The document discusses aligning employment branding, organizational culture, and social media to increase return on investment in recruitment and retention. It provides an overview of employment branding and cultural diagnostics, and how branding and social media can help attract, retain, and repel employees. Quantitative studies show employment branding provides a competitive advantage and is important for top companies.

6. Did you know? Video Clip is on Youtube! Did you know

10. EMERGE Study - 2007: Does employment branding provide a competitive advantage? Statement Agree Neutral Disagree Employment branding efforts provide a competitive edge in our recruiting efforts. 89% 9% 3% Our company’s employment brand helps attract top talent. 67% 30% 4% Our company’s employment brand helps retain top talent. 60% 33% 6%

11. EMERGE Study - 2007: Is it important to have an employment brand? Statement Agree Neutral Disagree Employment branding is important to my company. 85% 13% 3% Employment branding is one of the top five strategic initiatives for my company in the upcoming year. 49% 30% 22% We have budgeted dollars for the upcoming year to work on our employment brand. 36% 19% 45%

12. Key finding from the EMERGE study shows… A cultural assessment would allow us to understand gaps that may exist between what we are and what we desire to be as it relates to retention and recruitment.

14. Quantitative data allows you to determine who you are and who you are NOT! No more guess work or assumptions

17. EMPLOYMENT VALUE PROPOSITION A narrative proclamation (to the employees) of how an employer will carry out the promise and uphold the values in the employment relationship. It needs to be both rational and emotional.

18. Your Employer Value Proposition/Brand Recruiting/ Orientation Training and Career Development Pay, Recognition, Performance Health and Well-being Financial Security Work/ Life Integration Work Environment Exit Consumers and Shareholders Employees Leadership Employment Brand Promise Aligned to EVP Source: Libby Sartain, co-author brand from the inside Content Communication Delivery

19. Example of positioning your EVP: start each top line with “we offer”……. Compensation Benefits Amenities Connections Life Tools Career Dev. Competitive Salary, Stock Options, Bonus, and Promotional Opportunities So that you can grow with us and create the career and experience you want. More choices, more options, more possibilities So that you can customize your package to meet your needs Free Latte, Health Club, Foos Ball, Sport Courts, Covered Parking So that you can take a break and have fun at work More opportunity to learn and grow So that you can grow your career with us and get the most important things in your life. More solutions to help you plan your life and future: Financial Planning, Child Care Assistance, 401(k) So that you Can Create Financial Security. . You can work with some of the brightest people around, in a dynamic, challenging environment So that your work Makes a Difference Source: Libby Sartain, co-author brand from the inside

23. The Starbucks brand: it’s all “green” to me… And to them!

27. Herman Miller - This is YOU

30. LinkedIn is most popular Social Network for Recruiters

31. “ World’s Most Engaged Brands” Altimeter Group / Wetpaint Study - July 2009 www.engagementdb.com

32. “ World’s Most Engaged Brands” - Results 1. Starbucks 2. Dell 3. eBay 4. Google 5. Microsoft 6. Thomson Reuters 7. Nike 8. Amazon 9. SAP 10. Intel Altimeter Group / Wetpaint Study - July 2009 www.engagementdb.com

33. Social Media Engagement Correlates to Financial Performance… Altimeter Group / Wetpaint Study - July 2009 www.engagementdb.com

35. To best engage, Be Available Sodexo offers 16 ways for candidates to network with them. Very engaging!

39. Twitter: a real stream of consciousness

42. Time Results 1 to 3 Months Diagnostic, Data Collection, Analysis Delivery of action plan 3 to 6 Months Establish value proposition Develop brand message Roll out initiatives 1 to 3 Years Full alignment Significantly better business results Increased ROI of recruitment & retention programs 12 Months Redeploy diagnostic to measure progress Track ROI Employment Brand Promise: Delivery Timeline

43. New ads and branding campaigns have emotional attachment angles

44. Why an external when it comes to Brand Creative Approach? This is our core competency. While your internal marketing departments know your company’s brand, they may not have the psychometrics or external exposure to pin point the EVP or perception. External can be seen as a “trusted 3 rd party”. Source: Southwest Airlines

45. Employment Branding: Sign me up!