Tech Fest 2012-Evolving video Instruction development
Scribicon by HR factory 2013 English
1. Scribicon
HR factory
We a re p a s s io na te a bo ut e x c e lle nc e !
2. Scribicon?
• New visual solution for
communicating information,
ideas and knowledge
• Can be used in
communication, marketing
and trainings
• Integrates video, audio and
visualization
3. Scribicon rocks!
Did you know that …
• … storytelling is the best way to make sure your message sticks!
• … much of the information that is given out every day is actually
never read because people simply do not have the time or energy!
• … video communication experiences the fastest growth rates on the
Internet – YouTube ranked 4th in the world in terms of traffic and it is
the second largest search engine on the web. Not to mention the
social media…
• Scribicon is made with video scribing technique – it is an engaging
form of visual storytelling. It combines audio, video and third-party
interaction to ideally stimulate the brain through a fun, multi-sensory
experience.
5. Information Push
Scribicon – make sure you never have to worry about
the lack of attention or retention rates!
Use Scribicon for …
• … information push: internal & external;
• … communicating your new company strategy to your employees;
• … “how-to” instruction videos;
• … your next company newsletter;
• … your next business plan to convince your potential partner,
customer or investor;
• … everything that you want to communicate so it will be
remembered!
6. Marketing
Scribicon – hit the right note, no matter what communication
you would like to push!
Use Scribicon for …
• … the promotion of your service or product;
• … the preparation of the market for a new offer;
• … a stronger brand awareness;
• … increasing understanding for your product or service;
• … being different from your competitors.
Share Scribicon video via numerous internet channels and social
networks, to customer meetings, marketing events or trade shows!
7. Mobile Micro-Learning
Micro-learning – learning content in short 5-7 minute sessions, active
mix of micro videos, knowledge bites, short quizzes and tests.
Use Scribicon for …
• … sales and service trainings;
• … seminar preparations and follow-ups;
• … practical examples;
• … memorizations;
• … briefings;
• … compliance trainings.
8. Production
• Pro d uc tio n tim e : 4-6 we e ks
• Changes during the production process are possible under certain
circumstances
Step 1
Step 1 Filling of Scribicon questionnaire and information
exchange
Step 2
Step 2 Alternative stories and pictures for
selection
Step 3
Step 3 Music and voice selection
Step 4
Step 4 Final videoproduction and audio
selection
9. Production
Step 1
Information exchange
about the company,
product or service
10. Production
Step 2
Alternative stories and
pictures for selection
11. Production
Step 3 and 4
Music and voice
selection, final
production
12. Be mobile!
Use Scribicon:
... on different platforms
... on your way to work, school or while
waiting for the bus
... on your business trip
Integrate Scribicon:
... with different learning tools and systems
... with classroom trainings
... with marketing campaigns
... with your lifestyle
Let us tell your story so that it will be
remembered!
13. Contact
Pille Seppar
Sales Manager Estonia, Scandinavia &
CEE
HR factory OÜ
Pikk 6
10123 Tallinn
Estonia
www.scribicon.com
www.hrfactory.com
Tel: +372 627 9053
Mob: +372 522 6872
Fax: +372 627 9099
pille.seppar@hrfactory.com