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Country-attractiveness

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Sujen Nisha
Sujen Nisha
BusinessWirtschaft & Finanzen
1 von 10
Guide to analyze country’s attractiveness Unit One
Managerial Implications ,[object Object],[object Object],[object Object]
Attractiveness Return
Framework for individual assignment Return HYPOTHETICAL BUSINESS SCENARIO LEARNING TASK 1: COUNTRY FACTOR ANALYSIS Product Business Company Market or industry Country Country factors Benefits Risks Costs Trade off Economic         Legal         Political         Cultural         Religious         Educational        
General investment frameworks High risk High return High attractiveness Low attractiveness Low risk Low return Market and competitive opportunities Risks High Low Low High
Country attractiveness analysis ,[object Object],[object Object],[object Object]
Country attractiveness analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Framework for country market and industry attractiveness assessment MARKET - How important is the demand in this country? + Growth? + Size? + Customer quality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],COMPETITION + Intensity of rivalry + Entry barriers + Bargaining power of suppliers & customers - Is the business + Profitable short-term? + Profitable long-term? INCENTIVES + Tax + Subsidies + Infrastructures + Government contracts + Does a presence in this country increase competitiveness? COUNTRY MARKETS AND INDURTRIES OPPORTUNITIES
Country attractiveness analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Framework for country risk analysis POLITICAL RISKS OPERATIONAL RISKS COMPETITIVE RISKS ECONOMIC RISKS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],INFRASTRUCTURE - Power, telecommunication, transport - Supplier COUNTRY RISK ANALYSIS ,[object Object],[object Object],[object Object],[object Object]

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Country-attractiveness

  • 1. Guide to analyze country’s attractiveness Unit One
  • 2.
  • 4. Framework for individual assignment Return HYPOTHETICAL BUSINESS SCENARIO LEARNING TASK 1: COUNTRY FACTOR ANALYSIS Product Business Company Market or industry Country Country factors Benefits Risks Costs Trade off Economic         Legal         Political         Cultural         Religious         Educational        
  • 5. General investment frameworks High risk High return High attractiveness Low attractiveness Low risk Low return Market and competitive opportunities Risks High Low Low High
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.