we are a comprehensive android based mobile application stores that enables users to download, install and manage apps on their mobile. Currently, We have gained up to 60% of mobile gaming market in China which is the largest Android App stores

1. 360 GAME
Where the East meets the West
(developers + publishers)

2. + ADAPT TO TIMES
TRENDS & ANALYSYSTS OF CHINA GAME INDUSTRY
+ CREATIVITY
360 TO LEAD THE FUTURE
+ CORE COMPETITION
Steam® +360

3. 1
ADAPT TO
TIMES
TRENDS & ANALYSYSTS OF
CHINA GAME INDUSTRY

4. A matured and rational game market in China
China recorded over 500M active smart devices by 2013 Q2
MMOG ANNUAL ARPU AND UPR (2007-2016)
MOBILE GAMES MARKET I(2009-2015)
WEB GAMES
Strong propaganda
made web games
highly profitable with a
rising UPR.
WEB GAMES MARKET (2009-2015)
PC GAMES
MMOGs has developed
an addictive, active and
stable user community.
Data from: iResearch
MOBILE GAME
Mobile games to
welcome their first boom
and a predictable
growth.

5. A matured and rational game market in China
Paid users Growth in 2011: 23.2%
23.2%
2010
Increase
2011
Online game
market
Data from: iResearch
18.6% Increase
2010
2011
PC game market
44.9%Increase
2010
2011
Web game
market
44%Increase
2010
2011
Mobile game
market

6. As the industry grows, we found there are 3 main subjects are evolving:
Developers
Platforms
Users

7. 3Main subjects on Mobile games: Users
Among the huge groups of users, and increasingly grows of games, How would you choose?
Educating the users behavior among the cross-platform (PC+Mobile App+Cloud synchronization).
Web games
Mobile games
PC games
Puzzle games
Sport games
Car racing games
RPG games
Strategy games
CHOOSE?
Fight games
Action games
Adventure games

8. 3Main subjects on Mobile games: Developers
• Facing High cost
on propaganda and
single channel, the
question is how to
find appropriate
users?
• Users loyalty is too
low, hard to bring
into the new
developed games
Needs Powerful platform
to share with more users
and most best quality
games.

9. 3Main subjects on Mobile games: Platform
Steam®
Platform
 Advantage of Steam® ：
STEAM ® is the largest game downloading portal with
numerous game releases and updates, where users
can download and update games, play and share with
players all over the world.
Tons of
Games
User
Community
Create &
Share
Cross
Platform
 Integrate and break through
Monopolies, thresholds and disproportion cause lots
of obstacles and problems in game industry in
China, what we need is an open platform which
connects users and producers interactively and leads
a brighter path to further development.

10. 16 years of development: The Future of Cross-Platform-Game
Towards the Cross-Platform-Game
Mud
Games
1996-2000
• Player to
input text
comand to
take moves
and results
• Players to
act as
characters in
live novels.
Graphical
Online
Game
2000-2001
• Texts evolve
into graphics.
• Establish the
basics for
MMORPG
such as PK
systems and
equipment
systems.
• Set up the
earliest
operation
environment
Emerging of
agent games
2001-2007
• Games got
further
commercializ
ed
• First time
online games
to surpass
console
games
• The mature
phase of
online games.
Emerging of
decent PC
games and
Web games
2007-2010
• Flash
technology
blended.
• Better
scenery, sop
histicated
characters
and decent
visuals.
Blossom of
PC and
Web
games
2010-2012
• Diversified
game
modes, bette
r quality and
concern
about user
experiences.
• Play game at
fragmented
time and
cross
platform.

11. Who can seize the opportunity in 2013?
 Providing the best Users Experiences and Fun!
 Win the trust of game developers, and providing the best Marketing and
users experiences platform.
 the conversion into cash, to achieve the ultimate profit and maintain positive
growth

12. 2
CREATIVITY
360 TO LEAD THE FUTURE

13. About 360 Game
•
About 360 Game
Founded in Feb. 2012, One of the most leading game
and entertainment company in China, a subsidiary of
Qihu 360(NYSE:QIHU). 360 Game is well-known as no.1
game security reputation and the most leading
technology in the industry, the second largest users
group of market shares.
We have the most professional spyware protection
software games, and the parent
company, Qihoo360, joint operation platform.

14. Our Game Master
Liu liang CEO
Founded www.uuu9.com in 2004 and successfully
created it as the world’s largest Chinese Map of
Warcraft Original Web.
 Led the team to the game consultant industry in
2007, and becomes the 3rd largest games consultant
in China
Dai lin President
Serving sohu and tom.com since 1999, rich of
experiences in strategic
cooperation, marketing, wireless and sales.
2006 GM of Media Sales Dept. at Qihu 360.
2009 till now as VP of Qihu 360.

15. Our Methodology
Branding
concept
Cooperation
With the most
advanced security and
optimization providing
the best users
experiences
Open, Share,
Win-win policy
Safebox ® software
+ game platform
+ game portal site
Independently
operated, and to
go public
independently
Structure
Operational
Method

16. Our Strenths
With Safebox ® software
With 8-year experience in
With the superior
and www.uuu9.com we
game industry, we are well
security & optimization
have numerous user
connected with developers,
technology from Qihu
coverage and a still
operators, media and user
360, we can offer users
growing user base.
community, which grant us
safe and joyful game
professionalism.
experiences.
Vast
Users Base
Professional
Team
Cutting-edge
Technology

17. 3
CORE
COMPETITION
Steam® +360

18. Strength to Expand
We insist on Steam® Mode!

19. The Future of Steam ®
Born to be Excellent
Steam® is a integrating system from Valve, the
developer of Half-Life(HL). It was initially designed as
the updating tool for CS, HL2, etc. but soon used as a
game distributing platform which enables players
across the world buy games in 10 seconds and
download games like BT. By far it has became
popular and worked out a lot of games.
High User Traffic
As a huge distribution center, Steam ® has over 40
million active users and holds 70% share of web
buys for PC games.
Bright Future
According to the statistics from Forbes, the market
value of Valve is 4 billion dollars in 2010, and 1
billion dollars from Steam ®. Therefore Steam ® has
became the most successful game platform.

20. Take importance on the
Basic skills
Creating the most powerful Marketing Platform

21. The most respectable enterprise
No.1 brand in internet security
No.2 internet company in China
450’000’000 users
 360 Game was invested by Qihu 360,
the No.1 internet security co. in China
 With Qihu 360 as the backup, 360 Game starts higher
and grows faster.

22. Providing
the most powerful Game Marketing platform
Qihu 360 supports and forges the powerful platform with its featured
products 360 Security Tool, 360 Safe Explorer, 360 Website
Navigator, 360 Soft Keeper, 360 Anti-virus and 360 Mobile Safeguard
etc.

23. What Qihu 360 offers ?
1. The most complete & advanced client
support technology
Extended Security Applications
1
5
Implemental
services
4
System
optimization
User
experience
Internet
optimization
2
PC
optimization
3
360 Family Application:
For many years Qihu 360 was devoted in
client technology development and holds the
most large-scale high-end security tech
team, has developed the largest, most
advanced cloud security system, where those
experiences ensure a powerful technical
support for 360 Game.

24. What Qihu 360 offers ?
2. 360powerful platform to bring huge users
Unique Advantages:
Over 450M users from Qihu 360’s
product family
360 Products
360 Security
360 Anti-virus
360 Se
360 Safeguard
User
460m
Coverage 94%
User
375m
Coverage 75%
User
273m
Coverage 60%
User
130m
Coverage 62.4%

25. Our Vision
360 Game
The Leader in High Quality
GAME PLATFORM

26. Ricky Suwarno Lim
Director of Global Publishing (Mobile Gaming)
Experiencing at Media Advertising, Mobile internet and Online
Gaming Publishing for more than 15 years, with core competence
@ China, Start ups, and Marketing. Used to serve at the world’s
largest independent mobile ad networks, Inmobi. Currently, taking
care for Mobile gaming publishing at Qihoo360, where the East
meets the West (developers + publishers)!
ricky@360u9.com