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at WORK

WHY HAPPINESS?
SUNNY GROSSO
CULTURE AND BRAND BOSS

Carlos Piera
Global Happiness Navigator
TAKE A MOMENT TO THINK…

WHAT ARE
YOUR GOALS
IN LIFE
WHAT ARE YOUR GOALS IN LIFE?
OUR BRAINS ARE
HARDWIRED TO SEEK
HAPPINESS.
YET WE‟RE SUPERBAD
AT PREDICTING
WHAT CAN SUSTAIN IT.

WHEN I GET ______ I WILL BE HAPPY
LOTTERY WINNERS
TERMINALLY INJURED OR DISABLED
$2B COMPANY
8 MILLION CUSTOMERS
FORTUNE‟S BEST PLACE TO WORK
CUSTOMER SERVICE #1 PRIORITY

FREE SHIPPING, 365 DAY RETURNS, 800# EVERY PAGE
CULTURE

#1 PRIORITY
HOW IS CULTURE
#1 PRIORITY?
HIRE, MEASURE, FIRE
5 WEEKS OF TRAINING
$4000 TO QUIT
CULTURE BOOK
HAPPY
EMPLOYEES
=
HAPPY
CUSTOMERS
=
SUCCESSFUL
COMPANY
ZAPPOS GROWTH
USING HAPPINESS AS A BUSINESS MODEL

NOV „09 AMAZON ACQUIRES ZAPPOS
$1.2 BILLION
DH STORY

$1,2B
$265M

OH

@#$%
Culture Book

2010

DH Book
DH STORY
PURPOSE:
Help Companies Achieve
Profits, Passion & Purpose

DH Movement
2011

$1,2B
DH@Work

$265M

YOU!

OH

@#$%
Culture Book

2010

DH Book

DH Bus
PURPOSE:
HELP COMPANIES ACHIEVE

PROFITS, PASSION AND PURPOSE

WITH COACHING
CONSULTING
METRICS & TOOLS

THROUGH
SCIENCE OF HAPPINESS &
PRINCIPLES FROM BOOK
THAT‟S GREAT, BUT
IT‟LL NEVER WORK
FOR MY COMPANY
72% UNHAPPY AT WORK

* Deloitte Shift Index 2010
Gallop 20XX

Gallup 2011

$350B
IN
LOSSES
:(
Gallop 20XX

Gallup 2011

WHAT
IS IT
COSTING
YOU?
WE NEED NEW THINKING
BUT,
HAPPINESS…
AT WORK
THE CASE FOR HAPPINESS

HUMAN SENSE
WHEN I GET _____ , I WILL BE HAPPY
FAST FORWARD:
TOP 5 REGRETS IN LIFE
1.

I WISH I HAD THE COURAGE TO LIVE A LIFE TRUE TO MYSELF,
NOT THE LIFE OTHERS EXPECTED OF ME

2.

I WISH I HADN‟T WORKED SO HARD

3.

I WISH I‟D HAD THE COURAGE TO EXPRESS MY FEELINGS

4.

I WISH I HAD STAYED IN TOUCH WITH MY FRIENDS

5.

I WISH I HAD LET MYSELF BE HAPPIER

* Bronnie Ware, Palliative Care Nurse caring for patients in last 12 weeks of life
HAPPINESS IS PREDETERMINED

…BUT ONLY 10%

*Seawn Achor, The Happiness Advantage
THE CASE FOR HAPPINESS

SCIENTIFIC SENSE
90% OF HAPPINESS IS
HOW OUR BRAINS
PROCESS THE WORLD

OUR BRAINS CAN BE
REWIRED FOR
HAPPINESS.

CHANGE YOUR MINDSET, CHANGE YOUR WORLD
THE CASE FOR HAPPINESS

SCIENTIFIC SENSE
HAPPINESS FRAMEWORK #2
MASLOW‟S HIEARCHY
HAPPINESS FRAMEWORK #3
3 TYPES OF HAPPINESS
HAPPINESS FRAMEWORK #3
3 TYPES OF HAPPINESS
HAPPINESS FRAMEWORK #3
3 TYPES OF HAPPINESS
HAPPINESS FRAMEWORK #3
3 TYPES OF HAPPINESS
THE CASE FOR HAPPINESS

$ BUSINESS SENSE
THE PARALLELS OF A GREAT BUSINESS AND HAPPINESS

BUSINESS

LIFE
THE CASE FOR HAPPINESS

$ BUSINESS SENSE
HAPPY
EMPLOYEES
=
HAPPY
CUSTOMERS
=
SUCCESSFUL
COMPANY
THE CASE FOR HAPPINESS

$ BUSINESS SENSE
ZAPPOS
THE CASE FOR HAPPINESS

$ BUSINESS SENSE
BEST WORKPLACES vs S&P 500
THE CASE FOR HAPPINESS

$ BUSINESS SENSE
WHAT SEPARATES THE BEST?
FOCUS ON CULTURE & EMPLOYEE WELL BEING

ATTRACT & RETAIN BEST

MORE PRODUCTIVE
BETTER PRODUCT, SERVICE, SALES
BUILD LEADERS, LEGACY
THE CASE FOR HAPPINESS

SCIENTIFIC SENSE

1998
THE CASE FOR HAPPINESS

SCIENTIFIC SENSE

HAPPINESS IS A SERIOUS BUSINESS

A POSITIVE INTERACTION AT WORK HAS AN EFFECT
5X MORE PRODUCTIVE THAN A NEGATIVE ONE
THE CASE FOR HAPPINESS

SCIENTIFIC SENSE
HAPPINESS FRAMEWORK #1
THE CASE FOR HAPPINESS

SCIENTIFIC SENSE
THE CASE FOR HAPPINESS

$ BUSINESS SENSE
COULD THAT WORK
FOR MY COMPANY?
COULD THAT WORK
FOR MY COMPANY?
3 MAIN INGREDIENTS TO

HAPPINESS AS A BUSINESS MODEL
3 MAIN INGREDIENTS TO

HAPPINESS AS A BUSINESS MODEL

1. CULTURE
BASED ON CORE VALUES

VALUES DEFINE CULTURE
GUIDE BEHAVIORS FOR ALL
EVERYONE‟S BUSINESS
3 MAIN INGREDIENTS TO

HAPPINESS AS A BUSINESS MODEL
CULTURE = VALUES + BEHAVIORS + PURPOSE
PRACTICED OVER TIME
CORE VALUES = DEFINE CULTURE

ZAPPOS 10 CORE VALUES
1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and a Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships With Communication
7. Build a Positive Team and Family Spirit
8. Do More with Less
9. Be Passionate and Determined
10. Be Humble
CORE VALUES = EVERYBODY‟S BUSINESS

ZAPPOS 10 CORE VALUES
1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and a Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships With Communication
7. Build a Positive Team and Family Spirit
8. Do More with Less
9. Be Passionate and Determined
10. Be Humble
WARNING!

47
3 MAIN INGREDIENTS TO

HAPPINESS AS A BUSINESS MODEL

2. SCIENCE

OF HAPPINESS
SENSE OF PROGRESS

SENSE OF CONTROL
CONNECTEDNESS
SENSE OF PROGRESS

LIFE COACH
ZU CLASSES & RAISES
SENSE OF CONTROL

BUILDS AUTONOMY

OWNERSHIP & CONNECTION TO TASK
IE CLT EMPOWERED TO WOW
CONNECTEDNESS
HAPPINESS DOESN‟T COME PRIMARILY FROM
WITHIN BUT RATHER FROM BETWEEN
- BUDDHA

ENGAGEMENT
COMMUNICATION
TEAMWORK
(LIVE LONGER!)
CONNECTEDNESS

ENERGY

ENGAGEMENT

EXPLORATION

HOW TEAM MEMEBERS CONTRIBUTE

HOW TEAM MEMEBERS COMMUNICATE

HOW TEAMS COLLABORAGE

New Science of Building Great Teams, Alex “Sandi” Pentland; Harvard Business Review; April 2012
CONNECTEDNESS
EXPECTATIONS
EMOTIONS
EXPERIENCE

STORIES
CULTURE

PERSONAL
EMOTIONAL
CONNECTION
3 MAIN INGREDIENTS TO

HAPPINESS AS A BUSINESS MODEL

3. HIGHER

PURPOSE
GIVES MEANING TO WORK
INSPIRATION TO EMPLOYEES & CUSTOMERS

COMPASS FOR DECISION MAKING
HIGHER PURPOSE

„THE MEANING OF LIFE IS TO FIND YOUR GIFT &
THE PURPOSE OF LIFE IS TO GIVE IT”
- Pablo Picasso
HIGHER PURPOSE = HUMAN VALUES
TOP 5 HIGHER PURPOSE THEMES OF SUCCESSFUL COMPANIES

ELICITING JOY

SENSE OF HAPPINESS, WONDER

ENHANCING CONNECTION

MEANINGFUL WAY

INSPIRING EXPLORATION NEW HORIZONS & EXPERIENCES
EVOKING PRIDE INCREASED CONFIDENCE, VITALITY
IMPACTING SOCIETY BROADLY
HIGHER PURPOSE = HIGHER PROFIT
WORLD‟S 50 FASTEST GROWING BRANDS
THOSE WITH A HIGHER PURPOSE OUTPERFORMED S&P BY 400%
HIGHER PURPOSE
INSPIRE & IMPLEMEMT SOLUTIONS TO THE ENVIRONMENTAL CRISIS

VOLUNTEER 2MO YR WITH PAY
HIGHER PURPOSE
VALUES AND PURPOSE DRIVEN COMPANIES

COSTCO

TOYOTA

CONTAINER STORE

TRADER JOE‟S

GOOGLE

NEW BALANCE
STARBUCKS

JET BLUE

JOHNSON & JOHNSON AMAZON
BMW
HONDA
LL BEAN

CATEPILLAR

METHOD

EBAY

PATAGONIA

IDEO

REI

IKEA

SOUTHWEST

WHOLE FOODS

TOM‟S

ZAPPOS
IS HAPPINESS AT WORK
NICE TO HAVE
OR MUST HAVE?
NICE TO HAVE
“HAPPINESS IS THE
SINGLE GREATEST
COMPETITIVE
ADVANTAGE IN THE
MODERN
ECONOMY”
- SHAWN ACHOR
NICE TO HAVE?

“…WIN IN A WORLD OF
RELENTLESS CHANGE,
FERICIOUS
COMPETITION, AND
UNSTOPPABLE
INNOVATION “
- GARY HAMEL
NICE TO HAVE?
TOP DOWN IS DEAD

MASS PRODUCTION MODEL OF 1950‟s
HEIARCHICAL TOP DOWN
YOU‟RE LUCKY TO HAVE A JOB
MUST HAVE
TRANSPARENCY IS A TSUNAMI
MUST HAVE
ENGAGEMENT?
SO HOW DO YOU USE
HAPPINESS AS A

BUSINESS MODEL?
“GET THE CULTURE RIGHT
THEN EVERYTHING ELSE
WILL FALL INTO
PLACE”

• RIGHT EMPLOYEES, BAD EGGS WEED OUT
• COMITTED WORKFORCE, PERFORMS
• DOING THE RIGHT THING, LONG TERM SUCCESS
• COMPETITIVE EDGE IN PERFORMANCE, PROFITS
(SO)
WHAT DOES YOUR CULTURE
LOOK LIKE?
(HINT, NOT THIS)
GET CURIOUS
• ASK
• MEASURE

• DEFINE

CULTURE PITFALLS
• COMMITMENT
• WALK THE TALK
• SHORT TERM THINKING
BIG TIP
FOCUS ON MANAGERS

MANAGERS AMPLIFY CULTURE
PEOPLE JOIN COMPANIES, LEAVE MANAGERS
SO…

CAN YOU
QUANTIFY THAT?
HAPPINESS AT WORK SURVEY

DELIVERINGHAPPINESSATWORK.COM
at WORK
YOUR FRIENDS ON THE JOURNEY TO HAPPINESS
SUNNY@DELIVERINGHAPPINESS.COM

JOIN THE MOVEMENT!
DELIVERINGHAPPINESS.COM

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