1. surendraSurendra Kumar
Mobile: 09304392299
E-Mail: surendraica.kumar@gmail.com
Seeking assignments in Sales & Marketing / Business Development with a reputed organisation
APERCU
A dynamic professional with nearly 10 years of experience in Institutional Sales & Marketing,
Franchise Development, Business Development, Product Promotion and Client Relationship
Management. Expertise in managing business operations with key focus on top line
profitability by ensuring optimal utilization of resources and adept in developing new
territories.
Hands-on experience in exploring and developing new markets, product promotion, new
product launch, accelerating growth and achieving desired sales goals. Possess excellent
communication and analytical skills with demonstrated abilities in customer relationship
management.
CORE COMPETENCIES
Sales & Marketing / Business Development
 Formulating & implementing strategies / policies and reaching out to the unexplored market segments/customer
groups for business expansion.
 Organising promotional campaigns for new product development; focussing on brand establishment & market penetration.
 Gathering market intelligence, tracking competitors’ activities and providing valuable inputs for fine tuning sales &
marketing strategies.
Management Information System (MIS)
 Providing feedback and direction to the development teams for the evolution/ modifications, based on customer
inputs, specifications and feedback.
 Supervising recent development in industry and updating team with synopsis of analyst’s reports every month.
Team Management
 Recruiting, mentoring, training and development of the field functionaries to ensure the sales and operational efficiency.
 Creating and sustaining a dynamic environment that fosters the development opportunities and motivates the high
performance amongst the team members.
Relationship Management
 Liaising and building healthy relations with schools and colleges for achieving sales targets.
 Building & maintaining relations with clients, generating business from the existing accounts and achieving
profitability and increased sales growth.
 Interfacing with clients for suggesting the most viable product range and cultivating relations with them for securing
repeat business.
CORE COMPETENCIES SUMMARY
 Consulting  Franchisee Development  Constant Networking
 MIS Reporting  Problem Resolution  Counselling
 Presentation Skills  Team Management  Relationship Management
 Sales & Marketing  Strategic Planning  Business Development

2. ORGANISATIONAL DETAILS
April’12 – Till Date Marketing Manager Gian Jyoti Group of Institutions,Chandigarh
Role:
 Coordinating with the Principals of Colleges, Schools and tying up with schools & colleges.
 Responsible for marketing team Training and Tele-calling team on regular basis.
 To formulate the Marketing Strategy, Promotion, Media Plans and admission activities for all the programmes.
 Responsible for formulating Annual Marketing Budgets with accountability to spend within the budgets.
 Actively participating in various seminars and meeting with clients and planning local area marketing.
 To formulate the Marketing Strategy, Promotion, Media Plans and admission activities for all the programmes.
 Responsible for formulating Annual Marketing Budgets with accountability to spend within the budgets.
 Actively participating in various seminars and meeting with clients and planning local area marketing.
 Rendering support to the team members in terms of advertisements to increase the sales turnover.
 Preparing and maintaining monthly MIS reports and submitting them to the Board Members.
 Coordination with Management for Planning PAN India Marketing.
 Strongly Working in Bihar, Jharkhand, West Bengal, Uttar Pradesh, Punjab,Haryana and Nepal.
Notable Milestones:
 Spearheaded a team of 10 Members.
 Recruitment of 20 Admission Agents.
 Organisation and Participation in Education Fair in PAN India.
Jan’09 – March’12 Business Development Manager TERII Group of Institutions,Kurukshetra
Role:
 Coordinating with the Principals of Colleges, Schools and tying up with schools & colleges.
 Actively participating in various seminars and meeting with clients and planning local area marketing.
 Rendering support to the team members in terms of advertisements to increase the sales turnover.
 Coordinating for local placements and tying up with companies for driving placement of existing students.
 Meeting representatives from various coaching institutes like IMS,PT education career launcher for conducting
seminars.
 Making a Tie-up with India Leading Education Loan Provider CREDILA for Students Education loan.
 Preparing all the marketing and branding material for our college.
 Developing / negotiating with vendors for obtaining timely procurement of materials at favourable terms to ensure
smooth execution of projects.
 Rendering support to the team members in terms of advertisements to increase the sales turnover.
 Preparing and maintaining monthly MIS reports and submitting them to the Board Members.
 Coordination with Management for Planning PAN India Marketing.
 Strongly Working in Bihar, Jharkhand, West Bengal, Uttar Pradesh and Nepal
Notable Milestones:
 Spearheaded a team of 8 Members.
 Conducting 200 Presentations in Senior Secondary School of Bihar and Jharkhand.
 Conducting 50 Presentations in P.G.College of Bihar and Jharkhand.
 Conducting 100 Presentations in Polytechnic College of Bihar and Jharkhand
 Tieup with 75 Business Associates of PAN India as a Consultants
 Product promotions organized for MBA & PGDM Course.

3. Mar’05 – Dec’08 Marketing Executive SGI Group of Institutions,Panipat
Role:
 Responsible for developing business in Haryana Region, participated in seminar and liaised with Principals of College
and Directors of Coaching Classes.
 Preparing all the marketing and branding material for our college.
 Developing / negotiating with vendors for obtaining timely procurement of materials at favourable terms to ensure
smooth execution of projects.
 Rendering support to the team members in terms of advertisements to increase the sales turnover.
 Preparing and maintaining monthly MIS reports and submitting them to the Board Members.
 Coordination with Management for Planning PAN India Marketing
 Actively participating in various seminars and meeting with clients and planning local area marketing.
 Rendering support to the team members in terms of advertisements to increase the sales turnover.
 Coordinating for local placements and tying up with companies for driving placement of existing students
ACADEMIA
2014 MBA in Marketing from Sobhit University.
2013 MBA in Marketing and Finance from Mahatma University.
2007 M.Com. from Patna Commerce College, Patna, Magadh University. Secured 63%
2004 B.Com. (Hons.) from Gurunank College of Commerce,Dhanbad, V.B. University.Secured 61%
1999 XII from RSVM School, Dhanbad, CBSE. Secured 59%.
1997 X from RSVM School, Dhanbad, CBSE. Secured 59%.
IT SKILLS
 Office Suites : MS Office
 Operating System : Windows
 Well verses with Internet Application and hands-on Accounting experience on ERP and other softwares.
PERSONAL DOSSIER
Date of Birth : 14th
November, 1982
Address : Vigyan Vihar Colony,Hawaiadda,Dhanbad,Jharkhand
Linguistic Abilities : English, Hindi, Bengali,Punjabi.
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