1. Social Media
&
Corporate Communication
On National PR Day 21st April, 2013
Organized by – PRSI Guwahati, Assam
Presented By – Syed Mohsin Raza.
Social Media Club – Assam.
2. Corporate Communication
WHAT: Set of activities involved in managing and pushing all
internal & external (publicly publishable) communication.
WHY: To create a favourable point of view among
stakeholders on which the company depends.
HOW: Through…
A. . Management Communication,
B. . Marketing Communication and
C. . Organizational Communication.
Notice that SOCIAL FACTOR…
3. Social Communication
Corporate communication got its name from the
corporate standard.
But without audience it’s just a jumble of words
and sentences.
So, content is the King but (audience) consumer is
the Ruler.
4. Social Media
Media (Content) with a Social factor (anyone can
join).
Consumer’s direct interaction is possible either
face to face or on social media.
7. Social Media
“Social media includes web- and mobile-
based technologies which are used to turn
communication into interactive dialogue
among organizations, communities, and
individuals.” ~ Wiki
11. Social Media
Social Media > Social Economy > Connected Consumerism
Whether its Connectivity, Communication,
Education & Learning, Social Media has brought a
revolution. And importantly ,the effects cannot be
undone. (Solis)
Social Media is great, but NOT a rocket science that
could make your business fly. It needs time,
devotion and most importantly a strategic planning.
12. Social Media Tip 1.
Corporate Communication can keep doing
what are they already doing and integrate
social media to get an amplified reach.
A Video (communication/content) > TV
YouTube, Vimeo, LiveStream, Ustream
Even Podcasts
13. Social Media Tip 2.
Ask these 4 Question…
1. Where’s my Audience?
2. How to handle that platform?
3. How to link my objective?
4. What will be the impact?