A presentation I gave to my colleagues at UKCLE, the purpose of which was to illustrate other ways we could offer our resources. It was also part of a bigger push to try and modernise the site.

1. Plagiarism in UK law schools: policies, procedures and penalties Web accessibility review

3. Generation Z give two seconds

4. It’s all about attention spansDigital natives are a 24/7 generation who want mobile information Become part of the conversation – build communities of interest

6. Something they’re interested inYounger generation are much more responsive to visual and audio information Alice Taylor, Commissioning Editor, Education, Channel 4 Television “For content creators, artists, creatives, we often do more of what we used to do. It often works, why change it too much? But one change is determining whether the art is likely to spread and be recognised: is what we’re making today internet-native?”

7. Don’t be a Digital Ghost Town

9. Resource title is rich in keywords i.e. plagiarism; law schools; policies; procedures; penalties

10. HTML nature of resource increases chances of organic search engine and minimises potential browser issues

11. Page anchors used to navigate document

14. Lack of meta description and keywords <meta name="keywords" content=“food education; cooking; practical sessions; design and technology; accredited; trainer; food; specialist; healthy schools; QCA scheme of work; Eatwell plate; whole school food policy" /> <meta name="description" content="Primary Food in Schools is a professional development programme for primary teachers that will support the development of food education and cooking in your school." />

16. Product information

17. Trusted sources of information

18. Trusted brand names and vendors

19. Trusted URL’sSupport the broad to narrow search trends, make keywords as specific as possible and include geo tags

20. Lack of meta description - Tagcloud TAGCLOUD plagiarism, university plagiarism, jisc plagiarism what is plagiarism, types of plagiarism, penalties for plagiarism, plagiarism penalties; plagiarism policy; plagiarism penalties; plagiarism detection; plagiarism prevention; law schools; plagiarism detectors; plagiarism detector; plagiarism tools

21. Student / teacher on-site interaction Enables students and teachers to express opinions on resource and discuss content IBM Beehive – social network site for IBM employees to discuss company ideas, policies and build internal relationships

22. Delivery Offer PDF newsletter or PDF download HTML or plain text email RSS feeds Including CrossRef working groups ‘Best practice recommendations for scholarly publishers producing RSS feeds’. http://www.crossref.org/ E-zines

23. Delivery Create handheld friendly version - microformat There are currently a total of 7.4 million mobile internet users in the UK, (12% of all mobile phone users) Tim Barber, Continental Research During 2006–2007 the number of page views from mobile devices went up by 16%. Mobile Data Association

24. Information Formats Currently, the resource features multiple statistics, sometimes three figures to a sentence

25. twitter

27. Inability for students to communicate or comment – become part of the topic discussion

28. Information format is text heavy, offer alternate delivery method – offer downloadable, branded PDF?

29. Handheld friendly version

30. Podcast version

31. LinkedIn

33. Topic maps

34. Microformats

35. Natural Language Search

36. Data Mining

37. Machine learning

39. Google Wave

40. Twine

41. Thank you for your time