I'm on Twitter - Now What? Building Your Brand and Business with Social Media and Content Marketing

I’m on Twitter - Now What? By Susan Gunelius President & CEO KeySplash Creative, Inc. www.keysplashcreative.com I’m on Twitter - Now What? I’m on Twitter - Now What?

What Social Media and Content Marketing Can Do for You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Gary Vaynerchuk of WineLibrary.tv New Jersey Wine Store Social Media $70 million in sales per year and 50% of sales from the Web.

How ALL Businesses Can Benefit from Social Media ,[object Object],[object Object],[object Object]

Step 1: Set Your Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 2: Research and Benchmarking ,[object Object],[object Object],[object Object]

Step 3: Brand Yourself ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 4: Find Your Best Audience ,[object Object],[object Object],[object Object],[object Object],[object Object]

Example: Cakes for Occasions ,[object Object],[object Object],[object Object],[object Object],[object Object],“ We learned our audience was on Facebook, so that’s where we went.” - Kelly Delaney, Owner Cakes for Occasions

Step 5: Find the Influencers ,[object Object],[object Object],[object Object],[object Object]

Example: Roger Smith Hotel ,[object Object],[object Object],[object Object],[object Object]

Step 6: Establish Your Core Branded Online Destination Blog Facebook LinkedIn YouTube Twitter Flickr SlideShare Exec Tweets Page Your Group Ads Other Groups Your Group Other Groups Answers Twellow Profile Sample Business Social Media Presence

Social Media Is More than Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media and Content Touch All Areas of a Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 7: Content is Key ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example: NakedPizza ,[object Object],[object Object],[object Object],[object Object],[object Object],“ Direct mail is sent to a single address but there are multiple people in those houses. We want to maximize and extend our marketing reach, and Twitter helps us do this in leaps and bounds.” -- Jeff Roach, NakedPizza co-founder

3 Cs of Social Media Marketing Give it up. Hold it tightly. CONTROL Share it. Copyright-protect it, or put up a barrier to access it. CONTENT Let it flow. Stop it. CONVERSATION RIGHT (SUCCESS) WRONG (FAILURE)

But What if They Say Something BAD ? ,[object Object],[object Object],You have three choices: Use the 3 Fs of Social Media Reputation Management F LIGHT Ignore it. F IGHT Join it. F IGHT Join it. F LOOD Bury it. F LOOD Bury it.

Think Like a Publisher, Not a Marketer ,[object Object],[object Object],[object Object],[object Object],Your Twitter follower list isn’t just a list of people to try to sell stuff to.

The 80-20 Rule For every 20% of self-promotional content you produce, create 80% that is not self-promotional.

Twitter 80-20 Rule Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example: Michael Sinkin, D.D.S. ,[object Object],[object Object],[object Object],[object Object]

Step 8: Integrate, Cross-Promote, and Automate ,[object Object],[object Object],[object Object]

Popular Cross-Promotion Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]

Step 9: Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The New Forms of ROI and Success Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Analytics Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Most Important – Get Started ,[object Object],[object Object]

For More Information I want to read 30-Minute Social Media Marketing bonus chapter by @susangunelius http://amzn.to/30minsmm ,[object Object],[object Object],FREE Bonus Chapter (Not in the Book) for Conference Attendees

Contact Susan Gunelius ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A Books by Susan Gunelius Available through Amazon, Barnes & Noble, and all online and offline book sellers Coming in 2011: The Complete Idiot’s Guide to LinkedIn

I'm on Twitter - Now What? Building Your Brand and Business with Social Media and Content Marketing

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I'm on Twitter - Now What? Building Your Brand and Business with Social Media and Content Marketing