1. Social Media 101
Sharing your volunteerism, and
promoting projects to grow your
network and incase awareness for
New York Cares.
Social Media for Volunteers 101

2. Agenda:
• Facebook overview
• Twitter overview
• Blog overview
• Question and Answer
Social Media for Volunteers 101

3. How Can I Share My Volunteer
Experiences On My Social
Networks?
• Social Media is a great way to tell a lot of
people what you’re up to.
• You can help our organization reach more
people with your posts, and expand your
own network by sharing your volunteer
work.
Social Media for Volunteers 101

4. How can I interact with the New
York Cares Facebook page?
• Our Facebook page hopes to inform the
community about volunteering
opportunities, events, and stories to get
people excited about our projects.
• We want it to be a place where volunteers
can have a conversation about projects,
stories, and what they love about
volunteering.
Social Media for Volunteers 101

5. How can I interact with the New
York Cares Facebook page?
• When you see a post on our page,
you should like, share, or comment
on it.
• When you do this, the activity will
show up on the newsfeed so your
friends can all see it.
Social Media for Volunteers 101

6. Then can then click to expand on
the activity to learn more.
Social Media for Volunteers 101

7. How can I interact with the New
York Cares Facebook page?
• By interacting with our posts, your
friends will see you’re involved with
New York Cares, and will learn more
about our work.
• Maybe you’ll be able to convince a
buddy to volunteer with you!
Social Media for Volunteers 101

8. Great! But how can I share stuff
with the New York Cares
community?
• If you have something you want to
share on our page, there are a
couple ways to do it.
Social Media for Volunteers 101

9. Great! But how can I share stuff
with the New York Cares
community?
• Facebook isn’t great at showing
pictures posted on the wall of a
page.
• Posts added to our page just show
up in a small box on the right.
Social Media for Volunteers 101

10. Like This:
Social Media for Volunteers 101

11. Great! But how can I share stuff
with the New York Cares
community?
• To make sure as many people see
your post as possible, tag our
organization in a post on your own
timeline.
• This way, all your friends will see it,
and it will still be listed on the New
York Cares page.
Social Media for Volunteers 101

12. Social Media for Volunteers 101

13. How will this expand my
network?
• By sharing the work you’re doing with
our page and your networks, you can
meet other volunteers who work on
similar projects. You can get to know
our Community Partners, our staff, and
other like-minded people in different
industries you may be interested in
working in.
Social Media for Volunteers 101

14. How can I interact with the New
York Cares Twitter page?
• The New York Cares Twitter page is
a place where volunteers and New
Yorkers can find out about volunteer
opportunities, upcoming events,
breaking news relevant to our
cause, and relevant NYC events.
Social Media for Volunteers 101

15. How can I interact with the New
York Cares Twitter page?
• We want people to have a
conversation with us on Twitter,
and let us know how they’re
involved with our organization.
Social Media for Volunteers 101

16. How can I interact with the New
York Cares Twitter page?
• You can do this by following us,
Retweeting our content, checking
in at our office or the location of
the project you’re attending, and
posting pictures of what you’re
doing on your project.
Social Media for Volunteers 101

17. What makes
this a good
example of
how to share
project
updates with
us and your
followers?
Social Media for Volunteers 101

18. In this case,
only people
following
both Wes
and Friends
of Gantry will
see Gantry’s
response.
Social Media for Volunteers 101

19. What else should I include in my
Tweets?
• Including hashtags will help your Tweet
be seen by more people.
• Including the handle of the Community
Partner means they’ll see it, and possibly
share it with their networks.
• If you have a good picture, post it!
Everyone loves pictures.
Social Media for Volunteers 101

20. Useful #Hashtags
• #Volunteer
• #Nonprofit
• #GivingBack
Social Media for Volunteers 101

21. This is a great
example of
how to
include our
handle, as
well as our
partner’s
handle.
Social Media for Volunteers 101

22. How can this expand my
network?
• The more frequently you post, the
more followers you’ll get.
• By engaging in conversations with
people with similar interests, you
can learn about more opportunities,
events, and make new connections.
Social Media for Volunteers 101

23. How can I interact with the New
York Cares blog?
• Our blog is where we share
volunteer stories, how we’re helping
clients, and discuss news and
studies relevant to our work.
• It’s meant to show the impact of our
work, and why people volunteer with
us.
Social Media for Volunteers 101

24. How can I interact with the New
York Cares blog?
• As our blog is set up now, it’s not
very interactive. You can comment
on the stories and share them on
your networks. (Which you should
do!)
Social Media for Volunteers 101

25. How can I interact with the New
York Cares blog?
• The best way to interact with our blog,
is by writing your own posts for us.
Volunteer stories always get a ton of
hits and shares.
• Submit a blog post to us about a
particular project you went on, or how
you started volunteering by emailing
me.
Social Media for Volunteers 101

26. How can I interact with the New
York Cares blog?
• If you’re interested in honing your
writing skills, this is a great way to
build up your portfolio about
something you’re passionate about
it.
Social Media for Volunteers 101

27. A few things to remember
• When taking pictures, be sensitive to
your audience. It may be a good
idea to check with your Team Leader
beforehand to make sure the agency
is comfortable with volunteers taking
pictures.
Social Media for Volunteers 101

28. A few things to remember
• Social Media is addicting – don’t get
too caught up in it while
volunteering.
Social Media for Volunteers 101

29. Question and Answer
• Any questions, suggestions, or
comments?
Social Media for Volunteers 101

30. New York Cares Handles
• Facebook –
facebook.com/newyorkcares
• Twitter – twitter.com/newyorkcares
• Blog – blog.newyorkcares.org
• Instagram – nycares
• Pinterest – pinterest.com/nycares
Social Media for Volunteers 101

31. My Contact Info
• Twitter – twitter.com/susantorres35
• Instagram – susantorres35
• Email –
susan.torres@newyorkcares.org
Social Media for Volunteers 101