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This	
  document	
  is	
  confiden/al	
  and	
  is	
  intended	
  solely	
  for	
  use	
  by	
  its	
  original	
  
recipient	
  for	
  informa/onal	
  purposes.	
  Neither	
  the	
  document	
  nor	
  any	
  of	
  
the	
  informa/on	
  contained	
  in	
  this	
  document	
  may	
  be	
  reproduced	
  or	
  
disclosed	
  to	
  other	
  persons	
  without	
  the	
  prior	
  wri;en	
  approval	
  of	
  Za;oo.	
  
	
  
Za#oo	
  Internet	
  TV	
  
	
  
Watch	
  the	
  Switch	
  
	
  
	
  
	
  
	
  
Wien,	
  3.	
  Juli	
  2014	
  
Confiden/al	
  Confiden/al	
  
TV	
  industry	
  used	
  to	
  have	
  dis4nct	
  value	
  chain.	
  
2	
  
Content	
  	
  
produc4on	
  
Content	
  
aggrega4on	
  
Content	
  
distribu4on	
  
Devices	
  
TV	
  adver4sing	
  
Cable	
  /	
  IPTV	
  
subscrip4on	
  
Adver-­‐	
  
4ser	
  
End-­‐	
  
User*	
  
*	
  Contractual	
  rela4onship.	
  
Confiden/al	
  Confiden/al	
  
Today,	
  everybody	
  is	
  directly	
  compe4ng	
  for	
  the	
  end	
  user.	
  
3	
  
Content	
  	
  
produc4on	
  
Content	
  
aggrega4on	
  
Content	
  
distribu4on	
  
Devices	
  
Adver-­‐	
  
4ser	
  
TV	
  adver4sing	
  
End-­‐	
  
User	
  
Cable	
  /	
  IPTV	
  
subscrip4on	
  
What	
  will	
  happen	
  to	
  each	
  segment?	
  Some	
  specula4ve	
  hypotheses…	
  
Confiden/al	
  Confiden/al	
  
There	
  will	
  be	
  many	
  new	
  content	
  producers.	
  
But	
  big	
  events	
  will	
  get	
  even	
  more	
  a#en4on	
  due	
  to	
  social	
  media.	
  
4	
  
USD	
  1.3M/	
  year	
   USD	
  8.5M	
  /	
  year	
  
Produc4on	
   Distrib.	
   Devices	
  Aggreg.	
  
Confiden/al	
  Confiden/al	
  
Linear	
  TV	
  usage	
  will	
  go	
  down.	
  But	
  TV	
  sta4ons	
  have	
  plenty	
  of	
  
opportuni4es	
  to	
  grow.	
  
5	
  
Produc4on	
   Distrib.	
   Devices	
  Aggreg.	
  
4.9	
   4.8	
   4.2	
  
1.5	
   2.2	
   2.9	
  
0	
  
1	
  
2	
  
3	
  
4	
  
5	
  
6	
  
7	
  
8	
  
2010	
   2015	
   2020	
  
TV	
  Consump4on	
  (h)*	
  
Linear	
  TV	
   VOD	
  
*	
  US.	
  Source:	
  Nielsen,	
  GfK,	
  Roland	
  Berger,	
  Za#oo	
  Analysis.	
  
TV	
  Market	
  
Overall 	
  Growth	
  due	
  to	
   	
  
	
   	
  new	
  devices	
  
VOD	
   	
  Growth	
  with	
  diverse	
  compe44on	
  
Linear	
  TV 	
  Challenges	
  by	
  VOD	
  and	
  inter-­‐	
  
	
   	
  mediaries,	
  also	
  new	
  opportuni4es	
  
Confiden/al	
  Confiden/al	
  
With	
  BB	
  internet,	
  users	
  have	
  free	
  choice	
  for	
  receiving	
  TV.	
  
Access	
  providers	
  will	
  partner	
  with	
  specialized	
  OTT	
  services.	
  
6	
  
Produc4on	
   Distrib.	
   Devices	
  Aggreg.	
  
OTT	
  Services	
  Bundles	
  Access	
  
Confiden/al	
  Confiden/al	
  
Variety	
  of	
  devices	
  will	
  even	
  grow.	
  But	
  only	
  few	
  pla]orms	
  will	
  survive.	
  
7	
  
Produc4on	
   Distrib.	
   Devices	
  Aggreg.	
  
Relevant	
  Pla]orms	
  /Opera4ng	
  Systems	
  Relevant	
  Devices	
  (examples)	
  
PC‘s	
  
Phones	
  
Tablets	
  
TV‘s	
  
XXX?	
  
…what	
  does	
  that	
  all	
  mean	
  for	
  users	
  and	
  adver4sers?	
  
Confiden/al	
  
Thank	
  you	
  
	
  
	
  
	
  
	
  
	
  
Nick	
  Brambring,	
  CEO	
  
nick@za;oo.com	
  

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20140703 watch the switch zattoo brambring

  • 1. This  document  is  confiden/al  and  is  intended  solely  for  use  by  its  original   recipient  for  informa/onal  purposes.  Neither  the  document  nor  any  of   the  informa/on  contained  in  this  document  may  be  reproduced  or   disclosed  to  other  persons  without  the  prior  wri;en  approval  of  Za;oo.     Za#oo  Internet  TV     Watch  the  Switch           Wien,  3.  Juli  2014  
  • 2. Confiden/al  Confiden/al   TV  industry  used  to  have  dis4nct  value  chain.   2   Content     produc4on   Content   aggrega4on   Content   distribu4on   Devices   TV  adver4sing   Cable  /  IPTV   subscrip4on   Adver-­‐   4ser   End-­‐   User*   *  Contractual  rela4onship.  
  • 3. Confiden/al  Confiden/al   Today,  everybody  is  directly  compe4ng  for  the  end  user.   3   Content     produc4on   Content   aggrega4on   Content   distribu4on   Devices   Adver-­‐   4ser   TV  adver4sing   End-­‐   User   Cable  /  IPTV   subscrip4on   What  will  happen  to  each  segment?  Some  specula4ve  hypotheses…  
  • 4. Confiden/al  Confiden/al   There  will  be  many  new  content  producers.   But  big  events  will  get  even  more  a#en4on  due  to  social  media.   4   USD  1.3M/  year   USD  8.5M  /  year   Produc4on   Distrib.   Devices  Aggreg.  
  • 5. Confiden/al  Confiden/al   Linear  TV  usage  will  go  down.  But  TV  sta4ons  have  plenty  of   opportuni4es  to  grow.   5   Produc4on   Distrib.   Devices  Aggreg.   4.9   4.8   4.2   1.5   2.2   2.9   0   1   2   3   4   5   6   7   8   2010   2015   2020   TV  Consump4on  (h)*   Linear  TV   VOD   *  US.  Source:  Nielsen,  GfK,  Roland  Berger,  Za#oo  Analysis.   TV  Market   Overall  Growth  due  to        new  devices   VOD    Growth  with  diverse  compe44on   Linear  TV  Challenges  by  VOD  and  inter-­‐      mediaries,  also  new  opportuni4es  
  • 6. Confiden/al  Confiden/al   With  BB  internet,  users  have  free  choice  for  receiving  TV.   Access  providers  will  partner  with  specialized  OTT  services.   6   Produc4on   Distrib.   Devices  Aggreg.   OTT  Services  Bundles  Access  
  • 7. Confiden/al  Confiden/al   Variety  of  devices  will  even  grow.  But  only  few  pla]orms  will  survive.   7   Produc4on   Distrib.   Devices  Aggreg.   Relevant  Pla]orms  /Opera4ng  Systems  Relevant  Devices  (examples)   PC‘s   Phones   Tablets   TV‘s   XXX?   …what  does  that  all  mean  for  users  and  adver4sers?  
  • 8. Confiden/al   Thank  you             Nick  Brambring,  CEO   nick@za;oo.com