PROFILE SUMMARY • An astute professional with 28 years of experience in: Business Operations, Profit Centre Operations, Supply Chain Operations , Sales and Marketing , Revenue Generation , Commercial Operations • Strong skills in planning and implementing sales strategies and guiding teams to achieve sales (direct/ channel) & distribution targets in the assigned region • Proficient in managing business operations encompassing customer relationship management, administration, market analysis, development of new markets and market segments • Track record of attaining consistent yearly growth both in terms of sales and revenues, as well as developing new clients/ markets, thereby expanding the customer base • Consistent track record of bagging high value sales orders and achieving sales targets. Proven skills in handling Operations, Resource Management, Administration and Customer Management • An impressive communicator with honed interpersonal, team building, negotiation, presentation, convincing and analytical skills. Ability to think out-of-the-box and contribute ideas towards achieving business excellence

1. SURESH AMBALATH
Mobile: +91- 8015807136
E-Mail: sureshambalath123@gmail.com
JOB OBJECTIVE
Seeking assignments as General Manager in the areas of Marketing , Sales , Branding , Business Operation & Profit Centre
Operation with an organisation of repute preferably in Chennai
PROFILE SUMMARY
• An astute professional with 28 years of experience in: Business Operations, Profit Centre Operations, Supply Chain
Operations , Sales and Marketing , Revenue Generation , Commercial Operations
• Strong skills in planning and implementing sales strategies and guiding teams to achieve sales (direct/ channel) &
distribution targets in the assigned region
• Proficient in managing business operations encompassing customer relationship management, administration, market
analysis, development of new markets and market segments
• Track record of attaining consistent yearly growth both in terms of sales and revenues, as well as developing new
clients/ markets, thereby expanding the customer base
• Consistent track record of bagging high value sales orders and achieving sales targets. Proven skills in handling
Operations, Resource Management, Administration and Customer Management
• An impressive communicator with honed interpersonal, team building, negotiation, presentation, convincing and
analytical skills. Ability to think out-of-the-box and contribute ideas towards achieving business excellence
CORE COMPETENCIES
Profit Centre Management
• Overseeing complete business operations in the assigned region with accountability of profitability, forecasting
monthly/ annual sales targets, & executing them in a given timeframe.
• Strategising the long term as well as short term business plans to ensure maximum profitability.
• Managing customer-centric operations & ensuring customer satisfaction by achieving service quality norms.
Business Development
• Identifying and developing new streams for long-term revenue growth and maintaining relationships with customers
to achieve repeat/ referral business.
• Tapping new markets and coordinating with channel partners to penetrate these segments, thereby expanding
business & generating income.
Sales & Marketing
• Driving sales strategies for attainment of periodical targets with a view to optimise revenue, both directly as well as
through channel partners. Analysing market trends/ requirements and accordingly forecasting sales. Monitoring and
keeping collections under control, with timely recovery of outstanding.
• Evaluating marketing budgets periodically and ensuring adherence to planned expenses. Conducting market analysis to
understand competition and accordingly formulate strategies to tackle the same effectively.
• Keeping abreast of market trends to obtain intelligence reports regarding competition and facilitating the formulation
of strategies to counter competition.
Key Account Management
• Utilising public information and personal network for generating leads.
• Contacting clients for generating leads and developing business.
• Making presentations before the prospective clients to promote the company’s services and negotiating with them to
finalise mutually beneficial business deals
Key Performance Area
• Organizational building, briefing up/Mentoring and training the second ring of leaders
• Involve in Reporting process streamlining
• Scaling up business in anticipation of large orders and developing key and new client relationship
• Maintaining the quality edge and keeping high margin business intact
• Managing the growth through product sales instead of project sales
• Constant monitoring of payment, collection and outstanding
• Marketing and strategic business planning with business profits suitable to local market
• Escalating issues to management with required management attention

2. • Developing the business from scratch
• Timely and proper reporting process formation.
ORGANISATIONAL EXPERIENCE
Since Dec'13
Metal Scope India Pvt. Ltd. PEB (Steel Building Solutions) Manufacturer as
Consulting General Manager for – Marketing, Sales, Dealer Promotion, Branding on
contractual basis.
Role:
• Guide and help to develop business in southern parts of India thro marketing strategies, business planning, sales team
handling, monitoring, reporting systems, dealer promotion, brand promotion, etc, Advising and helping management
for a smooth Business Operation thro credit control systems, sales order processing system , inventory management,
supply chain management, market, product & price analysis , purchasing policies, Q A and Q C, Organizational set up
etc.,
• Helping and guiding the sales team to find out new business avenues to develop business in local and other states, for
dealer business, key account handling, institutional selling, project selling, etc.
Jan’13 – Oct’13
Colorhomes Developers Pvt Ltd (Residential property selling) as General Manager –
Marketing & Brand Promotion
Role:
• Handling their business operations in Chennai thro a sales team consisting of 12 members, increasing business thro
team motivation, handling, reporting system, product, price & market analysis, product costing, sales promotion, brand
promotion, fund flow management etc
• Finding out new ways to promote sales thro advertisements, boosting collection thro regular follow ups and with
customers and banks, raising funds thro property registrations, quality assurance thro vigilance of construction quality
• Handling difficult customers, arranging exhibitions, product launching, administration of marketing office and whole
team, managing the whole business thro business developments, revenue generation cost effectiveness.
Highlights:
• Done an average property sale of Rs. 3 Cr per month and average collection of 10 Cr per month with nil registrations
pending, with unique imaginations and ideas in sales promotions, achieved high presentation in project launching and
exhibitions.
July ’11 – Jan ’13
Manaksia Ltd. – Hyderabad & Chennai (Color Coated Coil Manufacturers) as Asst.
General Manager – Marketing
Role:
• Establishing and handling the sales team in North, East, North East & Southern India, conducting sales review,
manpower recruitment, dealer visit, dealer appointment, marketing, managing monthly dealer and sales
performance, finding out new business, develop business from tapped and untapped areas thro market analysis and
review reports
Highlights
• Increased business thro sales team in North, East and South India, Captured bulk and regular business from zero level
to 100 M T in Kashmir from zero level to 150 M T from M P, from zero level to 50 M T from Port Blair, from 20 M T to
75 M T in Kolkatta, from zero level to 50 M T in Himachal Pradesh, from zero level to 50 M T in Punjab , from zero
level to 100 MT in Tamil Nadu, Karnataka and Andhra with and without sales persons stationed, increased dealer
network and reached a sales turnover of more than 500 M T per month as an average at company price. Managed
with Zero outstanding at any point of time
October ’10 – July ‘11
Kalash Roofing Solutions Pvt Ltd., Bangalore and Chennai as General
Manager – Marketing
Role:
• Handling All India sales thro sales team in the cadre right from Sales Executive to Branch Mangers, conducting sales
review, manpower recruitment, office establishing, dealer visit, dealer appointment, marketing, managing monthly
dealer and branch sales performance, finding out new business, develop business from tapped and untapped areas
thro market analysis and reporting systems.
Highlights

3. • Brought enhanced and new business thro sales team all over India, established new branch offices in Punjab, MP & U. P,
brought new business from Guwahati & Himachal Pradesh, increased dealer network and reached a sales turnover
over 350 M T per month as an average at company price. Captured order from Port Blair without any sales executive at
station. Managed Zero outstanding at any point of time.
PREVIOUS EXPERIENCE
August ’07 – July ’11
Tradesmann , Sri Lanka as Product Development Executive, Centurywells
Roofing India Pvt Ltd - Chennai (Color Coated Roofing Sheet
Manufactures) as Business Manager – Corporate (BMC) for their All India
Business
Role:
• Managing All India Business thro conducting Sales Reviews, establishing branch offices in all Indian States,
Manpower recruitment, sales training, sales monitoring, management reporting, credit control, dealer
promotion, dealer development , dealer sales development, brand promotion etc (for CWI) & , product
sourcing, price negotiation, L C handling, product inspection etc.(for Tradesmann)
Highlights
• Developed business all over the Country thro establishing new branch offices and sales team, regular monthly
sales reviews, sales support , dealer promotion, dealer network, finding out new business from untapped
areas, sales promotions, brand promotions and establishing GANGA brand etc., for CWI and export of
qualitative and competitive priced hardware material to Sri Lanka worth of USD 24,000 within 6 month of
joining for Tradesmann.
March’01 - Feb’05
Asian Electronics Ltd - Chennai (Electronic Ballets Manufacturer) as Commercial
Officer
March ’92 – November ’99
S & S Power Switchgear Ltd – New Delhi & Chennai (MCB and Fuse Manufacturers)
as Commercial Assistant
June’86 - Feb’92
TAFE LTD- New Delhi & Rohtak – Haryana (Tractor and farm equipment
Manufacturers) as Office Assistant & Depot In charge
EDUCATION
• BA (Economics) from Calicut University, Kerala in 1985
• Diploma (Business & Marketing Management) from Annamalai University in 1987
IT SKILLS
• Proficient in MS Office, email & Internet Applications
• Good working knowledge in FOX PRO & ERP (Ramco Marshal)
• Diploma in Oracle and Report 4.5 v writer from Tamil Nadu Institute of Technical Education.
PERSONAL DETAILS
Date of Birth
:
17th January, 1965
Residential Address
:
Languages Known
:
Door # B - 4, Kumaran Construction, # 17, K K Ponnurangam Salai, Omshakthi Nagar,
Valasaravakkam, Chennai – 600087, Tamil Nadu
English, Hindi, Tamil and Malayalam
Last Salary at
Colorhome
:
INR 7.80 L p.a. and cash benefit of INR 1.80 L – Total INR 9.60 L p. a
Salary expected
:
INR 11.00 L p.a and individual pick up and drop facility.
Joining Time
:
15 days

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