By Sundas Bostan

2. For the promotional poster we incorporated an
object of significance from our music video.
We used a teddy bear which was given to the
artist to symbolise the most predominant
theme within our video which is the power of
love. We therefore decided to have a simple
image of this teddy on a desk. On the
promotional poster we used the Sin city effect,
this effect caused the whole of the poster to
appear black and white apart from the teddy,
we felt this was effective as it would not only
cause the teddy to stand out but emphasise
the power of love the protagonist has for her
boyfriend, it also suggests that her boyfriend
is what brings colour in to her life and without
him her life is colourless. The font we used for
the promotional poster was the same as the
font we used for the cover of our CD; we did
this because it meant that we were able to
create brand identity which therefore made
our cover easily identifiable in stores. We also
placed the actual CD cover on the poster; we
felt this would allow buyers to easily identify
our cover when going out to buy it.

3. Step 1
We chose the main image for the promotional poster and opened it onto Adobe Photoshop. I then used the
“Pen Tool” to select the teddy bear and then inversed the image so that the background was now selected,
and then desaturated the image creating the Sin City effect this is where the object of significance is in
colour however the background is black and white I believe this was effective as it allowed the audience to
distinguish the past from the present.

4. Sin City Effect

5. Step 2
Here I added the website
and album name which
is the same font used in
the album digipak to
illustrate a strong liaison
between both ancillary
tasks and shows
continuity within our
work .

6. Step 3
I searched for an image of a flower/plant
which was growing so I could use it to
demonstrate growth in the artist
relationship with her boyfriend . However
I wanted to manipulate the image so it
also portrays the death of the relationship
between the artist and her mother . I then
opened the image on Adobe Photoshop
and removed the background with the
“Magic Eraser Tool” and filled the flower
white , to show the death of a relationship
but did not want to edit the image to
much , our focus group said that this was
effective as they could still identify that it
was a flower .

7. Step 4
I have now layered the flower design underneath the album name , and change the album name to the
colour black ( previously it was white ) because it stood out against the background better. Later I filled in the
eyes of the teddy bear because the dots in the teddy bears eyes made the image look slightly unprofessional
also our focus group suggested that the image would look better without it . I did this by colouring the eyes
black with the “Brush Tool”.

8. Step 5
Before
After
Changed the colour of the flower with the “Hue/Saturation” Tool , I have also
added the release date and wrote “Featuring the No.1 Hit Sensation”.

9. Step 6
Here I have chose to use the “Dark Strokes
Effect” to add character to the image since by
using this effect it adds shadows to help
develop the absence of colour and the loss of
hope atmosphere . I also added a heart in the
corner of the poster because I was going to use
it to frame the page numbers , I took this image
from the internet because when I drew one and
scanned the image in , the pencil lines did not
appear as sharp as the image from the internet
.

10. Step 7
I added the artist name which is sort of like a logo
because it is used throughout both ancillary tasks .
I also added the front cover of the album so the
audience are enticed and excited because the
front cover is quite eye catching also the audience
can become familiar with the cover so it is easier
to identify when searching for it in stores . Later I
used the “Curves Tool” to adjust the lighting so
their was not too much difference in lighting on the
left and right side of the image.

11. I have added a
Step 8 frame on the album
cover to highlight the
image making it
stand out , I did this
using the rectangle
auto shapes and
framed the Album
Here I have added quotes and cover.
wrote pre order on iTunes this
shows different ways to get the
album – accessibility gives the
consumer more variety and
there are in control to choose
which way of buying the album
best suits them , also I have
changed “out now on” to
“available on” because is did not
make sense. In order for it to
look professional I opened the
actual iTunes logo onto Adobe
Photoshop and removed the
background using the “Magic
Eraser tool” and overlapped the
logo onto the poster and added
the release date in the same
font and colour as the logo.

12. Step 9
When looking at other magazine promotional posters I noticed that next to the company quotes they
have star ratings next to them , therefore we decided to incorporate this into our magazine
promotional poster . To do this I opened a blank star which I took from the internet , and fill it in black
with the “paint bucket tool” and layered it onto of the poster and placed it above the quotes . However
I needed more then one star therefore I kept duplicating the image allowing me to create many stars.
I gave two of the quotes a 5 star rating but one was a 4.5 star rating and therefore cropped half a star
and added it on to represent 0.5

13. Step 10
Since it was a magazine promotional poster we needed our poster to resemble
one which would be seen in a magazine and therefore added a magazine
company name near the bottom by the page numbers , also I have deleted the
heart shape which I placed earlier because although it was elegant and
appealing to looked more suited solely to the RnB genre and therefore some
of our audience may like it but others may not . This time I used a magazine
company “Billboard” since it caters for all different tastes in music, and
therefore would bring the poster to a bigger audience allowing people who like
other genres such as “Hip-Hop” to be enticed as well . Therefore I opened an
image of the logo and removed the background and placed it on top of the
poster however due to the logo being black it did not stand out and could not
be seen since the bottom of the poster was also black therefore I changed the
colour of the logo to white and wrote “Limited Edition Issue” therefore this will
intrigue the audience and make it seem as a “Must have album” because the
poster is mentioned in an exclusive one time only magazine .

14. * FINAL POSTER *