Sundance Marketing is a preferred choice for successful Public Relations Campaigns in Rochester NY. It helps enhance a company’s image and reputation effectively.

1. The Role of Public Relations in an
Organization
By sundance-marketing.com

2. What is Public Relations?
Public relations are concerned with reputation, image
and communication of public and organization. The
enhancement of reputation of an organization is a main
goal of Public Relation Department. The employees of
Public Relations are known as PR. They represent the
company in outside world at its best.
Public and media play an integral role in the
development of business. Public is the ultimate buyer of
our products and media is responsible for selling of
these products. PR helps any organization to attain its
full prospective. They provide feedback of public to
company.

3. Role of PR in an Organization
The role of PR in an organization is immense and wider
scope, which includes:
Prepare feedback from public and decide the areas of
improvement in organization
Create rapport and goodwill of organization in the key
market and public.
Image and reputation of company in different magazines
and articles in media and its publications.
Evaluate and monitor media tools for public views and
comments regarding company and its reputation.
PR is also a part of marketing communication, which
involves in advertising, direct sales and promotions.

4. Functions Associated with PR
Several functions are associated with PR in an
organization. The main functions are:
Community relationship
Crisis communication
Financial relations
Employee's relations
Government and political relations

5. Role Of Community Relations
Community relations refer to those activities which
bridge the gap between company and community. The
main goal is to improve image and reputation of
organization in any community.

6. Financial Relations
Financial relations provide information to the investors
and stakeholders. It communicates with all types of
groups and individuals for accurate operation of
business. These activities enhance goodwill and image
of organization.

7. Employee Relations
Employee relations are the way to interact with
customers in several ways. The employee's reputation is
the key player in company's reputation.

8. Government and political relations
Government relations define influence for policymaking
and different legislation for the betterment of
organization.

9. Conclusion
PR is the basic of firm relationship between public and
organization. The strong bonding of the companies and
customers is the key goal of Public Relations.

10. Why Choose Us?
Since 2000, we’ve been one of the best leading social
media marketing companies in the area
We have an experienced team who will help you
achieve your goals
We’ve received many awards, some including: The
2013 Communicator Award and The 2013 Bronze Telly
Award
We will help develop and execute a plan for building
your online community.

11. Contact Us
ADDRESS:
Sundance Marketing 430
Sundance Trail Webster, NY 14580
585.670.0347
lsagona@sundance-marketing.com
www.sundance-marketing.com