1. PRSENTATION ON ASIAN PAINTS TEAM RASHTRAKUTA’S MENTOR PRESENTATION BY PRAYAG.G MANJUNATH

3. CONTENTS Company Profile Company History Key Person Vision Statement HR Strategies Marketing Strategies SWOT Analysis Financial statement Corporate social Responsibility Future Plans. Awards

4. COMPANY PROFILE Company Name: Asian Paints. Type: Public Ltd. Industry: Paint. Founded: 1942 Head Quarter: Mumbai, India. Key people: Mr. P.M.Murti CEO & MD. Workforce: 4700 Website: www.asianpaints.com

5. Company History 1st February, 1942 Champaklal H. Choksi, Chimanlal N. Choksi, Suryakant C. Dani and Arvind R. Vakil get together to manufacture paint in a garage on Foras Road, Bombay. They name their company 'The Asian Oil & Paint Company. 1945 Asian Paints touches a turnover of Rs. 3,50,000, with an innovative marketing strategy "to reach consumers in the outmost corners of the country with small packs."

6. 1954 Paints mascot, Gattu, the mischievous kid, was born.Asian 1957 - 66 The family-owned company makes the shift to a professionally managed organization. Asian Paints embark on an ambitious mass marketing campaign, pertaining with thousands of dealers in small towns all over India.

7. Contd… 1967 Asian Paints emerges as India's leading paint company ahead of any international competition. 1973 AP becomes public ltd company 2002 AP was a market leader of Indian Decorative Paints with market share of 44%

8. Asian paints today Asian Paints becomes the 10th largest decorative paint company in the world Asian Paints is more than twice the size of its nearest competitor. It is one of the most admired companies in India Present in 22 countries with 27 manufacturing locations. Asian Paints aims to become the 5th largest decorative paint company in the world.

9. Founders of company P M Murty CEO &MD Mr. Ashwin ChoksiNon-Executive Chairman Mr. Ashwin DaniNon-Executive Vice Chairman NS (Subba) lyre General manager Human resource SudiptoMandal Senior HR Manager SalilChinghore Works Manager Jagannt.B. Production Manager NilayVerma Marketing Manager Abjit Bhattacharya Training Manager Ms. Tarjani VakilChairperson of Audit Committe

10. Vision “Asian Paints aims to become one of the top five Decorative coatings companies world-wide by leveraging its expertise in the higher growth emerging markets. Simultaneously, the company intends to build long term value in the Industrial coatings business through alliance with established global partners”.

11. Product Portfolio Segments Chemicals Paints Pathetic Anhydride Industrial Paints Decorative paints Pentaerythritol

12. Group subsidiaries Company in South pacific island. AP operates in Australia, Fiji, Tonga,Soloman Island under brand name APCO. It is a England Company. In 2002 became part of AP

13. Contd…. Egypt company which became part of AP in August 2002 US Company with 50:50 equity sharing with AP in 1997. Pittsburgh Paints and Glass Industries (PPG), USA Fiji company became a part of AP in September 2003.

14. Indian Manufacturing Plants Asian PlantsBhandup (Maharashtra) in India Asian PlantsKasna (Uttar Pradesh) in India Asian PlantsSriperumbudur in India Asian Plants(Rohtak, Haryana)

15. Overseas Berger International PlantsBarbados Berger International PlantsBahrain Berger International PlantsJamaica Berger International PlantsSingapore Berger International PlantsTrinidad

16. HR Strategies. A talent pool of over 4700 employees employed across 23 countries bring in a unique blend of mindsets and skills. AP provide an open and interactive work culture to the employees to bring out the best. A sense of ownership and freedom to experiment at their workplace brings out creativity and innovation in every individual. Excellent training is provided to develop leaders and re-strengthen competencies from within the organization.

19. A total amount of 85 crore is spent on the ad campaign by asian paint. Their particular ad campaign ‘Mera Walla Blue” “hargharkuchkehtahai” arebeing likedby the customer.

21. SUPPLY CHAIN MANUFACTURER WHOLESELLER RETAILER CUSTOMER

22. Market Share in India ICI 11% Berger 17% Asian Paints 55% Nerolac 17%

24. Strong in inventory control.

25. The pricing strategy is oriented to middle and lower end consumers.

26. Widest product range in terms of products, shades, pack sizes.

27. Comprehensive nation wide coverage of the market.

29. Innovation in developing new product is inadequate.

30. Weakness on the technology front in industrial paints.

32. Competitors have gone in for hi-technology compare to AP.

35. Bombay Paints ltd

36. Hard Castle & waud manufacturing company ltd.

37. Jenson & Nicolson India ltd.

38. Nerolac paint ltd.

41. The TWM centre showcases live working models on water conservation and rainwater harvesting. Asian Paints provides expertise to citizens free of charge to implement rainwater harvesting and total water management solutions.

42. Contd…. Tsunami relief: Helping community in need of time A total amount of Rs. 4.7 million was generated as relief aid and handed over to the Tsunami victims. Besides India, all the units across the world also contributed to the best of their capacities towards Tsunami relief

43. Contd… In Ankleshwar - Gujarat, the plant has sustained its commitment of providing infrastructure support to this school, be it through donations of computers, tables and chairs, or through assistance in other maintenance work for the school. In addition, the Ankleshwar plant ,conducts Vaccination and Health camps. Not only students, but teachers are also briefed on hygiene aspects in such camps. Company established The Mobile Medicare Units (MMU) for the treatment of senior citizens.

44. Awards and Recognitions Awarded the "Sword of Honor" by the British Safety Council for all the paint plants in India. Forbes Global magazine, USA ranked Asian Paints amongst the 200 'Best Small Companies of the world' in 2002 and 2003 and amongst the top 200 'Under a Billion Firms' of Asia in 2005. Ranked 24th amongst the top paint companies in the world by Coatings World - Top Companies Report 2006.

46. Received the Ernst & Young "Entrepreneur of the Year - Manufacturing" award in 2003

48. THANK YOU