16 Mart 201

1. Big Data Analytics with Sybase IQ
SAP ANALYTICS & INNOVATION FORUM '12
Mustafa KUTLU
Sybase Türkiye

2. AGENDA
Big Data Analytics
Market Drivers
Sybase IQ
Proven for Big Data
Sybase IQ 15.4
Revolutionizing Big Data Analytics
Summary
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3. BIG DATA ANALYTICS
MARKET DRIVERS

4. BIG DATA ANALYTICS ISSUES
Dealing with volume, variety, velocity, costs, skills
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5. BIG DATA ANALYTICS MATURITY
From jargon to transformational business value*
*A McKinsey study titled “Big Data: Next frontier for innovation, competition, and productivity”, May 2011, has found huge potential for
Big Data Analytics with metrics as impressive as 60% improvements in Retail operating margins, 8% reduction in (US) national healthcare
expenditures, and $150M savings in operational efficiencies in European economies
© 2012 SAP AG. All rights reserved. 5

6. BIG DATA ANALYTICS IN THE REAL WORLD
Prevalent in data intensive verticals and functional areas
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7. Sybase IQ
PROVEN FOR BIG DATA

8. SYBASE IQ
Mature, industrial strength analytic DBMS
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9. SYBASE IQ
References
 Maliye Bakanlığı – Gelir İdaresi Başkanlığı
– Tax compliance data warehouse
– 4 TB compressed data in IQ
 Yapı Kredi Bankası
– 50 TB compressed data in IQ
– 3000 + users
– 2000 ad-hoc queries per day
 Türk Telekom
– IQ as an enterprise reporting database
– 80% data compression
© 2012 SAP AG. All rights reserved. 9

10. SYBASE IQ
References
 Turkcell
 Bank Asya
 İETT
 Anadolu Sigorta
 Digiturk
 Meteoroloji Genel Müdürlüğü
 Toprak Mahsulleri Ofisi
 PTT
 Mali Suçları Araştırma Kurulu
 Milli Emlak Genel Müdürlüğü
© 2012 SAP AG. All rights reserved. 10

11. SYBASE IQ
Architecture Diagram
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12. SYBASE IQ
First Columnar Database
- Sybase IQ’s “only-needed-colums” scan and disk I/O -
Select avg(salary) from employees group by department
Sybase IQ
Title Department Location Salary
© 2012 SAP AG. All rights reserved. 12

13. SYBASE IQ
Patented Indexes
Fast Project Compressed raw data for result sets (Default Index)
Using IQ UNIQUE (cardinality)
1 byte FP - 0 < cardinality > 255
2 byte FP - 256 < cardinality > 65,536
3 byte FP – 65K < cardinality > 16 Million
Low Fast Low cardinality data (< 1500)
High Non Group Aggregation and range searches
High Group Key fields, High cardinality equality and groupings
Multi-column indexes allowed
Date Date searches and date functions
Word, Text Keyword or phrase searches
Compare Data column comparisons ( >, <, !=, = )
© 2012 SAP AG. All rights reserved. 13

14. SYBASE IQ
Data Compression
Up to 90% decrease in data storage costs
Efficient use of data cache
Ease of backup and restore
10TB ~3TB ~1TB
OLTP
Raw Data
Database
Sybase IQ Database
Data + Indexes + Exported Raw Data Data + Indexes
Summary & Aggregate Ready for Reporting !
Tables
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15. SYBASE IQ 15
A powerful Big Data Analytics platform in making decisions
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16. SYBASE IQ 15.4
REVOLUTIONIZING BIG DATA ANALYTICS

17. INTRODUCING SYBASE IQ 15.4
A comprehensive Big Data Analytics platform
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18. INTRODUCING SYBASE IQ 15.4
Focus areas overview
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19. INTRODUCING SYBASE IQ 15.4
Data management — compression and loading
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20. INTRODUCING SYBASE IQ 15.4
App services — native MapReduce using TPF API
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21. INTRODUCING SYBASE IQ 15.4
App services — integrating Sybase IQ + Hadoop
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22. INTRODUCING SYBASE IQ 15.4
App services — Sybase family of products integration
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23. SYBASE IQ
ECO-SYSTEM – RICH MULTI-PRODUCT SUPPORT
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24. SUMMARY
A complete platform for data analytics use cases
© 2012 SAP AG. All rights reserved. 24

25. Teşekkürler
Mustafa Kutlu
Sybase Türkiye
mustafa.kutlu@sybase.com.tr