How to leverage the Web and social media to market and sell a home. These are all the techniques I use to market my listings. Custom web site, SEO, Adwords, video, Facebook, Twitter, LinkedIn, MLS, syndicated listings

1. Leveraging the Internet and Social Media to Sell Your Home SUSAN ERNST, Realtor 978.764.3087 [email_address] www.TheHomeVoice.com

2. Home buyers rely on the Internet Massachusetts Home Buyers in 2007: Source: Profile of Home Buyers & Sellers -Massachusetts Report, National Association of Realtors, December 2007 90% used the Internet to search for homes before contacting an agent 3 Weeks Searched for average of before contacting an agent 88% purchased their home through a real estate agent

3. Home buyers rely on the Internet Newspaper Advertisement Internet Already Knew the Seller Friend or Neighbor Real Estate Agent Home Builder Yard sign 39% 29% 10% 8% 8% 2% 2% Where Massachusetts home buyers found the home they purchased: Source: Profile of Home Buyers & Sellers -Massachusetts Report, National Association of Realtors, December 2007

4. Custom Web site for your property: 10StarrCircle.com

5. Take a Visual Tour

6. Take a Visual Tour

7. People who watched the Visual Tour

8. Map this Home

9. Map this Home

10. Print a Brochure

11. Print a Brochure

12. Post on my Blog

13. Useful information on local market

14. Sites are optimized for search engines My Blog Custom site for home

15. Music video for the home

16. Promote on Facebook

17. Twitter: Tweet about it

18. Video on YouTube

19. Google AdWords Ads

20. Google AdWords Ads

21. Ads on CraigsList.org

22. Ads on CraigsList.org

23. Found on Google’s Real Estate section

24. Found on Google’s Real Estate section

25. Listing is syndicated to the most popular real estate sites