About Synesthesia - http://www.tubechop.com/watch/1547026 TED Talk by Dr. V S Ramachandran

1. Sound In
Motion Inc.
1Us Radio Application for
Smartphones/Sony
PlayStation 4/Microsoft
Xbox One
Creating a platform for
artists and fans to hear and
be heard.

2. Background Of The Idea
 People do not know what kind of music they like to
hear. They only hear what they know.
 Unknown bands - popularity spreads through word
of mouth which is unstructured at this point of time.
 Platform to blend the known and unknown and
expose users to the kind of music they like
irrespective of the musician.
Sound In Motion Inc.

3. The Idea
 Popularize lesser known bands / artists - create a
platform to promote these musicians who,
otherwise rely on word of mouth for publicity.
 Create a fusion of streaming music, blogs, twitter to
bring to the audience music they've never heard
before.
 People like to listen to music when they're on the
move - stream the music to them.
 Fresh tracks will induce an element of surprise.
Sound In Motion Inc.

4. How Do We Want To Do It
 Android app to begin with.
 Music mapping (Search engine for music you don’t
know about) will be integrated to find out about
unknown music.
 Fusion of music, blog, twitter and fluidic interface.
 Consumers like real-time applications that engage the
human mind into an activity that tends to simulate their
creativity.
 This concept is inspired by the neurological condition in
which stimulation of one neurological pathway leads to
involuntary experiences in the second cognitive
pathway – Synesthesia.
 Scale out to Xbox One, PlayStation 4 at a later stage.
Sound In Motion Inc.

5. What Does It Involve
Base
Build platform base:
> Internet marketing,
> Visibility,
> Blogs,
> Twitter
Platform
Develop an android
app - end-point
delivery
Infrastructure
Setup broadcast
infrastructure for
streaming
Sound In Motion Inc.

6. Our Analysis
 According to Neilson, 32% of the whole world
streams music today out of which many don’t know
what they want to listen to.
 There aren’t many platforms that provide the users
the function to connect to artists, find out about
unknown forms of music, provide a unique interface
and promote music unconditionally.
(continued)
Sound In Motion Inc.

7. There will be a
massive appetite
for entertainment
applications in
the next few
years!
In a 2012 survey by
Nielson Data, the
percentage of
people streaming
music w.r.t their
ages:
16 – 24 years - 32%
35 – 54 years - 33%
55 – 64 years - 23%
There are 1 billion
Smartphone Users
in the world
32% of the whole
world streams
music today.
Worldwide Music
Industry Revenues:
2006 ($60.7 B),
2007 ($61.5 B),
2008 ($62.6 B),
2009 ($65.0 B),
2010 ($66.4 B),
2011 ($67.6 B)
Sound In Motion Inc.

8. How it will work
Tweet artist
name/track played,
at regular intervals of
time
Attached with
Shortened link to
particular artist’s
blog/fan-
page/website
Generate traffic by
inviting bloggers/artists
to post on relevant
software's/instruments
Relevant advertising
depending on the
content of the blogs
Columns showcasing
upcoming technologies
Chat room w.r.t
genre’s
Sound In Motion Inc.

9. 1Us
Radio
Blogs
Twitter
Chat
Rooms
Music
Listener
/ Artists
Business Model
Sound In Motion Inc.

10. Glimpses Of Reactions To Our
Idea
 Prior communication with a few independent
artists and bloggers with regard to this kind of
platform bought out the following response.
Sound In Motion Inc.

11. Sound In Motion Inc.

14. July 5th – 16th
Sound In Motion Inc.

15. Questions You Would Like To Ask?
Q – What is this concept called Synesthesia?
A – Some musicians and composers have a form of synesthesia
that allows them to hear music as colors. (Jump to 17:50 of
http://www.ted.com/talks/vilayanur_ramachandran_on_you
r_mind.html for the talk on Synesthesia)
Some famous people with Synesthesia: Mozart, Jimi Hendrix,
Stevie Wonder, John Mayer, Marilyn Monroe to name a few.
Q – How will you drive awareness of the app?
A – We believe that apps get discovered virally more than
anything else. We believe this application can be a
breakthrough in it’s own right.
Sound In Motion Inc.

16. Q – What are Fractals?
A - It is a mathematical set that has a fractal dimension [ratio
providing a statistical index of complexity comparing how
detail in a pattern (strictly speaking, a fractal pattern)
changes with the scale at which it is measured] that usually
exceeds its topological dimension and may fall between the
integers.
Fractal patterns have been modeled extensively, albeit
within a range of scales rather than infinitely, owing to the
practical limits of physical time and space. Models may
simulate theoretical fractals or natural phenomena with
fractal features. The outputs of the modeling process may be
highly artistic renderings, outputs for investigation, or
benchmarks for fractal analysis.
Sound In Motion Inc.

17. Thank You
Sumukh Rao
sumukh23@gmail.com
LinkedIn/SumukhRao
@TheSumukhRao
Vignesh Sunkara
araknuz@hotmail.com
@AraknusV
Sound In Motion Inc.