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The Six Value Medals
     By Edward DeBono
WHY?
   The value medals are symbols
pointing us in directions we might
        not normally look.
Symbols
                  Organisation / Systems
                                             Quality


Human Needs




    Innovation
    Creativity
                                           Perceptions

                    Environment
Overview
Overview
Overview
Overview
Overview
Gold
Gold
•How are people being treated?
•How will this impact people?
•You remove a negative human
value to create a positive
human value
•Basic human needs need to
be free from negative values
Silver
Silver
•Organisational Values-
these arise from the
intended purpose of the
company/person
• Cost control,
efficiency, communication
Steel
Steel
        •Quality- the
        excellence with
        which someone
        achieves something
        • Customer values
        (the quality the
        perceive, not just
        the quality of the
        product)
        • Improvements
Glass
Glass
   •Innovation, Creativity,
   Simplicity
   •Deliberate, creative
   change
   •Spell out the value and
   benefits of new ideas,
   don’t just present novelty
   •Potential
Wood
Wood
•Your impact on third parties that
aren’t directly involved
•Effect on your natural
environment
•Social impact on a region
•Office environment/attitude
Brass
Brass
•People react to the real world of their
perceptions, not to the true world
•How will this be perceived?
•We all have selective perception- we
see through our emotions, preconceptions
and prejudices.
•Look at other people’s points of view
Silver




        Steel            Gold




Brass            Wood           Glass
The point of view we look
 through: Organisation of
       company/self

                             Silver




                     Steel            Gold




            Brass             Wood           Glass
The point of view we look
 through: Organisation of
       company/self

                             Silver
                                                 Usually we don’t specifically
                                             improve these values- we just remove
                                              negative ones, but other values can
                                                        impact on them.



                     Steel            Gold




            Brass             Wood             Glass
The point of view we look
      through: Organisation of
            company/self

                                  Silver
                                                      Usually we don’t specifically
                                                  improve these values- we just remove
                                                   negative ones, but other values can
Quality needs to be                                          impact on them.
 considered in all
    other values
                          Steel            Gold




                  Brass            Wood             Glass
The point of view we look
       through: Organisation of
             company/self

                                    Silver
                                                        Usually we don’t specifically
                                                    improve these values- we just remove
                                                     negative ones, but other values can
Quality needs to be                                            impact on them.
 considered in all
    other values
                            Steel            Gold




                   Brass             Wood             Glass




 The first you’ll see if you’re
  scanning the page. Perception
is the first thing that affects
            the values
The point of view we look
       through: Organisation of
             company/self

                                    Silver
                                                         Usually we don’t specifically
                                                     improve these values- we just remove
                                                      negative ones, but other values can
Quality needs to be                                             impact on them.
 considered in all
    other values
                            Steel             Gold




                   Brass             Wood              Glass




 The first you’ll see if you’re
                                      The environment is central.
  scanning the page. Perception
                                       All the other values will
is the first thing that affects
                                        effect our surroundings.
            the values
The point of view we look
       through: Organisation of
             company/self

                                    Silver
                                                         Usually we don’t specifically
                                                     improve these values- we just remove
                                                      negative ones, but other values can
Quality needs to be                                             impact on them.
 considered in all
    other values
                            Steel             Gold




                                                                        Glass values are
                                                                       not major values.
                                                                      They’re important,
                   Brass             Wood              Glass          but we don’t ‘live’
                                                                             on them




 The first you’ll see if you’re
                                      The environment is central.
  scanning the page. Perception
                                       All the other values will
is the first thing that affects
                                        effect our surroundings.
            the values
Strong   These are large, strong, important values
Strong   These are large, strong, important values



     Sound   Significant values worth having
Strong   These are large, strong, important values



     Sound   Significant values worth having




             Weak   On it’s own it’s weak, but together they
                         add up to something significant
Strong   These are large, strong, important values



     Sound   Significant values worth having




             Weak   On it’s own it’s weak, but together they
                         add up to something significant



                         Remote   Small possibility
Organisation
Organisation

Strong
Organisation

Strong
Organisation

Strong
Organisation

Sound
Strong
Organisation

Sound
Strong
Organisation
Weak

Sound
Strong
Organisation
Remote
 Weak

Sound
Strong
Organisation
Remote
 Weak

Sound
Strong
.
                                                                        8         .   9




                                                  6


          .
          19
                                                                                               13
                                              5            4        7




                                         1                      2
                                                       3
                                    14                                      12
                                                                                          11
                               15
                             18

                         16
                                                                                                    10
                    17




.
20
                                                                                  28                 30

                                                                                 29



     24                                                                     31




              .22

                         .
                         21


                                                  27



              23



                                                           26

                                         25

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Sixvaluemedals

  • 1. The Six Value Medals By Edward DeBono
  • 2. WHY? The value medals are symbols pointing us in directions we might not normally look.
  • 3. Symbols Organisation / Systems Quality Human Needs Innovation Creativity Perceptions Environment
  • 10. Gold •How are people being treated? •How will this impact people? •You remove a negative human value to create a positive human value •Basic human needs need to be free from negative values
  • 12. Silver •Organisational Values- these arise from the intended purpose of the company/person • Cost control, efficiency, communication
  • 13. Steel
  • 14. Steel •Quality- the excellence with which someone achieves something • Customer values (the quality the perceive, not just the quality of the product) • Improvements
  • 15. Glass
  • 16. Glass •Innovation, Creativity, Simplicity •Deliberate, creative change •Spell out the value and benefits of new ideas, don’t just present novelty •Potential
  • 17. Wood
  • 18. Wood •Your impact on third parties that aren’t directly involved •Effect on your natural environment •Social impact on a region •Office environment/attitude
  • 19. Brass
  • 20. Brass •People react to the real world of their perceptions, not to the true world •How will this be perceived? •We all have selective perception- we see through our emotions, preconceptions and prejudices. •Look at other people’s points of view
  • 21. Silver Steel Gold Brass Wood Glass
  • 22. The point of view we look through: Organisation of company/self Silver Steel Gold Brass Wood Glass
  • 23. The point of view we look through: Organisation of company/self Silver Usually we don’t specifically improve these values- we just remove negative ones, but other values can impact on them. Steel Gold Brass Wood Glass
  • 24. The point of view we look through: Organisation of company/self Silver Usually we don’t specifically improve these values- we just remove negative ones, but other values can Quality needs to be impact on them. considered in all other values Steel Gold Brass Wood Glass
  • 25. The point of view we look through: Organisation of company/self Silver Usually we don’t specifically improve these values- we just remove negative ones, but other values can Quality needs to be impact on them. considered in all other values Steel Gold Brass Wood Glass The first you’ll see if you’re scanning the page. Perception is the first thing that affects the values
  • 26. The point of view we look through: Organisation of company/self Silver Usually we don’t specifically improve these values- we just remove negative ones, but other values can Quality needs to be impact on them. considered in all other values Steel Gold Brass Wood Glass The first you’ll see if you’re The environment is central. scanning the page. Perception All the other values will is the first thing that affects effect our surroundings. the values
  • 27. The point of view we look through: Organisation of company/self Silver Usually we don’t specifically improve these values- we just remove negative ones, but other values can Quality needs to be impact on them. considered in all other values Steel Gold Glass values are not major values. They’re important, Brass Wood Glass but we don’t ‘live’ on them The first you’ll see if you’re The environment is central. scanning the page. Perception All the other values will is the first thing that affects effect our surroundings. the values
  • 28.
  • 29. Strong These are large, strong, important values
  • 30. Strong These are large, strong, important values Sound Significant values worth having
  • 31. Strong These are large, strong, important values Sound Significant values worth having Weak On it’s own it’s weak, but together they add up to something significant
  • 32. Strong These are large, strong, important values Sound Significant values worth having Weak On it’s own it’s weak, but together they add up to something significant Remote Small possibility
  • 42. . 8 . 9 6 . 19 13 5 4 7 1 2 3 14 12 11 15 18 16 10 17 . 20 28 30 29 24 31 .22 . 21 27 23 26 25

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