This Presentation is all about Lucknow Mahotsav and Consumer Response towards Furniture Segment and Re tailors view point is also there.

2. Group Members
• Sudhir Singh Rajput
• Yatish Mittal
• Parvez Ansari
• Rohit Srivastava
• Amit Yadav
• Chandra Shekhar Chaurasia
• Vikrant Arora

3. About Mahotsava
• Lucknow Mahotsava is an important state annual festival of
Uttar Pradesh, celebrated in Lucknow, celebrations takes place
between 26th November and 6th December.
• The Mahotsava is also a great event for the food
connoisseurs.
• Lucknow Mahotsava is a celebration of the Awadh culture
The festival is organized by the state government and
continues for ten days.

4. About Mahotsava
• Colourful processions, traditional dramas, kathak dances in
the style of the famous Lucknow gharana, sarangi and sitar
recitals along with ghazals, qawalis, and thumri are the prime
attractions of this festival.
• Lucknow Mahotsava is also a shopping delight, as craftsmen
from all parts of the country gather here to enthrall the
audience with their masterpieces.

5. Entry
• Entry fee is 10/- and seasonal fee is 50/-.
Stalls
• Lucknow Mahotsava Exhibition would have 250
commercial stalls, 387 crafts stall, 60 pavilion, 45 food
stalls, 40 ice creams and beverage stalls and 70 stalls
for agricultural fair.

6. Furniture

7. Nilkamal Home Ideas
• Visited for the 1st time in Mahotsava.
• Main objective was promotion.
• Discount on only new products.
• Company’s exclusive store.
• No decided targets.
• Cold response from customers.

8. Furniture

9. Able Interior
• Visits every year.
• Starting range was Rs.50000 for sofa sets.
• No discounts.
• Free delivery.
• Customers were uninterested due to high prices.

10. Furniture Handicrafts
• From Saharanpur.
• Visits every year.
• Home made furniture's.
• Furniture’s ranging from Rs.25000-30000.
• Sofa sets, drawing table, chairs, beds, dining table, center
table.
• Margin profit of 10%.
• Transportation cost upto Rs.25000.

11. Problems
• Lack of govt. facilities.
• Lights were not properly available.
• Drinking water was not available.
• Rents are increased heavily as compared to previous year.
• Other basic amenities were not properly available.

12. Customer Response
• Have you visited last year.
9
8
7
6
5
Yes
4
3 No
2
1
0
Visited last year

13. Customer Response
• Have you find any difference from last year.
6
5
4
Yes
3
No
2 Don’t know
1
0
Difference found

14. Customer Response
• Have you bought any furniture.
8
7
6
5
4 Yes
3 No
2
1
0
Bought furniture

15. Customer Response
• Have you came just to roam or buy any furniture.
6.2
6
5.8
5.6
5.4
To Buy
5.2
5 To Roam
4.8
4.6
4.4

16. Customer Response
• Do you like the furniture’s.
10
9
8
7
6
5 Yes
4 No
3
2
1
0

17. Customer Response
• Do you find the prices of furniture appropriate.
8
7
6
5
4 Yes
3 No
2
1
0
Appropriate Prices

18. Customer Response
• Are you satisfied with the services of staff.
9
8
7
6
5
Yes
4
3 No
2
1
0
Satisfied with services

19. Customer Response
• On which component do you buy furniture.
9
8
7
6
5 Quality
4 Price
3 Both
2
1
0
Visited last year