Weitere ähnliche Inhalte
Ähnlich wie See the line ux lt presentation here (20)
Kürzlich hochgeladen (20)
See the line ux lt presentation here
- 3. The importance of UX is growing
Today’s users demand more …
© 2004 Scott Adams Inc.
© LINE Communications 2014
- 4. The importance of UX is growing
Today’s users demand more …
Digital applications have become
hugely more complex as our
industry’s technologies and
methodologies progress.
What used to be a one-way static
medium has evolved into a rich
and interactive experience.
But today an application's
© 2004 Scott Adams Inc.
success hinges on just one thing:
how users feel about it
© LINE Communications 2014
- 5. The importance of UX is growing
Digital devices have richer functionality
More form factors and screen sizes
Increasing need to access more complex data
Its about the holistic system
© LINE Communications 2014
- 6. How we used to work
Before we and our clients understood the value of usercentered design, there was little or no science behind what
designers did. We used to make design decisions based on:
what we thought looked good
what the client said they wanted
© LINE Communications 2014
- 9. Booking a flight…
Well-known airline #1
Great Experience is about Control:
The worst feeling in the world is to feel
out of control.
Well-known
airline #2
© LINE Communications 2014
- 12. UX Design is not…
…only concerned with visual design.
© LINE Communications 2014
- 13. UX Design is not…
…about technology.
© LINE Communications 2014
- 14. UX Design is not…
…just about the user.
© LINE Communications 2014
- 17. “You can use an eraser on the drafting
table or a sledge hammer on the
construction site”
Frank Lloyd Wright (a REAL architect)
© LINE Communications 2014
- 18. UX process
Use cases illuminate the system requirements
Sketch flows and navigation maps define the UX
Personas aid the learning design
Wireframes highlight layout and navigation UI
Learning architecture define the whole experience
© LINE Communications 2014
- 20. Design – Lenses and outputs
SKETCH
Rapid sketched, heavily
iterated
Workshop to sketch
Storyboards
MAP
Storyboard or map the
user journey
Personas
User journeys
CONCEPTS
Visual concepts based on
brand
Visual concepts
© LINE Communications 2014
- 21. What’s the value?
Reduced training
and maintenance
costs
Reduced
maintenance and
post launch bug
fixes
Reduced testing
and quality
assurance costs
Avoids rework
Increased product
quality
Risk Management:
avoids costly
errors
Satisfied Users
Embedded product
within the
business, and
spreads it’s value to
others
Improve product
value: Better
products lead to
greater market
share
© LINE Communications 2014
- 22. 9 Questions to ask about a UX project
1. What is the business goal?
2. What is the strategy?
3. Who are all of the audience groups?
4. What are your audience requirements?
5. What will success look like?
6. How does it make money?
7. How are you solving the end-user 'problem'?
8. What context will this be used in?
9. What mindset is the user in?
© LINE Communications 2014
- 24. Why do we need Use Cases?
Because there is less of …
And more of …
© LINE Communications 2014
- 25. Why do we need Use Cases?
Because the old order of
content …
Is now replaced and
context is king…
© LINE Communications 2014
- 27. Variable context and environment
UI takes up entire
screen, difficult to
multi-task.
© LINE Communications 2014
- 28. Variable context and environment
Larger screen size,
longer session time,
more immersive tasks
© LINE Communications 2014
- 30. User eXperience Design
Is all about:
Knowing your audience
Understanding the barriers your audience will face
Knowing what will make your audience happy
Plotting how your solution maps to their journey
“User experience isn’t a layer or component of a product or service. It’s really about the
design of whole systems and their interconnections.”
Andrew Hinton (Senior Information Architect at Vanguard)
© LINE Communications 2014
- 32. Don’t make me think!
Obvious
Interactivity
Click!
Click!
Click!
Requires
thought
“Is that a
button?”
“I can’t
find
what I
need”
Exits
© LINE Communications 2014
- 34. It won’t get easier…
With new form factors
and navigation modes
© LINE Communications 2014
- 35. Get in touch
Steve Barden
Paul Thorpe
Lead Consultant
steve.barden@line.co.uk
Head of Visual & UX Design
paul.thorpe@line.co.uk
Stand 38
www.LINE.co.uk
© LINE Communications 2014