This is the May 2010 edition of the Luckie & Company produced Banking Trend Tracker newsletter. It is a quick topical snapshot of general trends, social media and traditional advertising in the Banking marketplace for May. For more information or back issues, visit www.luckie.com

1. May 2010

2. MAY 14, 2010 MOBILE SPENDERS CAN PUT THEIR OWN FACE ON
VOLUME 6 ://: ISSUE 5 VIRTUAL CASH
BOFA SPONSORS HISTORY
SERIES, REPLETE WITH
EXAMPLES OF ITS OWN
CONTRIBUTIONS TO THE
REPUBLIC
WEPAY HELPS GROUPS SHARE EXPENSES

3. CHASE SAPPHIRE TRAILBLAZES NEW AD UNITS WITHIN
NEW YORK TIMES IPAD APP
IN PROTEST, AMERICANS
MOVING THEIR MONEY TO
SMALLER BANKS
BANK OF AMERICA ROLLS OUT TEXTING OPTION

4. STARBUCKS CARDS CAN NOW BE MANAGED VIA FACEBOOK
WARREN BUFFETT
BECOMES CARTOON
CHARACTER TO TEACH
KIDS ABOUT MONEY
AMEX PROMO HELPS THANK ADMINS