This is the July 2009 edition of the Luckie & Company produced Banking Trend Tracker newsletter. It is a quick topical snapshot of general trends, social media and traditional advertising in the Banking marketplace for July. For more information or back issues, visit www.luckie.com

1. July 2009

2. JULY 15, 2009 BUY A HOUSE HERE, REBUILD A VILLAGE THERE
VOLUME 5 ://: ISSUE 7
UNITHRIVE CREATES NEW
COLLEGE LOAN PLATFORM
PAYPAL LAUNCHES “DO STUFF FOR MONEY” P2P SITE

3. SCRED MAKES SPLITTING GROUP EXPENSES EASY
FIFTH THIRD BANK TELLS
STUDENTS „DON‟T BE THAT
GUY‟ TEXT MESSAGING POISED TO KILL THE PERSONAL CHECK

4. BBVA COMPASS DEBUTS NEW BRAND
BOFA RESURRECTS HOME-
MORTAGE ADVERTISING
BENEFICIAL BANK DANGLES PERSONAL MANAGER

5. MEXICAN MOGUL CONSIDERS BANKING ON U.S. MARKET
WELLS AND WACHOVIA
DOUBLE UP IN NEW TV
SPOTS
BOFA COURTS SMALL BUSINESS THROUGH YAHOO