Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge. The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria. Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information. w: www.superfastbusiness.co.uk e: info@superfastbusiness.co.uk t: 0845 603 8593

1. Introduction to the Cloud
Kate Doodson
Cosmic
@cosmickated
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2. What is superfast business?
• Superfast Business is a European Funded programme of fully
funded business support for SMEs
• Delivered by Peninsula Enterprise, working with the Local
Authorities & Connecting Devon & Somerset broadband rollout
project
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3. Superfast Business Support
• Business advice and specialist support to help growth businesses maximise
the opportunities of Superfast Broadband and associated technologies.
• Benefits for businesses can include:
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Competitive advantage through take-up and exploitation of SFBB
Increased productivity
Improve access to new markets and business opportunities
Increase competitive advantage for businesses in rural locations
More flexible and environmentally friendly working practices
Increased opportunity for innovation
Efficiency and timesaving
• Eligibility criteria apply to businesses accessing the service
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4. The Connectivity “Revolution”
http://www.youtube.com/watch?v=G7KZR9NwKQQ
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5. Support Available – 12 hours of support

6. Next Steps
1.
Register on our website (which incorporates the Knowledge
Hub). www.superfastbusiness.co.uk to unlock access to a range of
resources and materials
2.
Check your eligbility
3.
Let us know what areas of ICT and technology you might be interested
in
Developing an ICT strategy
Developing your ICT network/ infrastructure
Engaging new and existing customers
Collaboration
Client Relationship Management Systems
Flexible working
Moving your business to the Cloud
Business Continuity
4.
Talk to our Client Relationship Co-ordinator to check your eligibility and
arrange an appointment with one of our dedicated Business Advisers
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7. http://www.youtube.com/watch?v=G7KZR9
NwKQQ
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8. Stay up to date
• www.superfastbusiness.co.uk
• twitter @superfastbiz
• Facebook www.facebook.com/superfastbiz
• join our LinkedIn group 'Superfast Business SW'
• info@superfastbusiness.co.uk
• 0845 603 8593
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9. Boston Consulting report Oct 2012

11. Business is Changing
UK ?
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12. Business with no change?
2012
Physical CDs - ½ million
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Downloads –183m

13. Businesses that have adapted
33% of UK Sales
£2 billion – digital
6% of UK Sales
£2.6 billion
Financial Times
subscriptions :
316k digital vs 286k print
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17% - book
revenues online

14. Why now?
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15. Serco Internal

16. What else has changed?
Customers…
• Have higher expectations
• Mobilisation – real time commentary
• They talk to each other – social media
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17. The world has changed
• Instantaneous response
• Accessibility
• Transparency
• Accountability
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18. People change
• Gen X
• Gen Y
• Gen Z
• Baby Boomers
• Millennials
• Digital Natives
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19. Staff have changed
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20. What are the business drivers?
And businesses are
demanding more:
–
–
–
–
–
Need to be more agile
Need to reduce costs
Rely less on IT support
Be more flexible – BYOD
Increase staff motivation &
retention
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21. Is the timing right?
• And the environment has grown up too
– Growth of mobile and tablet
– Improved mobile and landline connectivity (?!)
– Reduced costs in mobile and landline tariffs
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22. Serco Internal

23. Serco Internal

24. Cloud marketplace
The cloud market is expected to reach $20bn by the end of 2016
• Increase 30% for the next 3 years year on year
• 39% of organisations are implementing
or maintaining a cloud solution (up from 28% in 2011*)
• 60% of server workloads will be virtualised by 2014
"Cloud Computing 2013 Overview Report."
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*Gartner

25. AGENDA
• What is the cloud
• Cloud as……
• Platform services
• Building the business case
• Business considerations
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26. What is the cloud?
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27. • You can replace…
– Software
– File storage
– Email servers and exchange
– Platforms
– Even infrastructure
….With cloud technologies
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28. Is it new?
• No, it’s just ‘grown up’
• Natural evolution of technologies & approaches
– virtualisation, automation, integration, and utility computing
• The revolution is around how IT resources are managed and
delivered
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29. Cloud personal use
Cloud for business is following personal use
• 56% of internet users use webmail services
• 34% store personal photos online
• 29% use online applications (Google Docs, Photoshop express)
• 7% Store personal videos online
• 5% pay to store computer files online
• 5% back up hard drive to online site
*Cloud hypermarket 2013
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30. Cloud isn’t
• About your hardware
• About your software
• Isn’t old hosted solutions – all same stack and same ‘version
now’
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31. Traditional usage patterns in IT
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32. Serco Internal

33. Cloud layers SaaS, PaaS IaaS
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34. Cloud deployment models – Public, private, hybrid
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35. Public and Private cloud benefits
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36. • Software as a Service – lots of software applications in the cloud
• Cloud as storage
• Cloud as backup (BaaS)
• Cloud as productivity
• Cloud as connectivity
• Cloud as email
• Cloud as collaboration
• Cloud as CRM/ERP
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37. Cloud as storage
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38. Dropbox has
•
•
•
•
•
Store, sync and share service
Move around large files not in email
Support for virtually every operating system
Works across desktop and mobile
Lots useful features
• A large third-party developer community taking
advantage of its open APIs to build applications
• or you have another favourite app that uses
Dropbox to keep your files synced across
devices.
• 2GB free storage – get more, up to 16GB
• Pay for more, up to 1TB
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39. Up to 16GB
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40. Serco Internal

41. Serco Internal

42. Google Drive
• Start with 15GB of storage
• Available in OS X, Windows, iOS, and Android
• There are great plugins,
– Save to Google Drive from Chrome
– Syncing with Dropbox etc
– And others http://lifehacker.com/8-extensions-that-make-googledrive-better-than-dropbox-498740515
• Check plans here and read more about Drive.
http://www.youtube.com/watch?v=1WTE6pa-EY4#t=14
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43. Serco Internal

44. • Microsoft SkyDrive 7GB of storage
• Integrated with Windows, especially Windows 8 and Office 2013
• SkyDrive mobile apps for Windows Phone, iOS, and Android,
• Desktop clients for Windows and Mac make working with your
saved documents and syncing them easy too.
• SkyDrive also has a third-party app ecosystem and open APIs,
and a number of tools that tie nicely into it.
http://windows.microsoft.com/en-us/skydrive/download
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45. • Comparing
• Think about syncing
• upgrades
• sharing with others
• Integration with other apps
http://windows.microsoft.com/enus/skydrive/compare
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46. • Box.com – enterprise version of Dropbox
• Bitcasa - is free for 10GB, but infinite storage for $99/yr and a
Chrome extension that lets you use Bitcasa as your downloads
folder.
• SpiderOak- provides encrypted storage of data
• Any others?
• Check how many subscribers do they have?
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47. Serco Internal

48. Box video
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49. Cloud as backup
Back up your work files, server and storage
Background back up
Replaces external hard drive backups
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50. CrashPlan+
• Easy interface
• Features
– a web-based restore option
– continuous backup
– an unprecedented 448-bit encryption level (better than your
bank)
• 10GB costs $2.99 /month and allows up to 10 GB of storage.
• Unlimited is $5.99 /month and, as the plan name suggests,
allows an unlimited amount of online storage.
• Family Unlimited costs $13.99 /month and offers an
unlimited amount of online storage from 2 – 10 computers
CrashPlan+ Review with Detailed Plan Features & Pricing
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51. Backblaze
• Simple interface, deployment, function, and pricing.
– unlimited storage for $50 /computer /year.
– Or a business with 5 computers can backup an unlimited
data for $20/month
• Backblaze keeps your critical business data very secure, using a
128-bit key to encrypt data and storing that key with 2048-bit
RSA encryption.
• Backblaze's business plan has a 5-computer minimum.
Purchase Business Backup From Backblaze
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52. Carbonite
• Download and configure a piece of software and the backup
is handled automatically in the background.
• The Carbonite business online backup service
costs $229/year and allows for an 250Gb amount of data
backup, unlimited computers.
• $599/year, 500Gb
• Business Carbonite
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53. Others
SOS Online Backup
• Purchase an SOS Online Backup Plan
SpiderOak
• Start Backing Up With SpiderOak
SugarSync
• Sign Up With SugarSync
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54. Cloud as productivity
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55. Cloud as productivity
• Project management
• Meeting management
• Collaboration
• CRM
• Finance
• Plug and play and integration
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56. Serco Internal

57. Serco Internal

58. CRM systems
• Record enquires, leads
• Record customer sales
• Customer service requests
– The CRM is easy to use, accessible from
anywhere for all staff to input and use
– Can provide reports and forecasting
– 40% of CRM solutions are now cloud
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59. Inputs from many sources
Twitter
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60. Customer relationship management systems
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61. Serco Internal

62. Cloud as communication
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63. Currently biggest battleground…
• Google Hangouts - (email contacts are
synced with hangouts)
Vs
• Skype/ Microsoft Lync instant message,
collaboration
• Unified Communications
Massive strides forward with superfast
broadband
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64. Serco Internal

65. Unified Communications - The business case
• Reduce travel and training costs by 30 %
• Reduce property and facility costs by 40 %
• Reduce telephony and audio conferencing charges by 40%
• Reduce cost of voicemail by 60 %
• Reduce IT infrastructure and administration by 50%
*Microsoft research 2012
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66. Compare cloud products
www.start2cloud.com
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67. Platform as a Service
Suite of productivity
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68. Hangouts
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69. Google Apps includes :
• Gmail for Business
• Google Calendar
• Google Docs
• Google Cloud Connect
• Google Hangout
• Google Sites
• Google Video
£3.30/user/month
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70. Serco Internal
Starts at £3.30 a month

71. BetterCloud
Esna
Harvest
Insightly
Lucidchart
RunMyProcess
ShuttleCloud
Smartsheet
Spanning Backup
UberConference
Yesware
Zendesk

72. NEED NEW BRANDING
Starts at £6.50
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73. Office 365
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74. Serco Internal

75. • Cost £79 a year (home premium) 5 computers and 5 mobile
devices
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76. • Google suits ‘internet native’ generation, grown up with internet
and Google and are ready for change.
• Office 365 suits the ‘Productivity generation’ people grown up
in productivity world.
Therefore….so less re-training and learning to take it on.
Microsoft is a closed world, Google open world..
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77. Feature
Google Apps for Business
Per user
Microsoft Office 365 Plan E3
Per user
(included in existing EA?)
Cost
£33 per year
£15.75pm
Storage
25Gb Mail, unlimited storage for Google docs, 1Gb
standard for other formats
25Gb mail storage
Spreadsheet
Bundled
Included (as part of Office 2010
Enterprise)
Word Processing
Bundled
included
Mail
Bundled
Bundled
Calendar
Bundled, open format calendar
Included
Contacts
25000 contacts per user
Unknown
Groups
Included
Provided via Sharepoint (requires
customisation)
Sites
Included
Provided via Sharepoint
Video storage
Included (Private via Google Sites and public via
Youtube
Sharepoint
Cloud Connect
Providing a connection for MS Office / Outlook
users to retain existing software during
N/A
On line IM and
collaboration
Google Talk Internal
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Lync

78. Pick and mix approach….. Hybrid
http://www.xero.com/uk/add-ons/
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79. Amazon web services
• Create yoru own platform
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80. • Launch server
• Click to
launch apps
• OS
• Productivity
• CRM
• Project
management
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81. Building the business case
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82. Building the business case
• Business case – moving from Capital expenditure to
Operational expenditure
–
–
–
–
–
–
–
Reduce costs of up front payments
Spread costs over several years
Pay-as-you-go for what you use
Quick and easy deployment
Savings in IT administration and management
No termination fees, clauses
Easy to test solutions, Easy to innovate
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83. Small business case study
Small business server Solution
One Off Costs:
server
SBS with exchange
Client Access Licenses
Microsoft office
Backup Equipment
Install cost
Total Set Up Costs
Recurring Annual Costs
SBS admin & travel
Total Annual Costs
££s
1,000
800
600
400
500
1000
4,300
1,000
1,000
Total 5 year cost £9,300
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84. Cloud Solution Business or social enterprise
££s
One Off Costs:
Set up
700
Total Set Up Costs
700
Recurring Annual Costs
Ongoing IT email accounts etc.
700
Office 365 small business premium£10.10 per user per
month
848
Total Annual Costs
1548
Total 5 year cost £8,440
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85. Charity option
Cloud Solution Charity
££s
One Off Costs:
£20 a user one off Microsoft office x7
140
Set up
700
Total Set Up Costs
840
Recurring Annual Costs
hosted email and SharePoint incl desktop versions of office
at charity rates
0
IT support for email accounts etc, remote access
700
Total Annual Costs
700
Total 5 year cost £4,340
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86. (included in existing EA?)
Cost
£33 per year
£15.75pm
Storage
25Gb Mail, unlimited storage for Google docs,
1Gb standard for other formats
25Gb mail storage
Spreadsheet
Bundled
Included (as part of Office 2010
Enterprise)
Word Processing
Bundled
extra
Mail
Bundled
Bundled
Calendar
Bundled, open format calendar
Included
Contacts
25000 contacts per user
Unknown
Groups
Included
Provided via Sharepoint (requires
customisation)
Sites
Included
Provided via Sharepoint
Video
Included (Private via Google Sites and public via
Youtube
N/A
Cloud Connect
Providing a connection for MS Office / Outlook
users to retain existing software during
N/A
On line IM and
collaboration
Google Talk
Lync
otal for 6700 seats
£221,100
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£1,206,000 (if not included in EA)

87. • More than that, businesses can gain
–
–
–
–
–
–
Increased efficiency (55%)
Improved employee mobility (49%)
Increased ability to innovate (32%)
Freed current IT staff for other projects (31%)
Reduced IT operating costs (25%)
Enabled us to offer new products/services (24%)
*CWS survey 2013
More innovative, flexible, motived and creative too
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88. • Cloud benefits
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89. When cloud is NOT a fit
• When security is so much of a risk that organisation just cannot
trust systems that it does not completely control.
• When control is critical to business. If organization cannot afford
to outsource a critical component to anybody who is less than
100% reliable.
• When the core internal enterprise architecture is broken. If
enterprise architecture is dysfunctional, then extending it out is
not good.
• When cost is an issue and it has to be considered holistically.
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90. Business case considerations
Is it an enabler of business growth or drain on cash
flow?
• Look at the total cost of ownership
– Has your current system paid for itself yet? Include residual
costs
– Include costs of specialist support for transition
– Costs/time for procurement and contracts
– Rollout funding, training and investment
– Migration and data cleansing budget
http://searchcloudcomputing.techtarget.com/video/Calcul
ating-cloud-computing-TCO Internal
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91. Considerations
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92. • Why not cloud- what’s the challenges?
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93. Data protection considerations
Protection of data: Businesses cannot delegate responsibility
of data security to their agents
‘Appropriate technical and organisational measures shall be taken against
unauthorised or unlawful processing of personal data and against
accidental loss or destruction of, or damage to, personal data.’
www.ico.org.uk/for_organisations/data_protection
Access to data: What guarantees are in place?
• www.microsoft.com/government/en-gb/public-
services/initiatives/Pages/security-and-privacy.aspx
• www.microsoft.com/online/legal/v2/en-us/MOS_PTC_Security_Audit.htm
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94. Data protection concerns
Location of data: Where is your data held?
– Is it outside of county, UK, EU or safe harbor?
– ‘Personal data shall not be transferred to a country or
territory outside the European Economic Area unless that
country or territory ensures an adequate level of protection
for the rights and freedoms of data subjects in relation to
the processing of personal data.’
• In practice – check cloud provider has data centre within EU
(Check the regulation around your website too)
• Check safe harbor here http://safeharbor.export.gov/list.aspx
• Check Microsoft compliance http://www.microsoft.com/online/legal/v2/en-
us/MOS_PTC_Security_Audit.htm
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95. Service level Agreements
• Service-level agreements (SLAs): Are there guarantees that the
cloud provider will meet required levels of service?
– What percentage of the time services will be available and any
service credits for failure to comply
– The number of users that can be served simultaneously
– Specific performance benchmarks to which actual performance
will be periodically compared
– The schedule for notification in advance of network changes that
may affect users
– Help desk response time for various classes of problems
– Dial-in access availability
– Usage statistics that will be provided.
– Have a look at HP’s SLA https://www.hpcloud.com/SLA
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96. Migration considerations
• Transfer timetable
• Migration plan
• Seek references
• Check data location
• Set in place deliverables from client and supplier
• Think about a data cleansing plan
• Training roll out
• Change management plan
• Start small and work up
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97. 7 things to consider - Cloud
1.
Start small, try it and see if it fits.
2.
Consider culture of the business and changes and build this
into the plan
3.
Consider due diligence of the software providers - How many
subscribers have they got?
4.
Look for references, check testimonials
5.
Select a supplier that can deliver high service levels –a
dedicated support team and round the clock monitoring
6.
Be clear on how flexible and scalable your solution is –what is
their partner and API network like?
7.
Check out their data security credentials – is the service
compliant with UK data protection law and your own client
contracts?
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98. Questions
Discussion
Kate@cosmic.org.uk
@cosmickated
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