everyone who is a small business owner.

1. 20
business secrets you should
know, before you become an
Image Consultant
Sylvie di Giusto | Executive Image Consulting | New York

2. YOU DON’T NEED A LOGO.
NEED A
YOU
“Say what you do. Do what you say.”
Image courtesy of [Naypong,] / FreeDigitalPhotos.net
# 01

3. Choose a Niche
(or even better, create one)
“It will be easier for you to target your
clients, and easier for your clients to
target you - the authority in this field!”
Image courtesy of [mack2happy] / FreeDigitalPhotos.net
# 02

4. Saying NO to one thing allows you to say
YES to something else
“Before you commit to a new client or project ask yourself:
‘Is this the business that I am in?’
If not, turn it down or give it away. “
Image courtesy of [digitalart,] / FreeDigitalPhotos.net
# 03

5. Know your Hunting Ground
yourself, clients, region, competition, trends, outside your industry ...
“Knowing more
equals earning more.
It’s as simple as that.”
# 04

6. There might be a
“hidden” customer
“Use her, listen to her,
include her, value her,
pamper her ... but never
ignore or fight her.”
Image courtesy of [sippakorn] / FreeDigitalPhotos.net
# 05

7. You are
better than
“Offer something that’s
worth paying for it.”
Image courtesy of [Stuart Miles] / FreeDigitalPhotos.net
# 06

8. Don’t be cheap.
“Because you don’t
want cheap customers!”
Image courtesy of [David Castillo Dominici] / FreeDigitalPhotos.net
# 07

9. Create your own definition of success.
“Stick with them and
IGNORE
definitions set by others.”
# 08

10. Don’t be cheap.
Don’t quit your day job, yet!
“Cash flow is the
lifeblood of your business.”
Image courtesy of [Vlado] / FreeDigitalPhotos.net
# 09

11. You are an
Look like an
Image
Consultant
24/7
“Practice what you preach!
If you don’t like that idea, choose another career.”
Image courtesy of [Stuart Miles] / FreeDigitalPhotos.net
# 10

12. Do people know how much you know?
em.
g th
ellin
rt t
l
sona ”
r
ur pe e will.
ta
of yo ne els
t, s
ge
If no
char someo
e
’t tak utation
n
ou do ss rep
“ If y busine
and
Image courtesy of [Stuart Miles] / FreeDigitalPhotos.net
# 11

13. SKIP THE 80’s
“Image Consulting is so much more than giving them awkard
names for their body shapes and draping them with colored fabrics.”
Image courtesy of [digitalart, Gualberto107, nuttakit, foto76, Boykung, chrisroll] / FreeDigitalPhotos.net
# 12

14. READ!
“Learn from people smarter than you.”
Image courtesy of [adamr] / FreeDigitalPhotos.net
# 13

15. The Problem with Social Media is
“But, you have to do it
the right way.”
THAT EVERYONE DOES IT, because everyone thinks you have to do it.
Image courtesy of [KROMKRATHOG] / FreeDigitalPhotos.net
# 14

16. YOU ARE A NEEDLE IN A HAYSTACK
“The truth is that the world doesn’t need one more Image Consultant, one more
Website, one more Blog, one more Tweet. There are already enough out there.
Stand out! Be visible! And make it easy for people to see YOU.”
# 15

17. YOU run your business. Don’t let your business run you.
“I believe in the power of technology.”
Get what you need to keep yourself productive, organized and up-to-date.
Image courtesy of [emptyglass] / FreeDigitalPhotos.net
# 16

18. Build your own Advisory Board.
“Too often, we think we have all the answers
and are the only people who can really get
things done. Don’t be shy to ask for help.“
Image courtesy of [Stuart Miles] / FreeDigitalPhotos.net
# 17

19. APPRECIATE
YOUR CLIENTS
“NEITHER DOES IT TAKE A LOT OF MONEY NOR
TIME TO LET THEM KNOW THEY ARE VALUED.”
Image courtesy of [gubgib] / FreeDigitalPhotos.net
# 18

20. I love
myself
“Take care and stay safe.”
Image courtesy of [digitalart,] / FreeDigitalPhotos.net
# 19

21. You
r
bus
ines
sw
ill n
eve
rb
e pe
rfec
t, n
eve
r be
eas
y, n
eve
rb
e do
ne .
..
“ ... but that’s the fun of it!“
Image courtesy of [bplanet] / FreeDigitalPhotos.net
# 20

22. THANK YOU
DANKE | MERCI | XIE XIE | GRAZIE | GRACIAS | ARIGATO ...
Connect with Sylvie ...
Sylvie di Giusto is a professional Image Consultant
and Personal Branding Strategist in New York City.
Furthermore, she offers Business Coaching Services
to her fellow Image Consultants, and those who want
to become successful in this competitive industry.
8 Spruce Street | New York, NY 10038 | United States
+1.267.303.7577
Executive_Image_Consulting
say-hi@executive-image-consulting.com
www.executive-image-consulting.com
www.executive-image-consulting.com/blog
https://plus.google.com/+SylviediGiusto
www.linkedin.com/in/sylviedigiusto
www.twitter.com/sylvie_digiusto
www.facebook.com/ExecutiveImageConsulting
www.instagram.com/executiveimageconsulting
www.pinterest.com/ExecutiveImageC/
www.klout.com/Sylvie_diGiusto