SlideShare ist ein Scribd-Unternehmen logo
1 von 55
Designated Editor
Speaking Series     Nurturing Your
                    Network With New
                    Media England & Photographic
                    ASPP New
                    Resource Center at Boston University

                    Suzanne McDonald | Content & Social Strategist

                    Sue@DesignatedEditor.com


                         @Sue_DesigEditor
suzanne’s experience
              Social Media
              Strategies professor


  6 years                            Page 1




  Masters in Journalism
  & Mass Communications              BA in Journalism




                                               www.designatededitor.com   2
www.designatededitor.com   3
Paid media vs. owned media




                   www.emarketer.com/Article.aspx?R=1008948
@Sue_DesigEditor                             www.designatededitor.com   4
www.designatededitor.com   5
Challenges we’ll address
Developing contacts: nurture your network

Determining who the influencers are

Which tools & platforms are optimal

Measuring your efforts to boost ROI

Integrating platforms and efficiencies
@Sue_DesigEditor                    www.designatededitor.com   6
http-//socialtimes.com/user-generated-content-infographic_b68911
@Sue_DesigEditor   www.designatededitor.com   8
Who is your audience?
  Who might be your best advocates?

  What are their defining characteristics?

  What are they looking for?

  Are you using the right vocabulary?



                                    www.designatededitor.com   9
@Sue_DesigEditor   www.designatededitor.com   10
Where does content live?




@Sue_DesigEditor           www.designatededitor.com   11
4 stages to effectiveness
Stage 1 Your website

Stage 2 Your blog & email

Stage 3 Platforms & tools integration

Stage 4 Optimizing your platforms & metrics




@Sue_DesigEditor                        www.designatededitor.com   12
How to fully maximize your content




 @Sue_DesigEditor                    www.designatededitor.com   13
WordPress is free & versatile




@Sue_DesigEditor                www.designatededitor.com   14
who is your audience?




@Sue_DesigEditor        www.designatededitor.com   15
4 steps to content planning
Step 1 Your audience & keywords

Step 2 Find & leverage the right tools

Step 3 Integrate social media channels

Step 4 Optimization & metrics




@Sue_DesigEditor                         www.designatededitor.com   16
Keywords: Your prospects’ vocabulary




 @Sue_DesigEditor           www.designatededitor.com   17
Keywords: Google Trends




@Sue_DesigEditor          www.designatededitor.com   18
Keywords: Include in Titles and Descriptions




  @Sue_DesigEditor                  www.designatededitor.com   19
@Sue_DesigEditor   www.designatededitor.com   20
Stage 2 Blog & email

Google & search engines <3 fresh content

Activate keywords & make multimedia

Offers a glimpse inside your brand

Enable and moderate comments

Leverage blog posts to feed email
 @Sue_DesigEditor                    www.designatededitor.com   21
Blogs cited as least expensive




                           www.designatededitor.com   22
Multimedia blog




 @Sue_DesigEditor   www.designatededitor.com   23
Tools to drive blogs & content




@Sue_DesigEditor                 www.designatededitor.com   24
email




          http://www.readwriteweb.com/cloud/assets_c/2011/09/infographic_abs_final-33590.php
@Sue_DesigEditor                                                       www.designatededitor.com   25
Influencer-finder tools
who is your audience?




@Sue_DesigEditor          www.designatededitor.com   26
who is your audience?




@Sue_DesigEditor        www.designatededitor.com   27
Other influencer tools




@Sue_DesigEditor         www.designatededitor.com   28
Stage 3 Integrate social media

Claim social profiles

Determine most relevant social channels

Monitor, engage & integrate




@Sue_DesigEditor                  www.designatededitor.com   29
Integrate appropriate social media channels




                                 Bruno Maia, IconTexto
                              http://www.icontexto.com
                                      www.designatededitor.com   30
How do I gain more fans?
Who do you know?
How do they know you’re there?
How can you tell them?
 Email newsletters
 Email signature
 Icon and feed on your website

@Sue_DesigEditor                 www.designatededitor.com   31
Targeting Facebook ads
• Towns & cities
• Gender & age
• Level of education
• Marital status
• Interests & Likes



 @Sue_DesigEditor        www.designatededitor.com   32
www.designatededitor.com   33
Events




@Sue_DesigEditor   www.designatededitor.com   34
www.designatededitor.com   35
@Sue_DesigEditor   www.designatededitor.com   36
@Sue_DesigEditor   www.designatededitor.com   37
@Sue_DesigEditor   www.designatededitor.com   38
Show your brand or curate others’




 @Sue_DesigEditor          www.designatededitor.com   39
Instagram




            www.designatededitor.com   40
who is your audience?




@Sue_DesigEditor        www.designatededitor.com   41
who is your audience?




@Sue_DesigEditor        www.designatededitor.com   42
who is your audience?




@Sue_DesigEditor        www.designatededitor.com   43
Retail, gallery or events?




@Sue_DesigEditor        www.designatededitor.com   44
Stage 4 Social media optimization & metrics

Be more efficient
Be more effective
Optimize for performance
Calculate your ROI




 @Sue_DesigEditor                   www.designatededitor.com   45
Tips to boost ROI
•   Plan
•   Content first – let branding 2nd
•   Use pictures & video
•   Use Facebook Questions
•   Be timely: Post about popular topics
•   Be conversational
•   Direct ads to the fan page
                                     www.designatededitor.com   46
Maximize Your ROI

Step 1 Business development
       Identify your best growth areas

Step 2 Keyword research
       What vocabulary are people using?

Step 3 Build topics
         Discuss topics that best serve your
                  growth markets & use
  keywords
 @Sue_DesigEditor                     www.designatededitor.com   47
@Sue_DesigEditor   www.designatededitor.com   48
who is your audience?




@Sue_DesigEditor        www.designatededitor.com   49
Stage 4 How are we doing?




@Sue_DesigEditor        www.designatededitor.com   50
Facebook Insights
Engagement & Relevance




                         www.designatededitor.com   51
Google Analytics: now + social




@Sue_DesigEditor          www.designatededitor.com   52
Benefits of a thriving network
 Boost awareness, loyalty & sales

 Longer-lasting vs. paid media

 Understand & relate to customers

 Now you’ll know what’s working

 Reduced customer service costs

 Efficient & effectively find influencers

@Sue_DesigEditor                      www.designatededitor.com   53
In-person engagement




                       www.designatededitor.com   54
Designated Editor
                    Nurturing Your
Speaking Series
                    Network With New
                    Media England & Photographic
                    ASPP New
                    Resource Center at Boston University

                    Questions?                 Happy to help!


                    Suzanne McDonald | Content & Social Strategist

                    Sue@DesignatedEditor.com


                         @Sue_DesigEditor

Weitere ähnliche Inhalte

Was ist angesagt?

50 Social Media Tactics for Businesses
50 Social Media Tactics for Businesses50 Social Media Tactics for Businesses
50 Social Media Tactics for BusinessesChad Norman
 
Eric Starker - Social Media / Community Manager Portfolio
Eric Starker - Social Media / Community Manager PortfolioEric Starker - Social Media / Community Manager Portfolio
Eric Starker - Social Media / Community Manager Portfoliowreckratz
 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCory Williamson
 
Heavener Leadership Challenge 2018 SMS
Heavener Leadership Challenge 2018 SMSHeavener Leadership Challenge 2018 SMS
Heavener Leadership Challenge 2018 SMSJan Strusinski
 
Social Media: Maximizing Time and Effectiveness
Social Media: Maximizing Time and EffectivenessSocial Media: Maximizing Time and Effectiveness
Social Media: Maximizing Time and EffectivenessSally Witzky
 
Digital Marketing
Digital MarketingDigital Marketing
Digital MarketingNithi Anand
 
Agi career development center.ppt
Agi career development center.pptAgi career development center.ppt
Agi career development center.pptshanvy reddy
 
Whole Foods Social Media Strategy - Katie Wigle - UFSMM
Whole Foods Social Media Strategy - Katie Wigle - UFSMMWhole Foods Social Media Strategy - Katie Wigle - UFSMM
Whole Foods Social Media Strategy - Katie Wigle - UFSMMKatie Wigle
 
Raising visibility, awareness and reach for your online project
Raising visibility, awareness and reach  for your online projectRaising visibility, awareness and reach  for your online project
Raising visibility, awareness and reach for your online projectKDMC
 
Arp conference
Arp conferenceArp conference
Arp conferenceSocialB
 
Social media strategy
Social media strategySocial media strategy
Social media strategyEvan Kruk
 
Social media slides
Social media slidesSocial media slides
Social media slidesKona Company
 
McDonald's Social Media Analysis Q4 2015
McDonald's Social Media Analysis Q4 2015McDonald's Social Media Analysis Q4 2015
McDonald's Social Media Analysis Q4 2015Unmetric
 
Culver's Social Media Strategy
Culver's Social Media StrategyCulver's Social Media Strategy
Culver's Social Media StrategyAmy Hughes
 
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...Sorin Magureanu
 

Was ist angesagt? (19)

50 Social Media Tactics for Businesses
50 Social Media Tactics for Businesses50 Social Media Tactics for Businesses
50 Social Media Tactics for Businesses
 
Eric Starker - Social Media / Community Manager Portfolio
Eric Starker - Social Media / Community Manager PortfolioEric Starker - Social Media / Community Manager Portfolio
Eric Starker - Social Media / Community Manager Portfolio
 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing Plan
 
Heavener Leadership Challenge 2018 SMS
Heavener Leadership Challenge 2018 SMSHeavener Leadership Challenge 2018 SMS
Heavener Leadership Challenge 2018 SMS
 
Social Media: Maximizing Time and Effectiveness
Social Media: Maximizing Time and EffectivenessSocial Media: Maximizing Time and Effectiveness
Social Media: Maximizing Time and Effectiveness
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
CONDUCTING A SOCIAL MEDIA AUDIT
CONDUCTING A SOCIAL MEDIA AUDITCONDUCTING A SOCIAL MEDIA AUDIT
CONDUCTING A SOCIAL MEDIA AUDIT
 
Agi career development center.ppt
Agi career development center.pptAgi career development center.ppt
Agi career development center.ppt
 
Whole Foods Social Media Strategy - Katie Wigle - UFSMM
Whole Foods Social Media Strategy - Katie Wigle - UFSMMWhole Foods Social Media Strategy - Katie Wigle - UFSMM
Whole Foods Social Media Strategy - Katie Wigle - UFSMM
 
Creating a Social Media Marketing Plan
Creating a Social Media Marketing PlanCreating a Social Media Marketing Plan
Creating a Social Media Marketing Plan
 
Raising visibility, awareness and reach for your online project
Raising visibility, awareness and reach  for your online projectRaising visibility, awareness and reach  for your online project
Raising visibility, awareness and reach for your online project
 
Arp conference
Arp conferenceArp conference
Arp conference
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Social media slides
Social media slidesSocial media slides
Social media slides
 
McDonald's Social Media Analysis Q4 2015
McDonald's Social Media Analysis Q4 2015McDonald's Social Media Analysis Q4 2015
McDonald's Social Media Analysis Q4 2015
 
Culver's Social Media Strategy
Culver's Social Media StrategyCulver's Social Media Strategy
Culver's Social Media Strategy
 
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...
 
Social Media for Photographers
Social Media for PhotographersSocial Media for Photographers
Social Media for Photographers
 
Resume
ResumeResume
Resume
 

Ähnlich wie Nurturing Your Network with New Media | American Society of Picture Professionals Seminar Presentation

Amplifying Your Content with Social Media
Amplifying Your Content with Social MediaAmplifying Your Content with Social Media
Amplifying Your Content with Social MediaHubSpot
 
30 Effective Social Media Tactics
30 Effective Social Media Tactics30 Effective Social Media Tactics
30 Effective Social Media TacticsBarry Feldman
 
Remaining Agile Amidst Seismic Shifts in the Social Media Landscape
Remaining Agile Amidst Seismic Shifts in the Social Media LandscapeRemaining Agile Amidst Seismic Shifts in the Social Media Landscape
Remaining Agile Amidst Seismic Shifts in the Social Media LandscapeMarcel Media
 
Ses sew cz kelly cutler
Ses sew cz kelly cutlerSes sew cz kelly cutler
Ses sew cz kelly cutlerMarcel Media
 
Social Media Marketing Intro for Symantec Partners
Social Media Marketing Intro for Symantec PartnersSocial Media Marketing Intro for Symantec Partners
Social Media Marketing Intro for Symantec PartnersSymantec
 
Caxton Manor Social Media Marketing Strategy
Caxton Manor Social Media Marketing StrategyCaxton Manor Social Media Marketing Strategy
Caxton Manor Social Media Marketing StrategyMichael Chinwuba
 
Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
 
Social Media for CEOs
Social Media for CEOsSocial Media for CEOs
Social Media for CEOsPR 20/20
 
Social-Media-Marketing-Strategies-for-Business-Growth.pptx
Social-Media-Marketing-Strategies-for-Business-Growth.pptxSocial-Media-Marketing-Strategies-for-Business-Growth.pptx
Social-Media-Marketing-Strategies-for-Business-Growth.pptxBiswadeep Das
 
LIDEA Social Media Presentation
LIDEA Social Media PresentationLIDEA Social Media Presentation
LIDEA Social Media PresentationAtlas Integrated
 
Enterprise 2.0 Harnessing Social Media
Enterprise 2.0   Harnessing Social MediaEnterprise 2.0   Harnessing Social Media
Enterprise 2.0 Harnessing Social MediaLjuba Bogdanovich
 

Ähnlich wie Nurturing Your Network with New Media | American Society of Picture Professionals Seminar Presentation (20)

Blogging, Web Content & Optimizing Suzanne McDonald
Blogging, Web Content & Optimizing Suzanne McDonaldBlogging, Web Content & Optimizing Suzanne McDonald
Blogging, Web Content & Optimizing Suzanne McDonald
 
Solopreneurs' Guide to New Media by Suzanne McDonald Designated Editor
 Solopreneurs' Guide to New Media by Suzanne McDonald Designated Editor Solopreneurs' Guide to New Media by Suzanne McDonald Designated Editor
Solopreneurs' Guide to New Media by Suzanne McDonald Designated Editor
 
Landing your first customer with new media presented by Suzanne Mcdonald, Des...
Landing your first customer with new media presented by Suzanne Mcdonald, Des...Landing your first customer with new media presented by Suzanne Mcdonald, Des...
Landing your first customer with new media presented by Suzanne Mcdonald, Des...
 
Integrating Social Media and Events | the Hive Rhode Island by Suzanne McDonald
Integrating Social Media and Events | the Hive Rhode Island by Suzanne McDonaldIntegrating Social Media and Events | the Hive Rhode Island by Suzanne McDonald
Integrating Social Media and Events | the Hive Rhode Island by Suzanne McDonald
 
Amplifying Your Content with Social Media
Amplifying Your Content with Social MediaAmplifying Your Content with Social Media
Amplifying Your Content with Social Media
 
Facebook 101 Workshop by Suzanne McDonald Designated Editor
Facebook 101 Workshop by Suzanne McDonald Designated EditorFacebook 101 Workshop by Suzanne McDonald Designated Editor
Facebook 101 Workshop by Suzanne McDonald Designated Editor
 
30 Effective Social Media Tactics
30 Effective Social Media Tactics30 Effective Social Media Tactics
30 Effective Social Media Tactics
 
Remaining Agile Amidst Seismic Shifts in the Social Media Landscape
Remaining Agile Amidst Seismic Shifts in the Social Media LandscapeRemaining Agile Amidst Seismic Shifts in the Social Media Landscape
Remaining Agile Amidst Seismic Shifts in the Social Media Landscape
 
Ses sew cz kelly cutler
Ses sew cz kelly cutlerSes sew cz kelly cutler
Ses sew cz kelly cutler
 
Social Media Marketing Intro for Symantec Partners
Social Media Marketing Intro for Symantec PartnersSocial Media Marketing Intro for Symantec Partners
Social Media Marketing Intro for Symantec Partners
 
Caxton Manor Social Media Marketing Strategy
Caxton Manor Social Media Marketing StrategyCaxton Manor Social Media Marketing Strategy
Caxton Manor Social Media Marketing Strategy
 
Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry
 
Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry
 
Social Media for CEOs
Social Media for CEOsSocial Media for CEOs
Social Media for CEOs
 
Social-Media-Marketing-Strategies-for-Business-Growth.pptx
Social-Media-Marketing-Strategies-for-Business-Growth.pptxSocial-Media-Marketing-Strategies-for-Business-Growth.pptx
Social-Media-Marketing-Strategies-for-Business-Growth.pptx
 
Social Media for Franchising
Social Media for Franchising Social Media for Franchising
Social Media for Franchising
 
LIDEA Social Media Presentation
LIDEA Social Media PresentationLIDEA Social Media Presentation
LIDEA Social Media Presentation
 
Powers, stephanie social media marketing
Powers, stephanie   social media marketingPowers, stephanie   social media marketing
Powers, stephanie social media marketing
 
Digital Marketing Agency in Noida - Digitalnotebook
Digital Marketing Agency in Noida - DigitalnotebookDigital Marketing Agency in Noida - Digitalnotebook
Digital Marketing Agency in Noida - Digitalnotebook
 
Enterprise 2.0 Harnessing Social Media
Enterprise 2.0   Harnessing Social MediaEnterprise 2.0   Harnessing Social Media
Enterprise 2.0 Harnessing Social Media
 

Mehr von Angles & Insights' Brand Builders Innovate Experiences

Mehr von Angles & Insights' Brand Builders Innovate Experiences (13)

Newport Realtors LinkedIn Tips and Tricks From Suzanne McDonald Angles & Insi...
Newport Realtors LinkedIn Tips and Tricks From Suzanne McDonald Angles & Insi...Newport Realtors LinkedIn Tips and Tricks From Suzanne McDonald Angles & Insi...
Newport Realtors LinkedIn Tips and Tricks From Suzanne McDonald Angles & Insi...
 
Will Community Grow Your Brand? Suzanne McDonald Angles & Insights Women | Fu...
Will Community Grow Your Brand? Suzanne McDonald Angles & Insights Women | Fu...Will Community Grow Your Brand? Suzanne McDonald Angles & Insights Women | Fu...
Will Community Grow Your Brand? Suzanne McDonald Angles & Insights Women | Fu...
 
Providence Geeks: NIM & Future-Proof Your Branding Suzanne McDonald Angles & ...
Providence Geeks: NIM & Future-Proof Your Branding Suzanne McDonald Angles & ...Providence Geeks: NIM & Future-Proof Your Branding Suzanne McDonald Angles & ...
Providence Geeks: NIM & Future-Proof Your Branding Suzanne McDonald Angles & ...
 
NIM 2/20/17 Event Slide Show: Digital Revolution Revenue Roadmap
NIM 2/20/17 Event Slide Show: Digital Revolution Revenue RoadmapNIM 2/20/17 Event Slide Show: Digital Revolution Revenue Roadmap
NIM 2/20/17 Event Slide Show: Digital Revolution Revenue Roadmap
 
Social Media Club Talk with Suzanne McDonald
Social Media Club Talk with Suzanne McDonaldSocial Media Club Talk with Suzanne McDonald
Social Media Club Talk with Suzanne McDonald
 
Understanding Rhode Islanders' Concept of 21st-century Education Panel Lead b...
Understanding Rhode Islanders' Concept of 21st-century Education Panel Lead b...Understanding Rhode Islanders' Concept of 21st-century Education Panel Lead b...
Understanding Rhode Islanders' Concept of 21st-century Education Panel Lead b...
 
Social media internships tips Suzanne McDonald of Designated Editor, Universi...
Social media internships tips Suzanne McDonald of Designated Editor, Universi...Social media internships tips Suzanne McDonald of Designated Editor, Universi...
Social media internships tips Suzanne McDonald of Designated Editor, Universi...
 
Google analytics 03122013
Google analytics 03122013Google analytics 03122013
Google analytics 03122013
 
Social Media Internships: What’s on the other side of the digital-generationa...
Social Media Internships: What’s on the other side of the digital-generationa...Social Media Internships: What’s on the other side of the digital-generationa...
Social Media Internships: What’s on the other side of the digital-generationa...
 
How to land a job in social media
How to land a job in social mediaHow to land a job in social media
How to land a job in social media
 
How to make your website SHINE
How to make your website SHINEHow to make your website SHINE
How to make your website SHINE
 
Content After Google Panda Farmer Algorithm Update at Boston SEO Meetup
Content After Google Panda Farmer Algorithm Update at Boston SEO MeetupContent After Google Panda Farmer Algorithm Update at Boston SEO Meetup
Content After Google Panda Farmer Algorithm Update at Boston SEO Meetup
 
Who needs content and why bother
Who needs content and why bother Who needs content and why bother
Who needs content and why bother
 

Kürzlich hochgeladen

Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionAdvanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionDilum Bandara
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxLoriGlavin3
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenHervé Boutemy
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningLars Bell
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupFlorian Wilhelm
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfPrecisely
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson
 
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxThe Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxLoriGlavin3
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024Lorenzo Miniero
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity PlanDatabarracks
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfWhat is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfMounikaPolabathina
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 

Kürzlich hochgeladen (20)

Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionAdvanced Computer Architecture – An Introduction
Advanced Computer Architecture – An Introduction
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptx
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine Tuning
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project Setup
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
 
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxThe Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity Plan
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfWhat is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdf
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 

Nurturing Your Network with New Media | American Society of Picture Professionals Seminar Presentation

  • 1. Designated Editor Speaking Series Nurturing Your Network With New Media England & Photographic ASPP New Resource Center at Boston University Suzanne McDonald | Content & Social Strategist Sue@DesignatedEditor.com @Sue_DesigEditor
  • 2. suzanne’s experience Social Media Strategies professor 6 years Page 1 Masters in Journalism & Mass Communications BA in Journalism www.designatededitor.com 2
  • 4. Paid media vs. owned media www.emarketer.com/Article.aspx?R=1008948 @Sue_DesigEditor www.designatededitor.com 4
  • 6. Challenges we’ll address Developing contacts: nurture your network Determining who the influencers are Which tools & platforms are optimal Measuring your efforts to boost ROI Integrating platforms and efficiencies @Sue_DesigEditor www.designatededitor.com 6
  • 8. @Sue_DesigEditor www.designatededitor.com 8
  • 9. Who is your audience? Who might be your best advocates? What are their defining characteristics? What are they looking for? Are you using the right vocabulary? www.designatededitor.com 9
  • 10. @Sue_DesigEditor www.designatededitor.com 10
  • 11. Where does content live? @Sue_DesigEditor www.designatededitor.com 11
  • 12. 4 stages to effectiveness Stage 1 Your website Stage 2 Your blog & email Stage 3 Platforms & tools integration Stage 4 Optimizing your platforms & metrics @Sue_DesigEditor www.designatededitor.com 12
  • 13. How to fully maximize your content @Sue_DesigEditor www.designatededitor.com 13
  • 14. WordPress is free & versatile @Sue_DesigEditor www.designatededitor.com 14
  • 15. who is your audience? @Sue_DesigEditor www.designatededitor.com 15
  • 16. 4 steps to content planning Step 1 Your audience & keywords Step 2 Find & leverage the right tools Step 3 Integrate social media channels Step 4 Optimization & metrics @Sue_DesigEditor www.designatededitor.com 16
  • 17. Keywords: Your prospects’ vocabulary @Sue_DesigEditor www.designatededitor.com 17
  • 18. Keywords: Google Trends @Sue_DesigEditor www.designatededitor.com 18
  • 19. Keywords: Include in Titles and Descriptions @Sue_DesigEditor www.designatededitor.com 19
  • 20. @Sue_DesigEditor www.designatededitor.com 20
  • 21. Stage 2 Blog & email Google & search engines <3 fresh content Activate keywords & make multimedia Offers a glimpse inside your brand Enable and moderate comments Leverage blog posts to feed email @Sue_DesigEditor www.designatededitor.com 21
  • 22. Blogs cited as least expensive www.designatededitor.com 22
  • 23. Multimedia blog @Sue_DesigEditor www.designatededitor.com 23
  • 24. Tools to drive blogs & content @Sue_DesigEditor www.designatededitor.com 24
  • 25. email http://www.readwriteweb.com/cloud/assets_c/2011/09/infographic_abs_final-33590.php @Sue_DesigEditor www.designatededitor.com 25
  • 26. Influencer-finder tools who is your audience? @Sue_DesigEditor www.designatededitor.com 26
  • 27. who is your audience? @Sue_DesigEditor www.designatededitor.com 27
  • 28. Other influencer tools @Sue_DesigEditor www.designatededitor.com 28
  • 29. Stage 3 Integrate social media Claim social profiles Determine most relevant social channels Monitor, engage & integrate @Sue_DesigEditor www.designatededitor.com 29
  • 30. Integrate appropriate social media channels Bruno Maia, IconTexto http://www.icontexto.com www.designatededitor.com 30
  • 31. How do I gain more fans? Who do you know? How do they know you’re there? How can you tell them? Email newsletters Email signature Icon and feed on your website @Sue_DesigEditor www.designatededitor.com 31
  • 32. Targeting Facebook ads • Towns & cities • Gender & age • Level of education • Marital status • Interests & Likes @Sue_DesigEditor www.designatededitor.com 32
  • 34. Events @Sue_DesigEditor www.designatededitor.com 34
  • 36. @Sue_DesigEditor www.designatededitor.com 36
  • 37. @Sue_DesigEditor www.designatededitor.com 37
  • 38. @Sue_DesigEditor www.designatededitor.com 38
  • 39. Show your brand or curate others’ @Sue_DesigEditor www.designatededitor.com 39
  • 40. Instagram www.designatededitor.com 40
  • 41. who is your audience? @Sue_DesigEditor www.designatededitor.com 41
  • 42. who is your audience? @Sue_DesigEditor www.designatededitor.com 42
  • 43. who is your audience? @Sue_DesigEditor www.designatededitor.com 43
  • 44. Retail, gallery or events? @Sue_DesigEditor www.designatededitor.com 44
  • 45. Stage 4 Social media optimization & metrics Be more efficient Be more effective Optimize for performance Calculate your ROI @Sue_DesigEditor www.designatededitor.com 45
  • 46. Tips to boost ROI • Plan • Content first – let branding 2nd • Use pictures & video • Use Facebook Questions • Be timely: Post about popular topics • Be conversational • Direct ads to the fan page www.designatededitor.com 46
  • 47. Maximize Your ROI Step 1 Business development Identify your best growth areas Step 2 Keyword research What vocabulary are people using? Step 3 Build topics Discuss topics that best serve your growth markets & use keywords @Sue_DesigEditor www.designatededitor.com 47
  • 48. @Sue_DesigEditor www.designatededitor.com 48
  • 49. who is your audience? @Sue_DesigEditor www.designatededitor.com 49
  • 50. Stage 4 How are we doing? @Sue_DesigEditor www.designatededitor.com 50
  • 51. Facebook Insights Engagement & Relevance www.designatededitor.com 51
  • 52. Google Analytics: now + social @Sue_DesigEditor www.designatededitor.com 52
  • 53. Benefits of a thriving network  Boost awareness, loyalty & sales  Longer-lasting vs. paid media  Understand & relate to customers  Now you’ll know what’s working  Reduced customer service costs  Efficient & effectively find influencers @Sue_DesigEditor www.designatededitor.com 53
  • 54. In-person engagement www.designatededitor.com 54
  • 55. Designated Editor Nurturing Your Speaking Series Network With New Media England & Photographic ASPP New Resource Center at Boston University Questions? Happy to help! Suzanne McDonald | Content & Social Strategist Sue@DesignatedEditor.com @Sue_DesigEditor

Hinweis der Redaktion

  1. American Society of Picture Professionals Photography as storytelling, expert storytellers. Which platforms using now? Which feel doing well at?
  2. Mad Men clip to follow
  3. www.emarketer.com/Article.aspx?R=1008948
  4. Invest first in what you can control, keep your site and blog as a hub for content that’s expensive to produce and won’t go away on a Facebok policy change
  5. Longer-lasting vs. paid media More efficient &amp; effective, Now you’ll know what’s working, Reduced customer service costs, Understand &amp; relate to clients
  6. But here we see UGC is very profitable. The trick is curating it. http-//socialtimes.com/user-generated-content-infographic_b68911
  7. Be sure to have a conversion, such as a newsletter signup
  8. Need to develop a hypothesis of personae, whether you are marketing on the web or social. You need to SPEAK to SOMEONE. If everyone is a client, no one self-identifies as YOUR client … no one sees that what you do can solve his/her problem. URI students parents of young children=middle-aged
  9. Be sure to have a conversion, such as a newsletter signup
  10. Be sure to have a conversion, such as a newsletter signup
  11. Be sure to have a conversion, such as a newsletter signup
  12. Be sure to have a conversion, such as a newsletter signup
  13. Be sure to have a conversion, such as a newsletter signup
  14. Be sure to have a conversion, such as a newsletter signup
  15. Demonstrate thought-leadership, brand personality (example) B2B = P2P -&gt; people want to interact with other humans, blogs &amp; social make it possible, changing the way businesses interact forever
  16. Various channels that get leads: 52% of marketing pros said leads via blog had lower cost of acquisition.
  17. Search marketing best practices: no duplicate content, enable social sharing with share buttons
  18. http://www.readwriteweb.com/cloud/assets_c/2011/09/infographic_abs_final-33590.php
  19. Demonstrate thought-leadership, brand personality (example) B2B = P2P -&gt; people want to interact with other humans, blogs &amp; social make it possible, changing the way businesses interact forever
  20. Your website and blog Email newsletter Social media Blogger relations &amp; PR In-person interactions Additional outreach platforms Tying it all together
  21. Demonstrate thought-leadership, brand personality (example) B2B = P2P -&gt; people want to interact with other humans, blogs &amp; social make it possible, changing the way businesses interact forever
  22. Be sure to have a conversion, such as a newsletter signup
  23. Challenge: It’s not working the way we’d thought! Takes too much time! People are complaining. Benefit: Cheaper than paid media &amp; longer-lasting. Take time to focus on what works. Respond and treat complaints on social media as any good customer service pro would Solution: Analyze &amp; adjust &amp; respond (to complainers &amp; yourself)
  24. What works &amp; Your consumers vs. fans
  25. The more content you create, the feedback you get, the more data to crunch and better understand your audience. Initially, it’s like an echo chamber, but as the voices increase, a clearer picture emerges Google Analytics: Map overlay, keywords, where they’re coming from
  26. Developing contacts: nurture your network Determining who the influencers are Which tools &amp; platforms are optimal Measuring your efforts to boost ROI Integrating platforms and efficiencies
  27. Something about regularly seeing someone, in person, that truly builds a relationship. Social media simply augments this, not necessarily supplants it. Next gathering a week from today at 41 North