Yacht Marketing Solutions Magazine

YACHT BROKERAGE YACHT CHARTER DOCKS & SLIPS
LATEST YACHT LISTINGS NEW LUXURY YACHTS LISTINGS MARKETING YOUR INVENTORY

SUNSEEKER YACHT CLUB
www.sunseeker-yachtclub.com | ISSUE SEPTEMBER 2011

YACHT BROKERAGE
Social Media Strategy
and APIs integration

YACHT CHARTER
Inbound Marketing Strategy
for Luxuy yachts

ONLINE PR TIPS
TheManaging brand
awareness onlne

BOAT SHOWS

Mobile
Fall Boat Shows
Calendar

apps ag
e
r
ke
Yacht Bro

FOCUS Marketing for the yachting industry 1.99£

M o s t a d v a n c e d m a r k e t i n g

LONgITUDE64

p l a t f o r m f o r t h e y a c h t i n g

Docks & SLIPS SOLUTIONS

yacht brokerage solutions

yacht charter solutions

monthly magazine

web: www.longitude64.com
email: sales@longitude64.com
skype: longitude64
facebook: www.facebook.com/longitude64
twitter: www.twitter.com/longitude64

contents
LONGITUDE64
EDITOR’S LETTER

8 EDITOR LETTER
Welcome to the
Sunseeker Yacht Club magazine

12 LONGITUDE 64
A new approach to yacht
brokerage and yacht charter
marketing

16 SOCIAL MEDIA MARKETING
Establishing an efficient social media
marketing strategy becomes now a
reality for yacht brokerage and yacht
charter companies.

20 SOCIAL NETWORKS
Advantages of using APIs integration
to post automatically to social networks.

27 BOAT SHOWS CALENDAR
Boat show events taking place
in september 2011

26 08
YACHT BROKERAGE LISTINGS
Sunseeker Yacht brokerage listings
for the month of september 2011
presented by brokerage
companies using our
yacht brokerage solution

42 YACHT CHARTER LISTINGS
Sunseeker Yacht Charter listings for the
month of september 2011
presented by charter companies using
our yacht charter solution
Yacht
Brokerage
44 Docks & Slips
Docks and Slips listings for the
month of september 2011
presented by real estate agencies
and Charter
using our docks and slips solution
Marketing
FEATURES 24
46 YACHT CHARTER MARKETING
Inbound marketing strategy for
luxury charter yachts
LONGITUDE64 • ISSUE SEPTEMBER 2011

48 YACHT BROKERAGE SOLUTION
Presentation of the yacht brokerage
solution for joomla. Features and
advantages

55 Find Prospects
Using social media to find
prospects.

04
32

42

57 Online PR

56
Understanding online PR and how
to use it to create brand awareness

58 YACHT CHARTER SOLUTIION
Presentation of the yacht charter
advantages

62 DOCKS & SLIPS SOLUTION
Presentation of the docks & slips
advantages

68 YACHT DESIGN NEWS
Yacht design news for

66 NEWS AROUND THE WORLD
Yachting events around
the world
september 2011

10
Cover Story
%O
FF Longitude 64 - The Yacht-
ing Network offers powerful

GRAB
features to yacht brokerage
and yacht charter companies
looking for a turnkey solu-
yearly tion in order to improve their
Subscription inbound marketing activities
and social networks integra-
Today !! tion .

THE
YACHTING
NETWORK
www.theyachtingnetwork.ch

Most Advanced Marketing
Services for the Yachting

Contacts
CH - Crans Montana: +41 (0)27 483 12 20
UK - London: +44 (0)20 7078-4226
USA - Miami: +1 (305) 394-9652
email: sales@theyachtingnetwork.ch

Social Media Marketing

Social Networks Integration

Superyachts Marketing

Dedicated Superyachts
Reservation Sites

Yacht Brokerage Solutions

Yacht Charter Solutions

Corporate Magazines
Creation

EDITOR’S LETTER

OLIVIER BAELDE
by

Editor

SUNSEEKER
YACHT CLUB

PUBLISHER/EDITOR
Welcome Olivier Baelde
editor@yachting.vg

Marketing solutions Magazines are available in
ADVERTISING MGR
printed and electronic ver-
for yacht broker- James Blackburn
sions.
age , yacht charter advertising@yachting.vg

companies and real The Yachting Network plat-
SALES MGR
estate agencies form coupled to our yacht-
Ian Foster
ing solutions provide an
specializing in the exclusive set of features
sales@yachting.vg
rental and sale of to yacht brokerage and
MARKETING MGR
docks and slips are yacht charter companies
Clive Coleman
allowing them to market
our primary focus. marketing@yachting.vg
worldwide on different me-
dias their yachts for sale or
PR MGR
charter fleet.
Web Solutions Antoine Bonvin
We developed over the last pr@yachting.vg
We continuously work on
24 months an online plat-
improving our platform to
form using the latest tech- SUBSCRIPTIONS MGR
provide advanced features
nologies in terms of web Danielle Chiocci
not available in third party
design, database architec- subscriptions@yachting.vg
listings websites.
ture, cloud hosting.
SOCIAL NETWORKS MGR
Furtermore, a very pow- Sven Nicklasson
erful social network inte-
Mobile Solutions
social_networks@yachting.vg
The release of our iphone
gration though APIs al-
and ipad apps are sched-
lows the brokerage and BUSINESS DEVELOPMENT
uled for december 2011. It
charter companies using MGR
will add even more reach
our yachting solutions to Glen Coburn
to our solutions.
gain maximum exposure bus_dev@yachting.vg
on a worldwide basis with
SUNSEEKERYACHTCLUB • ISSUE SEPTEMBER 2011

Join us
a minimum of efforts on
their side.
Olivier Baelde
Publisher, Editor
Then, our montlhy maga-
Crans Montana,
zines generated through
Switzerland
an InDesign CS5 workflow All correspondence should
integration allows to gen- be addressed to
erate on a monthly basis 88-90 Hatton Garden
magazines for every sites London, EC1N 8PN
composing The Yachting United Kingdom
Network.

8

SUNSEEKER Yacht 75, 2005,
£1,395,000

Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
Visit www.sunseeker-yachtclub.com for full details - Web id: 5

SUNSEEKER Manhattan 52 2010
Helsinki, Finland, 899.950 €

Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721

Twin MAN R6 800 Diesel Engines. An immacualtely presented Sunseeker Flybridge
model with a comprehensive extras list including air conditioning and upgraded
generator. Berthed in Helsinki, Finland and only used for a few months during a
short season and kept undercover during the winter season. Viewings are highly
recommended and please call a memebr of our team at us for further information. -

Specs: LOA:57 feet Beam:15 feet Draft:4 feet - MAN 800hp - Diesel
Web id: 54 - Price: 899.950 € Tax Not Paid

LONGITUDE 64

OLIVIER BAELDE
by

Editor

“Longitude 64 -
The Yachting Network”
A new approach to yacht brokerage and
yacht charter marketing: integration with
social networks

W
elcome to the Longitude 64
monthly magazine. The pri-
mary purpose of this maga-
zine is to present yachts for brokerage
and yachts for charter from clients
using our yachting solutions. In order
to provide them with a competitive
advantage, we decided to integrate
our online platform called The Yacht-
ing Network with the Adobe inDesign
workflow. The end result being that
all the listings from clients using our
online yachting solutions are as well
included in our monthly magazines.
It brings them maximum exposure as
well as brand recognition. We believe
that there is still a need for a printed

W
version to allow readers to be able our clients listings. e believe that a tight inte-
to read offline while traveling for ex- gration between the web

T
ample. Furthermore, it allows our cli- he architecture of our platform sites of our clients running
ents to reach potential buyers who now comes full circle. We are one of our yachting solutions and
are not always willing to stay a long able to provide to all clients social networks and coupled with a
time in front of a computer screen in using our yachting and real estate printed version will bring them a very

order to review luxury yachts for sale solutions an integrated platform able powerful platform to increase the vis-
or charter. A printed version still has to deliver online and offline visibility ibility of their listings.
its charm and provides added value to through very efficient web services.

U
our clients. nlike third party listing sites

F
urthemore, our complete inte- specializing in yachting, cli-

w
We hope you will enjoy gration to over 15 social net- ents list their yachts only once
reading every month our works through APIs allows clients on their websites in our yachting so-
magazines. In the following using our solutions to post automati- lutions and then syndication takes
months, every site part of The Yacht- cally listings updates on their social place. It insures that their domain
ing Network will be integrated in the media accounts without extra work. name and web site is the place where
Adobe Indesign workflow in order to all listings are managed, indexed first
generate monthly magazines adding by search engines and where all in-
again some exposure and visibility to bound traffic goes back to when syn-
12

T
dicated to other sites. he Docks & Slips Solution for geting the yachting and luxury mar-
joomla was designed to answer kets.

O Y
ver time, this strategy will the needs of real estate agen- acht Listings are as well dis-
bring continuous lead gen- cies specializing in the sale and rental tributed in RSS feed format to
eration at a fraction of the of yacht slips. It provides extensive different subscribers and feed-
cost spent on multiple third party features not found in the competition. burner. XML feeds are syndicated to
listing sites where listings are lost in The Docks & Slips solution includes generic third party web sites like Olx,
the crowd. Vast, Oodle. It helps in increas-
The Yachting Network has local web- ing backlinks to the client’s

T
he Yacht Brokerage So- website.
lutions for joomla was
sites in all european countries. The

A
designed to answer print version of our magazine brings dditional XML feeds
the needs of yacht brokerage additional readers and visibility to our following the openma-
or dealership companies. It rine standard (www.
clients. Complete integration in social
provides extensive features openmarine.org) generate files
not found in the competition. networks maximizes the exposure of compatible with The Yacht
The Yacht Brokerage solution yacht listings. Soon to be released, Market, Boatshop24, Boat 24,
includes lead request man- mobile apps will close the circle of a Jameslist... completing a very
agement to store all yacht powerful array of syndication
360 inbound marketing strategy.

requests. tools.

T
he Yacht charter reservation So- lead request management to store all
lutions for joomla was designed yacht slips requests.
to answer the needs of yacht

P
charter companies. It provides exten- owerful and integrated APIs:
sive features not found in the compe- Powerful & Integrated Syndica-
tition. The Yacht Charter Reservation tion Services: Our Solution offers
solution includes reservation requests a very powerful synchronization tool
and quotes management as well as in order to increase instantly the vis-
online availability calendars. ibility of the listings in the Longitude
64 Yachting Network composed of
over 15 web sites (and growing) tar-
13

SOCIAL MEDIA

Social Media Establishing an efficient

Marketing and “ SOCIAL MEDIA marketing
strategy becomes now
a reality for yacht

Yachting brokerage and yacht
charter companies. When
establishing the company
marketing strategy,
The most costly decision a market- it does not appear anymore as a cost
several key indicators

ing or sales manager will take when effective solution in a long term strat-
implementing a marketing strategy egyh. All third party listings sites rely must be closely watched.
will be to rely entirely on third party on traffic to their sites in order to be As well, deciding the
websites to acquire new contacts and able to charge yacht brokerage and direction of the data
promote the yacht listings. This deci- yacht charter firms. Thus, they will
sion is mostly taken due to the ap- most of the time prevent this traffic
flow between the
parent easy setup and maintenance to leave their site unless it goes to a company and third party
third party listing sites seem to pro- paid advertisement. The data flow of sites can become costly
vide. However, when analyzing care- the listings between the company’s
in terms of advertising
fully the features provided, as well website and the outside world must
as the possibility to create inbound be carefully evaluated. The success in budget without bringing
traffic to the company’s website or establishing a long term approach is long term traffic. ”
expand the reach to social networks, to consider, as the central point, the
14

company’s website. ie the single point of entry for all list- reach potentials clients through all available social medias.
ings should be your website. Then, syndication to third In a long term strategy, all inbound traffic must go back to
party listings websites specializing in the yachting and your site. This way, if you decide to stop listing on a particu-
to social network will take place. This data flow will allow lar third party listings website, most of the traffic will still
you to generate inbound traffic back to your site and not flow to your site through the other channels. On the other
to other sites. You will have the control over the data pro- hand, if you stricly list on third party sites, the day you stop
vided to the external sites. Contacts and leads coming to paying them, you “disappear“ from the internet world...
your site once will most likely come back to your site on
a regular basis. A powerful outbound strategy for the list- 0 Social media is online
ings is to target all available social network and document Social media is something that takes place online. It is a
or images sharing sites. Through APIs, you can automate type of communication that takes place outside of in-per-
the posting of listings information and brochure to a large son meetings, phone calls, or foot traffic. That means social
array of sites which are not used by third party listings media is location-independent, which makes it a valuable
websites to avoid loosing traffic.Nowadays, you can maxi- part of any company’s business strategy.
mize your exposure on social networks relatively easily by
selecting a yachting solution already integrating the APIs 0 Social media is user-generated
to post automatically. Content used to be something that very few people cre-
ated. Reporters, TV anchors, movie directors, authors, radio
0 Social networks integration DJs, and magazine editors created content, and everyone
else consumed it. Now, everyone is a publisher, and the
Furthermore, third party listings websites will not have any people who use the content are also the ones who create
incentives to integrate your listings with social networks it.
or other sites in order to keep the traffic on their site. You
must put in place a well tought-out strategy which will syn- 0 Social media is highly accessible and scal-
dicate listings to generic listings sites. (Olx, Oddle, Vast...), able
third party listings sites specializing in yachting through Social media is highly accessible and scalable to the public,
the openmarine.org initiative for example: It allows you to which means that social media has lots of users and offers
generate a standard xml feed and post it to several sites plenty of opportunity for companies. Because social media
through a subscription. Then, post the listings to your face- is easy to access, the tools for social media are easy and
book and twitter account. intuitive enough for the common person to use. Even if
you don’t use social media now, there’s no reason not to
0 XML feeds jump in!

We went further in the integration of our yachting solu-
tions with a large array of APIs. Clients using our yachting
solutions have their listings posted automatically to Flickr,
Picasa, Wordpress, Blogger, Olx, Oddle, Vast, Openmarine.
Then, PDF brochures generated are posted to Issuu, Scribd,
Slideshare, Docstoc expanding the reach and search en-
gines indexing. And a new service launched this month is
through the magazines listing all the yachts from our cli-
ents and generated in 3 versions: print on demand version,
electronic version and ipad version. The goal in creating
your marketing strategy is not to get linked to a single third
party listings website where they will dictate their market-
ing strategy to you and make it very difficult for you to
15

EGYPT, 950.000 €

Motor Boat Broker
Nicky Davies
Spain (+34) (971) 695-441

A truly immaculate example of a Sunseeker 64 flybridge. Still with her first owner
and looked after since new. This vessel has a full Mediterranean specification and is
fitted with CAT 1050 hp engines. Her inventory is extensive and includes Raymarine
electronics, repeated at both helm positions, and flat screen TVs in all cabins. This
boat has been thoughtfully equipped and little used.

Specs: LOA:19 metres Beam:5 metres Draft:1 metres - CATERPILLAR 525hp - Diesel

SOCIAL NETWORKS

Yachting & Social
Common Mistakes
companies Make With
Strategy: Some of the
most common mistakes
companies make with so-
cial media revolve around
Networks Strategy
making decisions that
While it’s useful to get into the details and tactics of social
aren’t consistent with hav-
ing good business sense. media, a solid marketing strategy should work no matter the
Because social media tools medium. The smartest companies will focus on strategy because
are free, some companies in the world of Web 2.0, the tools are constantly changing.
tend to take the wrong ap-
proach: use all tools to see
what sticks. Here are some
of the most common mis-
takes to avoid with social
media strategy:

0 Not developing a
social media strat-
egy
Because social media is the
hottest trend in marketing,
companies assume that all
they have to do is set up a
Twitter account and a Face-
book fan page. This is the
equivalent of pulling ran-
dom magazines out of off
the rack and purchasing full
page color ad in each one,
then throwing together a
quick and dirty PowerPoint
flyer to run. Just like any
other communication me-

dium, social media requires
a well-thought out market-
ing strategy plan.
utmost importance. Furthermore, because they can sell anything. Social media may
0 Perfecting a social it takes time to build social media accounts, seem free, but the hidden time costs to
media strategy every minute you waste by not being there build relationships Social media is not a
Even though a social me- is followers you could be losing. quick way to make more sales; in fact, so-
dia strategy is important, cial media actually adds cycle time to the
don’t wait for the strategy 0 Gathering followers rather sales process. Just like any other process, a
to set up your company’s than building a network company must consider how much of its
accounts. Reserving your There are no shortcuts in social media, and resources to invest.
company’s name on various the bottom line is companies have to build
social media sites is of the relationships with their customers before
18

Every social media user has a very clear idea of what tures pertaining to your business activity.

“ social media means to them, and how they want to
be approached by companies on social media. Most
companies don’t realize that the way they approach
0 Facebook
On Facebook for example, the new graph
API allows to post update statuses about
listings, upload images in albums , post
social media sends its own message to consumers.”
events in calendar.. As well, you can use the
facebook user authentication to login into
0 Putting all eggs in one basket
your site and read or contribute to your
It’s exciting to see extraordinary results on
content. The advantage is that you can at
one form of social media, and tempting to
the same time know more about this per-
invest all your resources into what’s work-
son and propose a subscription to your
ing. Try to resist. With the speed at which
newsletter. When he connects to your site
technology changes, social media is start-
with his facebook’s user id , you will be able
ing to look similar to the fashion cycle: one
then to send messages directly through
day you’re in, the next day you’re out. Tools
the facebook graph API. It will allow you to
fall in and out of fashion all the time
keep this user informed about your com-

– remember Friendster, and more recently,
pany activities automatically through your
MySpace? Companies that build a large eq-
website. It provides an extra level of pos-
uity on one tool will find themselves with
sibilities since you no longer need a user
nothing if the tool loses popularity.
to subscribe to your newsletter. While you
manage your own facebook groups , you
While having a social network presence
can post automatically news to the groups
through Facebook, Twitter and other social
and invite all new friends automatically to
networks proves mandatory nowadays, a
join the groups through the APIs.
new concept tested by our yachting solu-
tions is to benefit from Facebook groups
0 Friends and Followers
and social activity by bringing back “friends
By inviting your “friends and followers” to
and followers“ to the company’s website in
visit and connect to your site using their
order to propose targeted services and fea-
19

SOCIAL NETWORKS

facebook user id , you give
them the possibility to share
information and recom-
mend other users to con-
nect with you.

On the new site www.
yachting.vg, we are cur-
rently experimenting with
several new functionalities
of the Graph API.

Integrating your site more
tighly with external social
networks will allow you to
communicate faster new
information to be given to
followers and groups. You
will be able to provide a
constant flow of informa-
tion and news through
automated tasks. When us-
ers visit your website, your
can control the information on a regular basis for example a new yacht tional tone and respond to other partici-
given to them as well as listing or price reduction offer, you keep the pants in the conversation. Automated ac-
getting their feedback on flow going. counts or accounts that are updated with a
specific polls or through a stream of links do not produce results.
comment system. 0 Common Mistakes Companies
You can inform your Make With Messaging 0 Controlling the message
groups, friends and follow- Every social media user has a very clear Social media is not about controlling a mes-
ers that the newsletters idea of what social media means to them, sage. In fact, the very nature of social media
generated every month is and how they want to be approached by is such that no one person or organization
available on your website. companies on social media. Most com- can control the message. Because social
The important point in panies don’t realize that the way they ap- media is a medium to share information
this social network integra- proach social media sends its own message through a network, companies must re-

tion with your website is to consumers. Here are some of the most alize that once they put the message out
to keep the channels open common mistakes companies make with there, they have no control anymore. Users
and regularly communicate messaging: can choose to edit the message, inject their
to provide new information own opinions into the message, share the
and news. 0 Creating impersonal accounts message, or ignore the message. Further-
Readers will be more Users don’t follow companies; they follow more, companies can’t even control where
likely to visit your site on engaging people who work at companies. the message starts: a user can also create
a regular basis if they get Unless the tool is meant specifically for a message about a company without hav-
weekly news from your site. companies to use (i.e.: Facebook fan pages), ing any affiliation to them. Because of the
This could be fastidious if every account should be an actual person nature of social media, companies that try
you had to do it manually , who has a name and a title that clearly sig- to control the message will have difficulty
but by creating automated nifies him or her as a face of the company. reaping any of the benefits of the medium.
tasks to post automatically This person should write with a conversa-
20

There are so many ways to use social media to communicate draw the line with abusing permission? Un-

“ with the customer, and as social media goes mainstream fortunately, this question is similar to asking
companies are finding new ways every day. All of these where comedians draw the line with poten-
purposes for communication fall into three main
tially offensive jokes. The truth is that different
users have different levels of tolerance. Just like
functions: public relations and marketing, sales, and a comedian might experiment with messaging
customer services.” based on the feedback he or she is receiving
from the audience, your company must experi-
0 Not controlling the message
ment with the right level of communication, erring on the
While companies should be careful about trying to exer-
side of unobtrusive.
cise too much control over the message, there is also the
opposite end of the spectrum to avoid. Companies often
0 Strategy definition
cite “control over message” as a reason not to participate in
The framework for developing a social media strategy
social media, but the truth is that companies have lost con-
consists of three potential functions: public relations and
trol of the message whether they participate or not. This is
marketing, sales, and customer services. Social media can
because, as mentioned earlier, users can create a message
be used to further goals within just one of these three
and drive the conversation surrounding that message.

functions, two these functions, or a company could use
So how can companies exercise some control over a
social media to satisfy the needs of all three of these func-
message and still reap the benefits of social media (rapid
tions. These three functions feed each other in a cycle, and
diffusion of information through people sharing messages
companies can create a fairly comprehensive social media
with their networks)? The answer is that companies need to
strategy by taking each into consideration.
participate in the conversation. Responding to complaints
and stressing the benefits and what the company does
0 Find your audience
well; these are all ways for companies to control the end-
Very few social media tools will work for every company;
consumer’s perception of its services.
however, if your company is just starting out with social
media, you can find plenty of people by sticking to the big-
0 Abusing permission
gest social media sites. Generally, the strategy for finding an
Abusing permission is a fast way for companies to lose
audience is looking for groups of people with similar inter-
credibility, damage relationships, and generally make a
ests to keywords that make sense for your company.
bad name for themselves in social media. So where do you
21

SHOWS

09

16

07 21

7 Cannes 9 Tampa 16 Southampton 21 Monaco
September 7 - 12 September 9 - 11 September 16 - 25 September 21 - 24

22

SHOWS

Boat Shows
September
2011
Cannes International Boat &
Yacht Show
Europe’s leading in-water exhibition, the Festival de la Plaisance
de Cannes is a unique venue offering
showgoers the opportunity to preview the finest jewels of the
sea.
September 7 - 12, 2011

Monaco Yacht Southampton
Show Boat Show

The Monaco Yacht Show presents the The UK’s leading outdoor Boat Show
greatest showcase of luxury yachting provides authentic experiences both

in the world. A high-end show guar-
anteed by the meticulous selection
on and off the water for a fun-filled
day out for boaters, trade and the 46th Tampa
of the exhibitors.
September 21 - 24, 2011
whole family.
September 16 - 25, 2011
Boat Show
Expanded in-water display will show-
case nearly three dozen best-in-class
vessels, ranging in size from 40 to 97
feet!
September 9 - 11, 2011

23


24

WORLD NEWS

SUNSEEKER yacht club
www.sunseeker-yachtclub.com

Yacht Brokerage
Yacht Charter SUNSEEKERYACHTCLUB • ISSUE SEPTEMBER 2011

25


Index
EDITOR’S LETTER

MOTOR YACHTS BROKERAGE
SUNSEEKER 31 PORTOFINO, 1988, 35.000 € 33
SUNSEEKER CAMARGUE 44 , 1998, 154.590 € 34
SUNSEEKER HAwK 27, 1990, £27,850 35
SUNSEEKER MANHATTAN 52, 2010, 899.950 € 36
SUNSEEKER MANHATTAN 56, 2002, £449,000 37
SUNSEEKER MANHATTAN 64, 2003, 950.000 € 38
SUNSEEKER MANHATTAN 64 , 2004, £675,000 39
SUNSEEKER MARTINIqUE 36, 1992, £54,950 40
SUNSEEKER SUNSEEKER, 1985, 43.900 € 41
SUNSEEKER 31 OFFSHORE, 1985, 42.000 € 42
SUNSEEKER SUPERHAwK 50, 2002, 245.000 € 43
SUNSEEKER TOMAHAwK 37 MK.I, 1989, 50.000 € 44
SUNSEEKER TOMAHAwK 37 MK1, 1989, £35,000 45
SUNSEEKER YACHT 75, 2005, £1,395,000 46

26

BROKERAGE

S U N S E E K E R 31 P O R T O F I N O , 1988, 35.000 €
Fréjus, PR, France
SUNSEEKER 31 PORTOFINO, 1988, Provence Côte d'Azur France, 35.000 € Bateau en très très bon état, très
bien entretenu , idéal pour day Cruise ou week end en mer!!!! affaire a saisir . - Specs: LOA:9 metres Beam:3
metres - VOLVO 271hp - Other
Web id: 58 - Price: 35.000 € Tax Paid

Nautic Avenue
Cedric DIBIANCA
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 58
27

BROKERAGE

S U N S E E K E R C A M A R G U E 4 4 , 1 9 9 8 , 1 5 4 . 5 9 0 €
Palma de Mallorca, IB, Spain
SUNSEEKER CAMARGUE 44 , 1998, Mallorca, Spain, 154.590 € Sunseeker Camargue 44 (1998 Model) with
twin Caterpillar diesel engines. This particular vessel comes equipped with many extras and is ready for im-
mediate viewing. Full service history and cockpit upholstery upgraded in 2009.Please contact a member of
our team at us for further information. - Specs: LOA:46 feet Beam:13 feet Draft:3 feet - CATERPILLAR - Diesel

Carine Yachts
Geoff Churchill
Spain (+34) (626) 753-711
28

BROKERAGE

SUNSEEKER HAWK 27, 1990, £27,850
POOLE, DOR, United Kingdom
SUNSEEKER Hawk 27, 1990, POOLE, Dorset United Kingdom, £27,850 Sunseeker hawk 27 (1990 Model)
with twin Volvo penta 5.7 Litre (290 Hp) Duo prop Petrol engines. This stunning example has recently un-
dergone extensive refurbishment, including new interior and exterior upholstery and carpets, Full valet
and engine overhaul. This prestigious example of the Sunseeker brand is a rare opportunity to acquire a
modernised classic. Ready for immediate delivery and available for viewing, please contact one of our team

at Carine yachts for further information. - Specs: LOA:27 feet - VOLVO 270hp - Gas
Web id: 53 - Price: £27,850 Tax Paid

Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
29

BROKERAGE

S U N S E E K E R M A N H A T T A N 5 2 , 2 0 1 0 , 8 9 9 . 9 5 0 €
Poole, DOR, United Kingdom
SUNSEEKER Manhattan 52, 2010, Helsinki, Finland, 899.950 € Sunseeker Manhattan 52 2010 Model with
twin MAN R6 800 Diesel Engines. An immacualtely presented Sunseeker Flybridge model with a compre-
hensive extras list including air conditioning and upgraded generator. Berthed in Helsinki, Finland and only
used for a few months during a short season and kept undercover during the winter season. Viewings are
highly recommended and please call a memeber of our team at us for further information. - Specs: LOA:57

feet Beam:15 feet Draft:4 feet - MAN 800hp - Diesel
Web id: 54 - Price: 899.950 € Tax Not Paid

Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
30

BROKERAGE

S U N S E E K E R M A N H A T T A N 56, 2002, £449,000
SUNSEEKER Manhattan 56, 2002, Mallorca, Spain, £449,000 Sunseeker Manhatten 56 (2002) with twin die-
sel MAN D2848 engines (800hp).Equipped with a full and comprehensive specification including upgraded
Kohler generator and full navigation equipment, she is a vessel not to be missed. In Fantastic condition and
regularly maintained, viewing is highly recommended. Just reduced and available with mooring in Puerto
Portals, Mallorca for a total cost of £850,000 Tax paid, she can be a package ready for immediate use. Please

contact a member of our team at us for further information. - Specs: LOA:17 metres Beam:7 metres Draft:1
metres - MAN 400hp - Diesel

Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
31

BROKERAGE

S U N S E E K E R M A N H A T T A N 6 4 , 2 0 0 3 , 9 5 0 . 0 0 0 €
Santa Ponsa Mallorca, PM, Spain
SUNSEEKER Manhattan 64, 2003, Egypt, 950.000 € A truly immaculate example of a Sunseeker 64 flybridge.
Still with her first owner and looked after since new. This vessel has a full Mediterranean specification and
is fitted with CAT 1050 hp engines. Her inventory is extensive and includes Raymarine electronics, repeated
at both helm positions, and flat screen TVs in all cabins. This boat has been thoughtfully equipped and little
used. - Specs: LOA:19 metres Beam:5 metres Draft:1 metres - CATERPILLAR 525hp - Diesel


Motor Boat Broker
Nicky Davies
Spain (+34) (971) 695-441
32

BROKERAGE

S U N S E E K E R M A N H A T T A N 64 , 2004, £675,000
SUNSEEKER MANHATTAN 64 , 2004, Antibes, France, £675,000 Sunseeker Manhattan 64 MK2 (2004 Model)
with twin caterpillar diesel engines (800 Hours). This particular vessel is fully mediterranean specified with
many additional extras. MCA coded for charter and presented in excellent condition. This is a 3 ccabin
version with the more spacious layout downstairs. A very popular model and viewings are highly recom-
mended. Please contact any of the team at us for more information or indeed to arrange a viewing. - Specs:

LOA:71 feet Beam:17 feet Draft:4 feet - CATERPILLAR 1000hp - Diesel
Web id: 51 - Price: £675,000 Tax Not Paid

Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
33

BROKERAGE

S U N S E E K E R M A R T I N I Q U E 36, 1992, £54,950
SUNSEEKER Martinique 36, 1992, Spain, £54,950 Sunseeker Martinique 36 (1992) with twin volvo (200HP)
turbo diesels engines. Straight forward maintenance/cheep to run. Outside covers replaced 2008 in match-
ing dark blue. All stainless steel in excellent condition. Cruises all day at 25 knotts with a top speed of 35
knotts and excellent sea keeping. - Specs: LOA:38 feet Beam:11 feet - VOLVO 200hp - Diesel

Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
34

BROKERAGE

S U N S E E K E R S U N S E E K E R , 1985, 43.900 €
Fréjus, PR, France
SUNSEEKER SUNSEEKER, 1985, Provence Côte d'Azur France, 43.900 € - Specs: LOA:10 metres Beam:2 me-
tres - VOLVO 165hp - Diesel

Nautic Avenue
Cedric DIBIANCA
France (+33) ((0)9) 54 22 80 56
35

BROKERAGE

S U N S E E K E R 31 O F F S H O R E , 1 9 8 5 , 4 2 . 0 0 0 €
Fréjus, PR, France
SUNSEEKER SUNSEEKER 31 OFFSHORE, 1985, Provence Côte d'Azur France, 42.000 € - Specs: LOA:9 metres
Beam:3 metres - VOLVO 165hp - Gas

Nautic Avenue
Eric CHAPPUIS
France (+33) ((0)9) 54 22 80 56
36

BROKERAGE

S U N S E E K E R S U P E R H A W K 5 0 , 2 0 0 2 , 2 4 5 . 0 0 0 €
SUNSEEKER Superhawk 50, 2002, Italy, 245.000 € Sunseeker Superhawk 50 (2002 Model) with triple Yanmar
engines(420Hp each). This particular vessel is a FRESH WATER BOAT and has plenty of options. The high
performance speed/day boat is in fantastic condition, available now please call us to arrange a viewing. -
Specs: LOA:15 metres Beam:3 metres - YANMAR 420hp - Diesel

Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
37

BROKERAGE

S U N S E E K E R T O M A H A W K 37 M K . I , 1989, 50.000 €
SUNSEEKER Tomahawk 37 Mk.I, 1989, Costa del Sol, Spain, 50.000 € Sunseeker Tomahawk 37 MK1 (1989
model) with 2 x 200hp Volvo KAD 41 DP.An excellent example of this fast exhilarating sports cruiser. She has
been maintained to the highest of standards including a recent interior cabin refit and is now ready for use
immediately. Also benefiting from a large cockpit for this size boat she would make the ideal family cruising
boat. - Specs: LOA:37 feet Beam:3 metres Draft:1 metres - VOLVO 200hp - Diesel


Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
38

BROKERAGE

S U N S E E K E R T O M A H A W K 37 M K 1, 1989, £35,00 0
SUNSEEKER Tomahawk 37 MK1, 1989, Wales, United Kingdom, £35,000 Sunseeker Tomahawk 37 MK1 (1989
Model) with twin Volvo Penta's (200hp each) Ad 41's. Drawn with a modernity of line that belies her age,
this Tomahawk looks like the best Sunseekers should look. Sleek and uncluttered, you can see that she’s
designed to go fast. This example is in excellent condition and has recently been re upholstered and re
carpeted. She is tax paid and ready for delivery, for more information or to arrange a viewing please do not

hesitate to contact us. - Specs: LOA:36 feet Beam:10 feet Draft:3 feet - VOLVO 200hp - Diesel

Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
39

BROKERAGE

SUNSEEKER YACHT 75, 2005, £1,395,000
SUNSEEKER Yacht 75, 2005, Mallorca, Spain, £1,395,000 **JUST REDUCED!** Sunseeker 75 yacht (2005 mod-
el) with twin man (1500hp) diesel engines. A truly unique sunseeker yacht commissioned in august 2005,
one owner from new and low engine hours. With a fully comprehensive specification and bespoke design
having custom features enhancing self contained cruising, this really is a rare opportunity to acquire a sun-
seeker yacht that is unquestionably better than new. The vessel is in full commission, lying in palma de mal-

lorca and british registered. The berth can also be available if required and vat paid may be a benefit. Please
enquire for further details on request - Specs: LOA:75 feet Beam:18 feet Draft:5 feet - MAN 1500hp - Diesel
Web id: 5 - Price: £1,395,000 Tax Paid

Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
40

BROKERAGE


EGYPT, 950.000 €

Motor Boat Broker
Nicky Davies
Spain (+34) (971) 695-441
Visit www.sunseeker-yachtclub.com for full details - Web id: 3 41


Index
EDITOR’S LETTER

MOTOR YACHTS CHARTER
SUNSEEKER PREdATOR 52 OPEN 2008 - KISSMI 336
SUNSEEKER PREdATOR 84 2009 - PHANTOM 337

42

CHARTER
CHARTER

AZIMUT 68S 2007 - ANOLHA
La Rague, France

EGYPT, 950.000 €
Anolha is a brand new azimut 68s from the open line. Based in port la rague (close to cannes, france),
she will take you to the most remote or exclusive places of the riviera in total comfort and speed!
anolha is very well equipped and features a unique and sleek style, a very large salon open on the out-
side deck and 2 spacious cabins. The twin cabin will accommodate the stewardess. Matthew connor,
captain of anolha will be your guide to the riviera; our stewardess will be delighted to prepare your
breakfasts, light lunches and make sure you feel at ease at all times.

Motor Boat Broker Neoyachting
Nicky Davies 14 quai Papacino, 06300 Nice, France
Telephone: +33 489 039 464
Spain (+34) (971) 695-441 Fax: +33 492 004 959
Visit www.sunseeker-yachtclub.com for full details
www.neoyachting.com- Web id: 3
43

CHARTER

SUNSEEKER PREDATOR 52 OPEN 2008 - KISSMI
Golfe Juan , France

Kissmi is a new Sunseeker Predator 52’. Based in Golfe Juan - next to Cannes - she is perfectly located
for a week-end or day cruise to Monaco, Cannes or St Tropez.She is fast, features a sleek design and
offers all the comfort to accommodate 6 guests sleeping and 8 cruising. al for corporate entertainment,
offering flexibility by facilitating an onboard office/board room separate from the entertainments
area.

Neoyachting
14 quai Papacino, 06300 Nice, France
Telephone: +33 489 039 464
Fax: +33 492 004 959
www.neoyachting.com

44

CHARTER

SUNSEEKER PREDATOR 84 2009 - PHANTOM
Cannes, France

This Brand New Sunseeker Predator 84 is in pristine condition and raring to charter! Built to high
specification this eye catching yacht boasts generous interior proportions and versatile exterior op-
tions. Her spacious saloon is perfect for relaxing and interior dining accommodates eight guests com-
fortably. This area benefits from retractable ceiling for those who wish to bring the great outdoors
inside! PHANTOM has four well appointed cabins, with both the Master and VIP cabins being full
beam and offering en-suite facilities and the latest entertainment systems. The two twin cabins, also
with en-suite facilities, are ideal for children or teenagers, and one twin converts to a double bedded
cabin – perfect for extra adult guests.
Neoyachting
14 quai Papacino, 06300 Nice, France
Telephone: +33 489 039 464
Fax: +33 492 004 959
www.neoyachting.com
45

MARKETING

OLIVIER BAELDE
by

Editor

Luxury
Yacht
charter marketing
and social media
marketing
Your website is the online face of your company, orga-
nization. It must reflect what you are, what you do, and
how you do it; it is how current and potential customers
view you and, in many cases, interface with you. A bad
website will turn customers off to your brand or com-
pany, while an outstanding website will create new and
more loyal customers. It’s something you can’t take for
granted.

G
iven the increasing reach of social networks, database or CRM system as a backup. To increase luxury
it represents an amazingly large audience for yachts occupation rate, a dedicated mini site coupled
your website content. Even when you’re creat- with an online brochure and linked to social networks ac-
ing content outside of a social network on your own site, counts makes wonders in terms of clearly presenting the
you should strive to encourage sharing. Cross-promoting yacht features and amenities. Direct contact and reserva-
content and driving traffic from your website to your tion forms will enable the clients to get in touch with a
social networks accounts (and vice versa) is an important dedicated account manager able to present and add his
part of a smart inbound marketing strategy. personal touch in terms of services.

H S
owever, when marketing luxury yacht offered for imply placing a luxury yacht in a central listing sys-

charter, directing potential clients back to your tem does not offer the same level of service to the
site should be preferred. It will give your company client who may get a different reservation agent ev-
the opportunity to present your serivces and yachts in a erytime. Bringing personal service to clients will achieve
more formal setting. a lot in terms of customer retention. As well, a dedicated
site and brochure to market a luxury yacht will avoid be-

A
s well, your site will provide direct means of ing “lost in the crowd” among the 50 other yachts in the
contacts either through phone numbers or an central listing fleet.
inquiry form. The inquiries and contacts informa-

Y
tion are the key to increase your customer base. You need ou can manage rates and locations offered while
to make sure that you will receive all inquiries without getting over time a mailing list of clients and inter-
failure or risk of interception by a third party company. A ested persons who contacted your company about
well structured inquiry system will send a notification the yacht. It will allow you to build marketing campaigns
to the reservation agents and save all inquiries in the and send newsletters with added knowledge of your
46

marketing services for luxury yachts,
you must always take into account
the singular needs of each client and
ultimately assess the level of services
they want to find when selecting
your company for their yacht reserva-
tion.

P
roviding a highly responsive
and customized service will
set your company above the
competition.

The strategy

“ development portion of
a social media campaign
is crucial for the success

C
customers requirements. Building a lients chartering luxury yachts
of a company. You must
direct relationship with past clients are used to a high level of per-
by offering an online feedback form sonal service and will be more ask and answer the
after the charter period will increase tempted to go with a more personal appropriate and relevant
the level of understanding questions to develop the
and needs requested by your
clients. Furthermore, a dedi-
right campaign: What
cated website with a reserva- social sites are your
tion system for a luxury yacht target market currently
will alllow you to improve
using? How much time is

the “differentation factor”.
While most central agency needed to consistently
listings will provide a single interact with your social
page of information about a community?
yacht with a few pictures, a
dedicated site will allow you
to include videos and image
galleries of the yacht.

Y
ou will be as well able to pres- approach and contacts rather than
ent the crew in a more interac- searching through a full list of yachts
tive way. in order to compare all features or
amenities. When providing charter
47

SOLUTIONS

Yacht
Brokerage
Solution
360 architecture to reach
your clients everywhere
The mobile access is
T
he Yacht Brokerage Solu- tegrated with 15 social networks

“ becoming more and
more the first mode of
tions for joomla was de-
signed to answer the needs
of yacht brokerage or dealership com-
through APIs and generates high
quality yacht PDF brochures and
monthly magazines.

access to information panies. It provides extensive features
and content. We could not found in the competition. We took great care of integrating our
solutions with more than 15 social
not ignore this fact The Yacht Brokerage solution includes networks APIs in order to automati-
in the roadmap and lead request management to store all cally distribute the listings informa-
development strategy of yacht requests. As well different re- tion to your social networks accounts
quest forms for financing, insurance, without extra work on your side. Now-
our solutions.”
storage, transport, survey store all re- adays, publishing yacht listings on
quests in tables accesssible through your web site is not enough to reach
maintenance screens in the adminis- potential buyers.
tration panel. A good marketing strategy is to reach
propects where they are most likely
The Yacht Brokerage solution is in- to be.
48

Yacht Marketing Solutions Magazine

Yacht Marketing Solutions Magazine

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Ähnlich wie Yacht Marketing Solutions Magazine

Ähnlich wie Yacht Marketing Solutions Magazine (20)

Mehr von Sunseeker YachtClub

Mehr von Sunseeker YachtClub (10)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Yacht Marketing Solutions Magazine