Terri Davies presented on effective promotional strategies for social media. Some key strategies included strengthening relationships on platforms like Twitter and LinkedIn by engaging with followers and connecting with those who don't follow back. Another strategy was running contests and giving away freebies or deals to drive engagement on social media. Additional tips were to claim a business page on Foursquare to run check-in promotions and rewards, hold free events to bring people together, and ensure contact information is prominently displayed across various materials to encourage connections on social media.
3. Strengthen Relationships
Twitter:
Re-Tweet
Chat with someone who is new to Twitter/has few followers
Learn about those who follow you
See who you follow that doesn’t follow back – greet them
LinkedIn:
Write recommendations
Ask someone to know more about what they do
Facebook:
Create lists to allow acquaintances to be friends
Learn about your “friends” and send a message
Write on walls of other business pages, “Like” things
10 Promo Strategies? It’s all about building relationships. Seriously, it’s not about selling. So, how can you create better connections with people? Do things that interest them, reward them for participating in shaping your brand, reach out and show interest it THEM.
Idea Paint 2) Island Photobooth 3) Foursquare 4)Twitter: Follow then unfollow 5)
http://mashable.com/2010/03/19/facebook-fan-engagement/
20:19http://mashable.com/2009/02/27/social-media-for-business-2/
http://mashable.com/2009/07/17/twitter-street-vendors/
20:30Help a reporter out is item number 8 down the page: http://mashable.com/2010/09/09/emerging-social-business-platforms/
Control freaks guide to social media: http://mashable.com/2009/03/24/brand-influence/
Chances are you already have many people in your network that you know nothing about – so start there. Make it your mission to get to know one new person a day. Read their recent tweets, go to their website, find out a few things that you can chat with them about online.
EVERYDAY IS A CHAMBER OF COMMERCE MIXER- this is what builds the savings account of goodwill and trust.
What spreads? Knowledge, Entertainment (not ads, pitches)
You need to ‘Like’ the page before you can ‘like’ a video, so that encouraged a lot of new fans – 3000 in fact!
Soon you might be able to have a page to do your own deals whenever you want
When you come to a business, you check in. Some businesses offer specials to those who do.
And people who click the Like button typically have 2.4 times more friends than people who don’t, and they click on 5.3 times more links within Facebook than others.
Levi’s implemented Facebook Likes across its site to great success. Jeans, of all things, went through the roof in terms of social commenting, and Levi’s quickly found that Facebook became its number one site for referring traffic
