This is the May 2010 edition of the Luckie-produced Generational News & Views newsletter. It takes a quick topical look into the lives of Baby Boomers, Gen Xers and Gen Y. For more information, please visit www.luckie.com

1. May 2010

2. May 31, 2010
VOLUME 6 ://: ISSUE 5 BEDTIME STORYTELLING FOR THE DIGITAL GRANDPARENT
BOOMERS:
SUNSET DAZE: WHERE FRISKY RETIREES GET REAL
POPULATION:
GENERATIONAL INSIGHT:

3. ELATIONS LEVERAGES BOOMERS’ FACEBOOK USAGE
P&G, NBC DIGITAL CREATE
NETWORK OF BOOMER
VERTICALS
MATURE MODELS STRUT THEIR STUFF

4. PAMPERS’ MOTHER OF ALL IPAD APPS
GENERATION X:
POPULATION:
MY GYM USES MOBILE TO FIGHT CHILDHOOD OBESITY
GENERATIONAL INSIGHT:

5. AFFLUENT GEN X/Y HIKE PRIVATE LABEL SALES
TWIN OUTFITS THAT DON’T
QUITE MATCH
NEW MAGAZINE GIVES CHILDHOOD OBESITY THE CHOPCHOP

6. BRANDS STRIVE TO REACH THE YOUTH MARKET
GENERATION Y:
POPULATION:
SCHOOL YEARBOOKS, PERSONALIZED FOR EACH STUDENT
GENERATIONAL INSIGHT:
56% of men 18-25 live with
their parents
48% of women 18-25 live
with their parents
68% regret that they hadn’t
saved up an emergency
cash fund
43% say they wish they
hadn’t amassed so much
credit card debt
Sources: Pew Center, U.S.
Census and MetLife Survey

7. PLASTIC CHIPS CARRY AN ONLINE MESSAGE
AMONG GEN Y AFFLUENTS:
CHANNEL, BMW TOP
BRANDS
MERCEDES GOES B-SCHOOL TO LEARN FROM MILLENNIALS