Kate spade case study

KATE SPADE Risk turns niches into opportunities Presented by Group 3 Swatanu 108 Bertila 86 Rajeev 72 Manan 85 Shrey 102 Vipender 87

Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Starting up Mission “ To develop a well-edited line of fashionable, but ‘not-trendy’ handbags ” Vision “ Developing product lines & appropriately positioning the company in both domestic & global marketplace ” Objective “ To create products that combine great personal style with long-lasting utility ”

Starting up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

KATE SPADE IS A RENOWNED BRAND TODAY !!!

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Q1 .Describe the key decisions that Kate & Andy faced in the startup of their company ? ,[object Object],[object Object],[object Object],[object Object]

Q2 .What were the key elements of Kate Spade’s growth in the first decade of its operations ? What specific business decision were made in implementing these key elements of growth ? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Q2 .What were the key elements of Kate Spade’s growth in the first decade of its operations ? What specific business decision were made in implementing these key elements of growth ? ,[object Object],[object Object],[object Object],[object Object]

Q3 .What key decisions will Kate Spade need to make during the 2 nd decade of its operation? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Q3 .What key decisions will Kate Spade need to make during the 2 nd decade of its operation? ,[object Object],[object Object]

Q4 .What options are available to Kate Spade in developing an e-commerce operation? ,[object Object],[object Object],[object Object]

Q5. How might Kate Spade utilize information technology to help fuel continuing global expansion ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Kate spade case study

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