2. PLATFORM TREND SUMMARY
Platform Preferences B2E Web Container Uptake
Plan to develop for, in New platforms have been
order, RIM/BlackBerry, iPhon adopted and therefore the
e, Android, Windows acceptance of web
Mobile, and Symbian containers is growing
Development Sourcing
Enterprise organizations Mobile Application
continue to choose Adoption Plans
in-house Movement from mobilizing
development, ‘homegrow 2 to 3 applications to
n’ and or purchased on mobilizing 20 or more
mobile middle platforms
2 – Company Confidential – May 14, 2012
3. EXISTING SUP CUSTOMER EXAMPLE
Traditional Travel Approval Mobile Travel Approval
3 – Company Confidential – May 14, 2012
4. MOBILIZING THE ENTERPRISE IS COMPLEX
Security
Ease of Use
Device & App
Device Choice Management
Development Tools &
Apps & More Apps! TCD/TCO
Device and Backend
Diversity
End User Requirements
Enterprise Requirements
4 – Company Confidential – May 14, 2012
5. THE MOST COMPREHENSIVE MOBILE
INFRASTRUCTURE
Enterprise Data Consistent Development Device Technology
Changes Platform Changes
Offers seamless Enterprise-grade Enables rapid
integration to a development environment deployment of mobile
variety of back-end leveraging existing skills applications across
data sources and technologies multiple device types
5 – Company Confidential – May 14, 2012
6. BRINGING ORDER TO CHAOS WITH
SYBASE UNWIRED PLATFORM
Create
Consume
Connect Eclipse Heterogeneous
Heterogeneous mobile devices
data sources
BlackBerry
Databases
Sybase Unwired Platform iPhone
Web iPad
Services Workflows
Mobile
Android
Business
Objects Native
Software Windows Mobile
Applications
Applications
Management Console
Control
Device and server management and security
6 – Company Confidential – May 14, 2012
7. SYBASE UNWIRED PLATFORM BENEFITS
Lower TCO Faster time to market
SUP allows you to simplify and Empower enterprise IT to quickly
accelerate the creation of business develop innovative applications to
process mobilization without the task and knowledge workers
need for development resources
Integrate Stay Current
Mobilize your entire enterprise: SUP is designed to provide steady
applications, business updates from enterprise information
processes, device management resources directly to the end-user
/provisioning, all within a single device, with no effort required from
integrated infrastructure the user
7 – Company Confidential – May 14, 2012
8. HOW DOES SUP HELP REDUCE TCO?
Application • Windows Mobile
Development • BlackBerry
• iPhone
• iPad
• Android
Infrastructure • Connection management
Platform Services • Data security (on device and OTA)
• Version control
• Mobile client databases for offline use
• Data synchronization
• ERP, database, business app integration
• Device detection and management
• Logging & reporting
8 – Company Confidential – May 14, 2012
9. SYBASE UNWIRED PLATFORM 2.0
Enables companies to leverage web developer resources
to extend enterprise data easily and securely to a variety of
mobile devices including Windows Mobile, iPhone /
iPad, BlackBerry, and Android*.
Using SUP 2.0, web developers can rapidly produce
lightweight yet functionally rich device-specific mobile
applications.
This new capability greatly reduces the Total Cost of
Ownership related to the development and deployment of
traditional enterprise mobile applications.
9 – Company Confidential – May 14, 2012
10. SYBASE UNWIRED PLATFORM 2.0
FEATURES
Hybrid web container, Blackberry support, SAP security integration
• Single sign-on support
– X.509 certificate support and token support
– Improved administration
• New container architecture
– HTML5 / Javascript / CSS provide industry-standard development
– Support for attachments — images and productivity resources
– Designer-based UI fully customizable with web technology
– Native jQuery, jQuery Mobile support
– Compatibility with 3rd-party UI and charting libraries
– Sophisticated jQuery look and feel
10 – Company Confidential – May 14, 2012
11. BUSINESS BENEFITS
Quickly mobilize
Leverage in-house simple business processes
developer expertise, • Leverage pre-built containers for
web developers native device applications without
having to build native apps
Lower Greater ROI
Total Cost Ownership on backend investments
11 – Company Confidential – May 14, 2012
12. TECHNICAL BENEFITS
Web-based app Cross platform
Extensibility
environment support
• HTML5 / Javascript / • Architecture is • Architecture allows
CSS consistent across key native device
• Seamlessly use / re-use mobile capabilities to be
industry standard web platforms, including integrated (ie.
development tools iOS, Android**, Blackbe GPS, camera, sensors, e
rry, etc. tc)**
• Leverage web
developers to build
mobile applications
**Supported in a future release
12 – Company Confidential – May 14, 2012
13. TYPICAL HYBRID WEB APP
• Common business process or “workflow”
– E-Mails requesting interaction with
approval workflows for daily processes such
as purchase requests or leave requests
– Expense report submittal, project activity
reporting
– Status checking, updates: e.g. check on a
customer case before a meeting with the
customer
• Doesn’t require lots of back end data
• Quick decision can move business forward
– Lots of efficiency to be gained when
employees can make these decisions
“on-the-go”, without network access
• Simple, standard format for data / information
transfer
13 – Company Confidential – May 14, 2012
14. TOP 5 REASONS WHY SYBASE UNWIRED
PLATFORM 2.0
1 Sybase Unwired Platform
provides integration into
backend systems (MBOs)
• SAP certified connectors
• Open standard connectors
• Ability to cache data
2
• Deployment (Tooling)
Sybase Unwired Platform • Provisioning
manages the entire
• Management
application lifecycle
• Updating
3 Sybase Unwired Platform
easily enables your app
to be Push-Enabled
• iOS — Apple Push Notification Service integration
• BB — BES integration
• Windows Mobile — Http Push
4 Sybase Unwired Platform
provides security
• Proprietary transport encryption between container and server
• Authentication options
• Data encryption
5 Sybase Unwired Platform • Container supports all the advantages of a web app + the ability
to support native functionality in the future because the
HTML Container provides container is a native app so you will see camera, GPS, PIM App
Native Services integration like in a native app, etc.
14 – Company Confidential – May 14, 2012
15. SYBASE UNWIRED PLATFORM 2.0
SUMMARY
Features Benefits
Leverage in-house developer expertise
Single sign-on
support
Quickly mobilize simple business
processes
New container
Web-based app environment with cross
architecture
platform support and native device
capabilities
15 – Company Confidential – May 14, 2012