1. INTRODUCTION OF SUBHASH
CHANDRA
Subhash Chandra is the founder of
Zee TV, India's first private TV
channel. This onetime rice trader
from Hissar, Haryana has today
transformed into a media baron
and his other interests include
packaging, theme parks, lotteries
and cinema multiplexes.
Subhash Chandra launched Zee
Telefilms Limited in October 1992
as a content supplier for Zee TV -
India's first Hindi satellite channel. Subash Chandra was the first
in India who sought to harness the huge business potential of
satellite television channels. Before the launch of Zee TV viewers
in India were under the firm grip of Doordarshan, the state-
controlled terrestrial network. It was Subhash Chandra's vision
that helped give birth to the satellite TV industry in India and
inspired others to follow suit.
After the launch of Zee TV, he commenced Siticable operations in
1995 and also started a joint venture with News Corp. In 1995, he
launched two new channels, Zee News and Zee Cinema. In 2000,
Zee TV became the first cable company in India to launch Internet
over Cable services. In 2003, Zee TV became the first service
provider in India to launch Direct to Home (DTH) services. In a
short span of time Zee TV has become a big media and has give
tough competition to international media moghuls such as Rupert
Murdoch.
Subhash Chandra's meteoric rise in the past decade is somewhat
similar to the rise of Dhirubhai Ambani in 1980s and 1990s.
India's leading media mogul Subhash Chandra was a one-time
rice trader in Haryana and is credited with launching India's
satellite television revolution. His other business interests include

2. packaging, theme parks, lotteries and cinema multiplexes.
The founder Chairman of Essel Group of Industries having
interests in packaging, entertainment parks, satellite television,
cable TV distribution, movie production, multiplexes, education,
animation, publishing, satellite and online Lottery, Subhash
Chandra was born on 30th November 1950, in Hisar, Haryana.
He left his studies after completing his 12th. He went on to start
his own vegetable oil unit when he was only nineteen years old
and soon ventured into export of food grains. In 1981, his visit to
a packaging exhibition led him to set up Essel Packaging Limited.
It later merged with the Swiss group Propack A.G, and was
renamed as Essel Propack Limited.
He went on to set up amusement parks in India. He decided to
foray into broadcasting and was successful in leasing a
transponder on AsiaSat owned by Star TV. India's first private
satellite television channel Zee TV started off on 2nd October
1992. Soon three new channels, Zee News, Zee Cinema and
Music Asia were launched.
Zee TV has also launched regional channels in several regional
languages. Today, the Zee Network reaches out to 32 million
homes across India, besides reaching out to countries like USA,
the Caribbean islands, the Middle East, Europe, Africa, Far East,
Australia and New Zealand.
Subhash Chandra is also credited with bringing the concept of
online lottery to India through his company Playwin Infravest
Private Limited.
Biography
Subhash Chandra is a onetime rice exporter-turned media
Barron and Chairman of Essel Group that launched India's satellite
television revolution. His pioneering channel Zee TV competes
with, among others, Sony Entertainment Television and STAR
Plus. Other interests include packaging, theme parks, lotteries

3. and cinema multiplexes. He has recently started the Indian
Cricket League, a domestic Twenty20 cricket league intended as
a challenge to the Board of Control for Cricket in India, the
nation's governing body in the sport. In November 2009, he took
over management responsibility of Daily News & Analysis (DNA),
which features among the top 8 English dailies in India and is one
of fastest growing English newspapers in the country.
SOCIAL ACTIVITIES
TALEEM
Transnational Alternate Learning for Emancipation and
Empowerment thorough Multimedia TALEEM Research Foundation
was set up by Chandra as a literary, scientific and charitable
society and trust in May 1996.
GLOBAL VIPASSANA FOUNDATION
Chandra is the President of the Global Vipassana Foundation in
his capacity as a Vipassana meditator. Having completed the
Vipassana course in the 1990s, he was impelled to spread the
philosophy of mental purification through self-observation.
EKAL VIDYALAYA
Chandra is the Chairman of Ekal Vidyalaya Foundation of India, a
charitable trust that initiates, supports and runs non-formal one
teacher schools called Ekal Vidyalayas all over the country. The
movement aims to help eradicate illiteracy from rural and tribal
India by 2011.

4. The Ekal Vidyalaya Foundation is a charitable trust that initiates,
supports, and runs non-formal one-teacher schools (popularly
known as Ekal Vidyalayas) all over the country. With the
participation of numerous non-profit trusts and organizations, this
program has now become the greatest non-governmental
education movement in the country.
HISTORY OF SUBHASH CHANDRA
SUBHASH CHANDRA: INDIAN MEDIA TYCOON AND THE
FOUNDER OF ZEE TV
Media Mogul Subhash Chandra and the reason why he is a
billionaire :
Subhash Chandra is India’s media tycoon and a source of
inspiration for aspiring entrepreneurs. He is the man behind Zee
TV, one of the most popular Satellite TV networks in India.
He is a self made billionaire and According to Forbes (2009), he
has a net worth of $ 1.1 billion.
Subhash Chandra did not go to college, but always had the
entrepreneurial skills to set up profitable ventures.
Subhash Chandra has been a man with great foresight, he had
the ability to look into the future and identify new business
opportunities.

5. He did not have much knowledge about the satellite TV
business, it was his self belief, courage and determination that
made Zee a huge success.
Here is a quotation by Subhash Chandra: “Paths are made by
walking and walking down beaten paths is for beaten
men”
Subhash Chandra was born on November 30th 1950, in Hisar,
Haryana. He dropped out of school in class 12. At just age 19,
he started a vegetable oil unit and after some time he began
exporting food grains.
Subhash Chandra entered into the packaging business of in 1981,
with Essel Packaging Limited.
In 1988, he set up the amusement park known as Essel world.
Water Kingdom came up in 1998 which was designed by Architect
Jean Michel Rouls from France.
He was sure of the fact that , in the times to come , the
satellite television industry in India will witness tremendous
growth and that is why he decided to start Zee in 1992.
Subhash Chandra’s rebel cricket league, Indian Cricket League
(ICL) was started in 2007.ICL signed up at lot of international
cricketers including Brain Lara, Marvan Atapattu, Inzamam ul Haq
and Chris Cairns.ICL is a private cricket league of India and runs
parallel to the League by the BCCI. It follows the 20twenty format.
Subhash Chandra has also been recognized for his role as a
philanthropist. He has set up several organizations for social
causes, including TALEEM OR Transnational Alternate Learning for
Emancipation and Empowerment through Multimedia. TALEEM is
involved in various educational and research activities.

7. CHARACTERISTICS OF SUBHASH
CHANDRA
1.MENTAL ABILITY
An entrepreneur must be reasonably intelligent and should
have creative thinking and be able to analyze various
problem and solutions.
Subhash Chandra did not go to college, but always had the
entrepreneurial skills to set up profitable ventures. His
intelligencer and creativity is marbles. The way he handle all
his organization is fantastic.
2.CREATIVITY
Creativity is the ability to bring something new into
existence. A person may conceive of something new and
envision how it will be useful but not necessarily take the
necessary action to make it to reality.
Subhash Chandra has lot of creativity. Subhash Chandra is a
onetime rice exporter-turned media Barron and Chairman of
Essel Group that launched India's satellite television
revolution, and then divert to business of mass media. He
also start the print media as name of “Diligent Media
Corporation ltd” as a brand “Daily News Analysis” (DNA).
Every time he starts new business and become a successful.
3.HUMAN RELATION

8. An entrepreneur must maintain good relations with his
customers. He must also maintain good relations with his
employees if he is to motivate them to perform their job at a
high level of efficiency. In order to maintain good human
relation, he should have emotional stability, Personal
relations, Tactfulness and Consideration.
Subhash Chandra given more importance to his customer &
his employees. They provide better training facility for his
employee and excited offers for his customers. Recently his
company DNA arranges Cricket session for its employees.
4.PERFORMANCE ORIENTED
He is a man who always measures performance against
value. According to Subhash Chandra peoples performance
in the knowledge industry is as valuable as gold. Thus by
introducing ESOP’s he motivated his employees to work
smart and hard.
5.SOCIAL BEING
He believes in putting the public good ahead of private good
in every decision he makes. This differentiates the
developed world from the developing world. His company
practices its Social responsibility very well. Rehabilitation
drive, literacy program, donations etc are few ways in which
he works for the society.

9. How Subhash Chandra become an entrepreneur?
Subhash Chandra goyal become an entrepreneur by pull
strategy, since he pull himself from a small entrepreneur to a
successful entrepreneur. By using various strategies he becomes
a hero in market.

10. TYPES OF SKILLS THAT SUBHASH
CHANDRA HAS!
1.TECHNICAL SKILL
Subhash Chandra’s technical skill is outstanding due to
following …
a. His management style
b. His Network building style
c. His ability to analyze
d. His interpersonal relationship
2.BUSINESS & MANAGEMENT BECAUSE OF…
a. His planning and Goal setting ability
b. His Decision making ability
c. His financing ability
d. His Marketing ability
e. His venture launching ability
f. His managing ability
3.PERSONAL ENTREPRENEURIAL SKILL BECAUSE
OF…
a. Discipline
b. Risk taking ability

11. c. Innovation strategy
d. Change oriented
e. Visionary leader
f. Managing Change

12. CLASSIFICATION OF ENTREPRENEURS
1.According To The Type Of Business:
BUSINESS ENTREPRENEURS:
These are individuals who conceive an idea for a new product or
service than create a business to turn the ideas into reality. They
almost tap both the production and marketing resources to
develop a new business opportunity. They may set up a large size
or a small size business.
Subhash Chandra have all this quality so they comes in this
category
2.According to the use of technology :
PROFESSIONAL ENTREPRENEURS:
A professional entrepreneur is a person who establishes a
business and sells out the running business and starts another
venture with the same proceeds. He is not interested in managing
or operating only one business once it is established. He always
conceives new ideas to develop alternative projects.
Subhash Chandra is a onetime rice exporter-turned media Barron
and Chairman of Essel Group that launched India's satellite
television revolution, and then divert to business of mass media.
Then he start the print media as name of “Diligent Media
Corporation ltd” as a brand “Daily News Analysis” (DNA). Every
time he starts new business and become a successful.
3.According to motivation:
SPONTANEOUS ENTREPRENEURS:

13. These entrepreneurs are naturally talented. They are person with
initiative, boldness and confidence in their ability that motivates
them to undertake entrepreneurial activity. They have a strong
conviction and confidence in their inborn ability.
Subhash Chandra did not go to college, but always had the
entrepreneurial skills to set up profitable ventures. Subhash
Chandra has been a man with great foresight, he had the ability
to look into the future and identify new business opportunities. He
did not have much knowledge about the satellite TV business, it
was his self belief, courage and determination that made Zee a
huge success.
Here is a quotation by Subhash Chandra: “Paths are made by
walking and walking down beaten paths is for beaten
men”.
4.According to growth
SUPER-GROWTH ENTREPRENEURS:
Super-Growth entrepreneurs show enormous growth performance
in their venture.
Subhash Chandra is India’s media tycoon and a source of
inspiration for aspiring entrepreneurs. He is the man behind Zee
TV, one of the most popular Satellite TV networks in India.
He is a self made billionaire and According to Forbes (2009), he
has a net worth of $ 1.1 billion.
5.According to Stages of development
CLASSICAL ENTREPRENEURS:
A classical entrepreneur is a stereotype entrepreneur whose aim
is to maximize his economic returns at a level consistent with the
survival of the firm with or without growth element. He is only

14. concerned with the customers and marketing needs through the
development of self-supporting ventures.
Subhash Chandra is also credited with bringing the concept of
online lottery to India through his company Playwin Infravest
Private Limited.