Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge. The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria. Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information. w: www.superfastbusiness.co.uk e: info@superfastbusiness.co.uk t: 0845 603 8593

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Digital Leadership

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•Business advice and specialist support to help growth businesses maximise the opportunities of Superfast Broadband and associated technologies.
•Benefits for businesses can include:
Competitive advantage through take-up and exploitation of SFBB
Increased productivity
Improve access to new markets and business opportunities
Increase competitive advantage for businesses in rural locations
More flexible and environmentally friendly working practices
Increased opportunity for innovation
Efficiency and timesaving
•Eligibility criteria apply to businesses accessing the service
Superfast Business Support

3. http://www.youtube.com/watch?v=G7KZR9NwKQQ

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Need any other support?
•UKTI
•Digital Marketplace
•GrowthAccelerator
•Get up to speed
•Rural Growth Network

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•www.superfastbusiness.co.uk
•twitter @superfastbiz
•Facebook www.facebook.com/superfastbiz
•join our LinkedIn group 'Superfast Business SW'
•info@superfastbusiness.co.uk
•0845 603 8593
Stay up to date

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Digital Leadership Kate Doodson @Cosmickated

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•How do leaders move business forward in a digital age?
•Set of strategic mindsets, skills and behaviours
What is digital leadership?

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Why digital leadership?

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•Instantaneous response
•Accessibility
•Transparency
•Accountability
The World is Changing ….

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People are changing
•Gen X
•Gen Y
•Gen Z
• Baby Boomers
• Millennials
• Digital Natives

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Employment is Changing

12. Staff ….. 1/3 of all homeworkers work in rural locations (CPRE 2013)

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•Policy landscape is changing
•Changes to policy and thinking i.e. Localism, channel shift, digital by default, mobile first
•Cost savings and protection of frontline services

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Other drivers……
•Fragmentation and ownership
–Devices, data, operating systems
•Democratisation of IT knowledge
–Sharing, empowering, collaboration
•Communication and data is increasing
–(and costs decreased)

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•https://www.youtube.com/watch?v=6yWzKvQXsYM
And technology is changing

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Some of us don’t like change

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Barriers
Legacy systems

18. Technology inertia? Innovation Blindness?

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It’s a serious issue

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Questions for leaders
•How can you lead your business in the digital world?
•How can you be strategic around digital?
•How can you stand out as a leader ?
•How can your organisation gain advantage?

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7 Habits of Highly Effective Digital Leaders
1. Listen and share
2. Begin with the end in Mind
3. Always be learning
4. Sharpen and publish
5. Collaborate for success
6. Skill versus Will
7. Think big and stay ahead

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1. Listen & Share

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Listening
Use Social media as a highly effective listening device
•Colleagues/staff
•Journalists
•Peers
•Competitors
•Influencers

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Google Alerts

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Hootsuite

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Hashtags
#journorequest
#Exeter
#Plymouth
#leadership
#digitalleaders
#leadfromwithin
#womenofpower
Sector specific?
Subject specific?
Any you know?

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2. Begin with the end in mind

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What’s your personal strategy?
•To increase sales
•To increase brand awareness
•To be at the centre of online conversations about X
•To be a thought leader on …..
•To create brand loyalty?

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Measure your success
Klout is a tool that measures your online influence; or as they’re calling it now, your “reputation and expertise”
Out of 100
It offers ‘perks’ to the more influential people Score of 55 or more gets you in to AA lounges, worldwide
It is a way of telling how ‘social’ you actually are…

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3. Always be learning

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Learn using Blogs
•“Blogs are great for learning from others, reflection, story sharing, facilitating connections among people, philosophising, and much more”
•“Writing a blog is a learning activity, of course, but reading the best blogs that are available is one of my most productive learning experiences.”

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Subscribe to blogs (using Feedly)

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Use social media news feeds
•Follow people you want to learn from on Twitter/Facebook/ LinkedIn

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•Create learning lists on Twitter

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2014 Top 100
•1 - Twitter 2 - Google Docs/Drive 3 - YouTube 4 - PowerPoint 5 - Google Search 6 - WordPress 7 - Dropbox 8 - Evernote 9 - Facebook 10 - LinkedIn 11 - Google+ & Hangouts
Learning survey 2014

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YouTube
•Harvard Business School
•Most Universities YouTube channels
•Khan Academy
•Any learning…
•YouTube Edu

42. Podcasts
iTunes
e.g. – Leadership…

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4. Sharpen and publish

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What is digital reputation?
•What appears when you type in a keyword search….
–First Name Surname (if unique)
–First name Surname, Location
–First name, surname, Business
–Business name
•Reputation =
–First page of Google results + Reviews + real time social media

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Images?

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Manage your real estate
•Develop more content
–Include more web pages about you
–Upload more photos, title your name
–Blog about you and your business
–Include history of the business
–More information about you
–Press releases (in text format)
•Get listed in directories

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Audit your Social Media
•Remember Social Media ranks highly
Set up and fully populate (in your name and business name)
•LinkedIn profile (and business)
•Twitter profile – Bio is really important
•Facebook Page – any old pages? Delete or claim

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Become a Thought leader
Daniel Rasmus provided this definition:
‘Thought leadership should be an entry point to a relationship. Thought leadership should intrigue, challenge, and inspire even people already familiar with a company’
•Highlight your opinion
•Show off your expertise
•Start to gain followers in your sector
•Influence purchasing decisions at the right level

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The Digital Thought Leader

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Ideas for thought leadership
1.Identify the questions your customers are asking. Identify them all. Then prioritize them.
2.Answer those questions across multiple formats and multiple channels in a way that adds value to your audience. Start with the most important and work your way down the list.
3.You have to “Give to Get” so do not promote or put registration hurdles in front of your thought leadership content.
4.Make it interesting. the “Return on Interesting” that you get when your content rises above the noise of all the boring, overly-promotional, gated content that is bombarding your audience.
5.Invite customers to participate: I love the idea of interviewing customers to create content or curating content from other sources while adding your own perspective.

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TEDMED.
•asked conference delegates to select a list of complex, persistent problems that affect millions of lives
•The resulting list of 20 Great Challenges of Health and Medicine are knotty problems that require cross-disciplinary discussion.
• Open this discussion to the world and get a broad national debate & conference in two weeks

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5. Collaborate

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Collaboration tools
•Arrange meetings
•Set up workspace
•Collaborate
•Share calendars
•Crowd source : money, ideas, feedback

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Arrange meetings - Doodle

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Conceptboard

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Podio – quick workspaces

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Google Apps – Great for integration

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Evernote – notes and Business card collection

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Crowdsourcing

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Crowdsourcing websites
•1. Odesk – Employers post their job requirement and members apply for the job. It’s just like your typical matchmaking service without the mixed signals and the requirement for dinner and flowers.
•2. Pickydomains – It’s not easy to think of a domain name that embodies your business to a T in 8 characters or less. Business owners post their requirements and contributors get to create a name for that business. It’s a name game, except you don’t sing “bananapana”. You can if you wanted to, though.
•3. CloudCrowd – Members also apply for projects but with a referral program that makes it twice more fun. Here you can make more money when your referral completes a task. Sounds like something people do out on the streets, right? Only, this is done in the comfort of your home.
•4. Poptent – Use this for advertising requirements. This is where you will find the next James Cameron. Ok, maybe not. But, you will find a lot of talent here.
•5. Amazon Mechanical Turk – It is here because the list is not complete without it. Emblazoned on the banner are the words “Mechanical Turk is a marketplace for work”. There you go! Many have been said about this site, both positive and negative. You be the judge.

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6. Skill vs will

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Leadership : Culture Change is needed
•Data-friendly attitudes
•Empowered employees
•Exploration
•Creativity

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Connected Workers
•They need to feel engaged and empowered
•Internal customers – value and support them
•Transformational customer experiences – needs transformational employees
•If you don’t unleash your employees – you’ll be left behind!

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Internal serendipity
•You’ll need an excellent CRM, data management, social networks, etc.
•Also invest in time for creativity and reflection – that’s where the magic will happen

71. Skill vs Will - It’s not just your IT managers job…

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Gartner’s Magic Quadrants
Leaders, Visionaries, Niche Players and Challengers

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6. Think big

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Struggling to market a product?
Struggling to market something new?

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Using YouTube to respond
•Taco Bell - a rumour spread online questioning whether the fast food chain used real beef in its products. “You don’t want people to even be questioning if you’re using beef in your tacos.”
•Taco Bell president immediately went to YouTube with his response.
•They also contacted their over 7 million fans on Facebook and ~150k Twitter followers.
•As Dorie said, they already

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7 Habits of Highly Effective Digital Leaders
1. Listen and Share
2. Begin with the End in Mind
3. Always be learning
4. Sharpen and Publish
5. Collaborate for success
6. Skill versus Will
7. Think Big

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COSMIC kate@cosmic.org.uk
@Cosmickated