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[object Object],How  get a job in Social Media to ^  Suzanne McDonald | Content & Social Strategist @Sue_DesigEditor #SMWberlinSMwork
www.designatededitor.com 5
suzanne’s experience www.designatededitor.com 4 6 years Page 1 Masters in Journalism  & Mass Communications BA in Journalism Social Media Strategies professor
the challenges for digital natives www.designatededitor.com 6 ,[object Object],[object Object],[object Object]
Let’s address those challenges www.designatededitor.com 7 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.designatededitor.com 8 VP of Creative Services Vanessa Montes ^ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.designatededitor.com 9 Find a job Jobs find you __________ Socialnomics by Erik Qualman p.225 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.designatededitor.com 10 Director of Marketing John Cass ^ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Digital natives’ advantages www.designatededitor.com 11 ,[object Object],[object Object],[object Object],[object Object]
www.designatededitor.com 12 Senior Web Marketing Manager Dave Delage ^ Marketing Breakthroughs Ottawa, Canada I expect new hires to want the position that they are in.  Don't settle for something that isn't really what you want.  Don't take a job if you think you should be two levels higher.  Find a job you can't do without, and I bet you will find a way to meet expectations.
www.designatededitor.com 13 Build brand your ^ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media 101 by  Chris Brogan p. 202
www.designatededitor.com 14 Director Alastair McCann ^ The New Pop  Melbourne, Australia I’m a fan of Dharmesh Shah in his Inbound Marketing book:  1. Hire digital citizens: people acclimitised to online. 2. Hire analytical people: marketing efforts must be analysed 3. Hire for web reach: to leverage the  online influence of new hire.  4. Hire content creators: marketing online is often about content.
tools to use to land a job www.designatededitor.com 16 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
get your blog on www.designatededitor.com 20 ,[object Object],[object Object],[object Object],[object Object],[object Object]
get your blog on www.designatededitor.com 20 ,[object Object],[object Object],[object Object],[object Object],[object Object],S earch engine marketing firm director : "We expect all our employees to be capable of blogging and tweeting and encourage them all to do so. In the case of blogging we actually are requiring people to post a blog post periodically." Make it multimedia
how to structure  www.designatededitor.com 21 ,[object Object],[object Object],[object Object],Social Media 101 by  Chris Brogan p. 293 ,[object Object],[object Object],[object Object],[object Object]
Check 'em out www.designatededitor.com 22
social media optimizer says: www.designatededitor.com 23 Erica Friedman   "Having 1000 friends on Facebook" is not the same as "having social media experience.”  Common sense in marketing would be to know the difference between an audience and a market.  Common sense about how people act, react and communicate would be a huge step forward for a candidate.    They need to understand the difference between strategy and tactics and how each can be applied for a client.
what they get www.designatededitor.com 30 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Marketing by Li Evans Chapter 3
Don't expect training www.designatededitor.com 24   Jennifer Gorius Gosselin   Recruiter | Social Media Trainer | Personal Branding Advisor    In my field, new hires have to hit the ground running ASAP.  I think the days of extensive training, mentoring, etc. are gone.
www.designatededitor.com 25 quick to skill up Susan Payton President, Egg Marketing & Communications: The Marketing Eggspert, Internet Marketing firm Depending on what the new hire's role is, I'd say they have to be quick to pick up new skills and take on more than their job description.  For marketing, certainly a solid grasp of social media is necessary.  
you need to know www.designatededitor.com 26 Christina Inge   Digital Marketing, Measurement, Social Media Strategist  Digital Marketing Manager OHO Know what's  appropriate, what's good quality. Strategy, employers understand, comes w/experience.  
you need to understand www.designatededitor.com 28 Barbara Finer   Marketing consultant I want someone who understands two basic things:    1. What part SM plays in the whole marketing picture. 2. How the target customers in THIS industry who are involved in the buying decision use social media:  what value do they find in it. If I get a 3rd, it's how to monitor and analyze what's working and what isn't.
larger issues at hand www.designatededitor.com 29 Lionel Sim   Director of Sales at  TravelClick  hotel e-commerce   I feel that new hires who want to venture into e-commerce will need to be  tech-savvy, passionate  and also able to decipher the latest technology trends in the market.    The problem often lies with the  senior management who may not be that tech-savvy or inclined toward social media.  Hence the gap between both parallels of  expectations will definitely be a conflict source especially  the implementation of these social media campaigns.  Hence, a good leader must first have a strong base knowledge and understand how to manage expectations to effectively solve the problem.    
it's not all about Facebook www.designatededitor.com 31 Dave Delage   Senior Web Marketing Manager, Ottawa, Canada   A while back I had an intern working on ways to generate new sales for a flooring company. They suggested Facebook page, Twitter .... All really cool, very exciting ideas using cutting-edge stuff.  I find most Gen Y hires coming in are very in tune with the latest technology, and are eager to apply it to any situation, without performing the due diligence...  I think they need to spend more time thinking through why an idea will work. 
  don’t overlook little things www.designatededitor.com 33 Graham Clarke founder, Dealicio.com, web service for web publishers  We want people that can learn, solve problems and be responsible for what they do.  Good communication skills are also important.  Constantly amazed by grammar and spelling errors.
think of yourself as a pro www.designatededitor.com 34 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Marketing by Li Evans Chapter 44
become a pro   www.designatededitor.com 35 We have a 6-step ABC approach for social and digital strategists:  Applicable: understand the audience, brand, etc  Breakthrough: create programs that stand out, and ideas that resonate with the client  Cross platform: don't keep digital in a silo  Discoverable: make sure the brand experience can be found and connected via social, search, mobile, on-site, etc  Exchange: define the value exchange to motivate consumers  Flexible: be ready to shift with consumer behavior    David Berkowitz   Vice President of Emerging Media 360i digital marketing agency for Fortune 500 marketers
tools can be taught www.designatededitor.com 36 Douglas Haslam Client Services Supervisor, Voce Communications My fear is that people will say "fluent in social media" or some such nonsense. Tools can be taught.  I would look for good writing skills, the ability to work quickly and creatively, and, I know this is a vague word, courage.
multimedia & copywriting www.designatededitor.com 37 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
multi-skilled www.designatededitor.com 39 ,[object Object],[object Object],[object Object],[object Object],Christine Jenkins,  dubdubdub web design
www.designatededitor.com 44 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],social media experts should know Strategic Social Media 101 by  Chris Brogan p. 224-5
qualities recruiters look for www.designatededitor.com 40 Accountable  Economical  Well connected  Multi Lingual Self-Sufficient  Well-Read  Conversant  Cooperative  Genuine  Energetic  Four Arms  3 Ears  Eyes in the back of their head  Thick skin  Iron-clad constitution      Guy Battaglia IT/Business Search & Recruitment, NYC Be the absolute best, know it, and be willing to work for less to earn it.  You must be willing to accept that your input may not be as valuable but be expected to have an opinion regardless of how hard you must shape it in order to conform.
be an objective social curator www.designatededitor.com 41   Salina Brown   Experienced UX, Product and Visual Designer   A blend of being an objective social curator along with being a social consumer.  I find all too often people attempting to build  or distribute social utilities are not themselves social consumers.  
be smarter but ... www.designatededitor.com 42 Be smarter than me when it comes to technology.  It's a different world ... and anyone coming out of college knows the ins and outs way more than I do.  Anyone 5 yrs younger than me knows 10x what I know about technology. I'm actually okay with it, you should learn something new everyday. AnnMarie Grohs   Sales & Marketing Manager at Morton's The Steakhouse
social media project manager www.designatededitor.com 43 Marcos Angelides   Social Media Project Manager at MEC Interaction, international media agency network   Social media has emerged (and is continuing to evolve)  faster than university courses can design a curriculum. Digital natives are teaching seasoned marketers Whether someone has managed a social media campaign for an organisation or a social group is almost irrelevant:  it's the understanding of the  digital rules, features and behaviours which is key.
final thoughts www.designatededitor.com 38 Each discipline has their own set, but for social media you need to  understand SEO, PR, writing , and a head for quickly adopting technology and metrics. –  John Cass   A lot of it involves  bringing passion and intellectual curiosity,  and  enough confidence  in your creativity that you know you can find a way to meet the task at hand. – David Berkowitz
[object Object],How  get a job in Social Media to ^  Suzanne McDonald | Content & Social Strategist @Sue_DesigEditor #SMWberlinSMwork

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How to land a job in social media

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  • 10. www.designatededitor.com 12 Senior Web Marketing Manager Dave Delage ^ Marketing Breakthroughs Ottawa, Canada I expect new hires to want the position that they are in. Don't settle for something that isn't really what you want. Don't take a job if you think you should be two levels higher. Find a job you can't do without, and I bet you will find a way to meet expectations.
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  • 12. www.designatededitor.com 14 Director Alastair McCann ^ The New Pop Melbourne, Australia I’m a fan of Dharmesh Shah in his Inbound Marketing book: 1. Hire digital citizens: people acclimitised to online. 2. Hire analytical people: marketing efforts must be analysed 3. Hire for web reach: to leverage the online influence of new hire. 4. Hire content creators: marketing online is often about content.
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  • 17. Check 'em out www.designatededitor.com 22
  • 18. social media optimizer says: www.designatededitor.com 23 Erica Friedman   "Having 1000 friends on Facebook" is not the same as "having social media experience.” Common sense in marketing would be to know the difference between an audience and a market. Common sense about how people act, react and communicate would be a huge step forward for a candidate.   They need to understand the difference between strategy and tactics and how each can be applied for a client.
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  • 20. Don't expect training www.designatededitor.com 24   Jennifer Gorius Gosselin Recruiter | Social Media Trainer | Personal Branding Advisor   In my field, new hires have to hit the ground running ASAP. I think the days of extensive training, mentoring, etc. are gone.
  • 21. www.designatededitor.com 25 quick to skill up Susan Payton President, Egg Marketing & Communications: The Marketing Eggspert, Internet Marketing firm Depending on what the new hire's role is, I'd say they have to be quick to pick up new skills and take on more than their job description. For marketing, certainly a solid grasp of social media is necessary.  
  • 22. you need to know www.designatededitor.com 26 Christina Inge Digital Marketing, Measurement, Social Media Strategist Digital Marketing Manager OHO Know what's appropriate, what's good quality. Strategy, employers understand, comes w/experience.  
  • 23. you need to understand www.designatededitor.com 28 Barbara Finer Marketing consultant I want someone who understands two basic things: 1. What part SM plays in the whole marketing picture. 2. How the target customers in THIS industry who are involved in the buying decision use social media: what value do they find in it. If I get a 3rd, it's how to monitor and analyze what's working and what isn't.
  • 24. larger issues at hand www.designatededitor.com 29 Lionel Sim Director of Sales at TravelClick hotel e-commerce   I feel that new hires who want to venture into e-commerce will need to be tech-savvy, passionate and also able to decipher the latest technology trends in the market.   The problem often lies with the senior management who may not be that tech-savvy or inclined toward social media. Hence the gap between both parallels of expectations will definitely be a conflict source especially the implementation of these social media campaigns. Hence, a good leader must first have a strong base knowledge and understand how to manage expectations to effectively solve the problem.    
  • 25. it's not all about Facebook www.designatededitor.com 31 Dave Delage Senior Web Marketing Manager, Ottawa, Canada   A while back I had an intern working on ways to generate new sales for a flooring company. They suggested Facebook page, Twitter .... All really cool, very exciting ideas using cutting-edge stuff. I find most Gen Y hires coming in are very in tune with the latest technology, and are eager to apply it to any situation, without performing the due diligence... I think they need to spend more time thinking through why an idea will work. 
  • 26.   don’t overlook little things www.designatededitor.com 33 Graham Clarke founder, Dealicio.com, web service for web publishers We want people that can learn, solve problems and be responsible for what they do. Good communication skills are also important. Constantly amazed by grammar and spelling errors.
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  • 28. become a pro www.designatededitor.com 35 We have a 6-step ABC approach for social and digital strategists: Applicable: understand the audience, brand, etc Breakthrough: create programs that stand out, and ideas that resonate with the client Cross platform: don't keep digital in a silo Discoverable: make sure the brand experience can be found and connected via social, search, mobile, on-site, etc Exchange: define the value exchange to motivate consumers Flexible: be ready to shift with consumer behavior    David Berkowitz Vice President of Emerging Media 360i digital marketing agency for Fortune 500 marketers
  • 29. tools can be taught www.designatededitor.com 36 Douglas Haslam Client Services Supervisor, Voce Communications My fear is that people will say "fluent in social media" or some such nonsense. Tools can be taught. I would look for good writing skills, the ability to work quickly and creatively, and, I know this is a vague word, courage.
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  • 33. qualities recruiters look for www.designatededitor.com 40 Accountable Economical Well connected Multi Lingual Self-Sufficient Well-Read Conversant Cooperative Genuine Energetic Four Arms 3 Ears Eyes in the back of their head Thick skin Iron-clad constitution      Guy Battaglia IT/Business Search & Recruitment, NYC Be the absolute best, know it, and be willing to work for less to earn it. You must be willing to accept that your input may not be as valuable but be expected to have an opinion regardless of how hard you must shape it in order to conform.
  • 34. be an objective social curator www.designatededitor.com 41   Salina Brown Experienced UX, Product and Visual Designer   A blend of being an objective social curator along with being a social consumer. I find all too often people attempting to build or distribute social utilities are not themselves social consumers.  
  • 35. be smarter but ... www.designatededitor.com 42 Be smarter than me when it comes to technology. It's a different world ... and anyone coming out of college knows the ins and outs way more than I do. Anyone 5 yrs younger than me knows 10x what I know about technology. I'm actually okay with it, you should learn something new everyday. AnnMarie Grohs Sales & Marketing Manager at Morton's The Steakhouse
  • 36. social media project manager www.designatededitor.com 43 Marcos Angelides Social Media Project Manager at MEC Interaction, international media agency network   Social media has emerged (and is continuing to evolve) faster than university courses can design a curriculum. Digital natives are teaching seasoned marketers Whether someone has managed a social media campaign for an organisation or a social group is almost irrelevant: it's the understanding of the digital rules, features and behaviours which is key.
  • 37. final thoughts www.designatededitor.com 38 Each discipline has their own set, but for social media you need to understand SEO, PR, writing , and a head for quickly adopting technology and metrics. – John Cass   A lot of it involves bringing passion and intellectual curiosity, and enough confidence in your creativity that you know you can find a way to meet the task at hand. – David Berkowitz
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Hinweis der Redaktion

  1. Good to have a goal Where I live - Americas cup?
  2. Social Media Strategies at the University of Rhode Island Newport Interactive Marketers in Rhode Island. The Boston Globe and Page 1 Editor at The Patriot Ledger. Master’s Framingham State
  3. Bosses Lack of experience Work ethic
  4. Uri students De staff Gen x Social media books LinkedIn survey
  5. Vanessa creative svs Miami Creative, savvy, tech, no training
  6. Let the job find you Craigslist Plaxo LinkedIn Video resume Feedback from peers, bosses, subordinates Search for those with the same name Glassdoor
  7. John cass industry is still nascent. Consider marketing, communications or PR as a core competency Social media is part of that competency. Corporate community managers are often low-paid, and don't have much influence on strategy.
  8. What are your assets and how do you present them? Not just getting you, also getting your network You're willing to be accessible at any time They’ll know you more by digging into your profiles
  9. Dave, new mktg want the position that they are in. Don't settle Don't take a job if you think you should be two levels higher. Find a job you can't do without, and I bet you will find a way to meet expectations.
  10. Brogan Set up a professional blog Establish your experience &abilities Promote other people Go beyond your blog Network in person Go multimedia Pay it forward Ask for the job Make your intentions known
  11. Alastair HubSpot Digital citizens 3. Hire for web reach content.
  12. Twitter Be professional Set up a new profile Hootsuite Get a smartphone Not what are you doing, but what interests you most? Give some Tweet love Utilize Search and hashtags
  13. Blog you perspective Roundup, similar to this Ask contribute Link to thought-leaders, thank them Look at Mashable, Digg for keywords
  14. Blog pt 2 Embed YouTube Record your presentations Review the books you’re reading Schedule ahead Search mktg nework says everyone is expected to contribute twitter & blog
  15. LinkedIn via brogan Tie it togethr How what you do/like to do would benefit your future employer Answers Slide share Quota
  16. Quota, poster us, tumbler Read later drafts to Tumblr Google+
  17. Having 1000 friends on Facebook" is not the same as "having social media experience Need to apply what you know to a client
  18. Social media marketing LI Evans Interns Make Coffee Not Social Media Strategies They don’t know your brand / They have no vested interest ? Can they relate to your target market? They are gone before you know it
  19. Jennifer Recruiter extensive training, mentoring
  20. Susan net marketer No matter what your role be quick to pick up new skills
  21. Chrissy Inge appropriate, what's good quality. Strategy comes w/experience.
  22. Barbara mktg consultant 1.SM whole marketing picture. 2. How the target customers industry w buying decision use social media: what value do they find in it. metrics monitor and analyze what's working and what isn't.
  23. Lionel Sim Director of Sales at TravelClick hotel e-commerce e-commerce tech-savvy, latest trends senior management not tech-savvy or inclined toward social media. manage up   
  24. Dave web maker Only suggest what you know, don't consist traditional may still work
  25. Graham Spelling and grammar
  26. think of yourself as a pro Better have your house in order Platforms, reach
  27. Doug social media circles in Boston, agency writing skills, quickly and creatively, courage
  28. Amy digital mktr Copy and content creation, multimedia
  29. Design perspective, Christine Know your languages and tech
  30. Brogan Strategy Comm mngr Engagement Metric Integration Experts
  31. Salina, from UX usability be an objective social curator
  32. Ann marie Morton's steakhouse Sm loud mouth delivery be smarter but don't make me feel stupid
  33. Marco sm pm faster than university courses can design a curriculum. Digital natives are teaching seasoned marketers Nit have managed a social media campa understanding digital rules, features and behaviours which is key.
  34. but for social media you need to understand SEO, PR, writing, adopting technology and metrics. – John Cass NYC sm speaker David passion and intellectual curiosity, confidence in your creativity