Strategic Sustainability Consulting Press Clips

SSC In The Media
We regularly contribute to newspapers, magazines, and online
publications. We've posted some of our favorites below.

Updated January 2013

Why You Should Wait to Act on
Sustainability
December 2012

Jennifer Woofter, President of SSC, wrote for
Environmental Leader. Here's what Jennifer had to say:

―Sustainability is a huge, complex, and daunting
challenge. And a growing number of companies feel a
sense of urgency to do something – anything – to show
their stakeholders that they are paying attention. But in
the rush to appear responsive, you may be missing the
boat. We recently came across the Harvard Business
Journal article, Act Fast, but Not Necessarily First. Author
Frank Partnoy makes a compelling case for more
deliberate decision-making … ‖

Click here to view this article.

www.sustainabilityconsulting.com
Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.

How Chicken of the Sea Drove
Down its Global Footprint
December 2012

Jennifer Woofter, President of SSC, was recently quoted in
a GreenBiz article on SSC client, Chicken of the Sea,
successes:

―We looked into supply chain operations, we looked at
freight for incoming ingredients, packaging and finished
product," said Jennifer Woofter with Strategic
Sustainability Consulting, who was hired to analyze the
company's carbon footprint. "It was quite comprehensive.
We looked at ocean and intermodal freight transportation,
which accounts for 80 percent of its carbon footprint.‖



Setting Targets and Encouraging
Behaviors That Work
November 2012

Jennifer Woofter, President of SSC, wrote for the Buildings
publication. Here's what Jennifer had to say:

―In my consulting practice, the biggest flaw I see in
energy management initiatives is ignoring the human
element. You can do a lot to minimize energy use from a
building or facility perspective, but at some point you are
going to have to address employee behavior in the
workplace. This is one of the most challenging aspects of
our work as sustainability practitioners. It involves
changing people’s mindsets. And honestly, as much as
we say that ―going green‖ is hindered by financial costs,
the reality is that it’s time and attention that are the real
obstacles.‖

Click here to view this article or take a look a the entire
November issue featuring Jennifer’s article on page 14.


Is the Sustainability Consulting
Market Reaching Maturity?
November 2012

Environmental Leader. Here's what Jennifer had to say:

―For the last decade, the sustainability consulting industry
has been like the Wild West — hundreds of people
jumping in and making their own rules, standards, and
best practices. They created a thousand different services,
promised all kinds of results, and made all kinds of
claims.

For the last eighteen months or so, however, things seem
to be shifting a little bit. So when I came across the Inc.
Magazine article, ―6 Signs Your Market Is Maturing‖ by
Karl Stark and Bill Stewart, I read it with an eye to my
market: the sustainability consulting industry. According
to the article, here are six signs that your market may be
maturing as well as my comments on how each apply
within sustainability consulting.‖



Chicken of the Sea Releases First-
Ever Sustainability Report
August 2012

Chicken of the Sea International released its first-ever
corporate sustainability report, the culmination of a
company-wide assessment undertaken in 2011. The
supplier underwent a yearlong, third-party assessment
led by SSC, which examined the company’s practices
throughout the organization and supply chain.

―The first step in developing a strategic sustainability plan
is to understand the leverage points in your operations
and supply chain,‖ said Strategic Sustainability
Consulting’s President Jennifer Woofter. ―By taking a
broad view of the company’s impacts – including facility
management, employee engagement, vendor and supplier
relations, and customer expectations – we were able to
help Chicken of the Sea create a robust plan to address
sustainability in all aspects of its business. Together,
we’ve developed a sustainability strategy that will put
Chicken of the Sea in a leadership position in its
industry.‖

Click here to view this article. Chicken of the Sea’s full
2011 sustainability report is available for download here.

Seven Questions to Focus
Sustainability Leadership
August 2012

Environmental Leader. Here's what Jennifer had to
say:

―Sustainability leadership is a challenging issue I’ve
seen crop up in a variety of situations recently,
including:

• Lower-level employees on a volunteer green team,
trying to steer their companies down a greener
path
• Newly appointed Chief Sustainability Officers
(CSOs) charged with the momentous task of
integrating sustainability into the C-Suite
• Sustainability consultants that have buy-in from
the client’s leadership, but are struggling to push
it down into individual departments

In many cases, the people involved are facing a
leadership crisis.‖


The Untapped Potential of a
Sustainability Story
July 2012

say:

―In last week’s article I talked about the advanced
practice of telling your sustainability story. Today I’d
like to explore that topic a little more.

Inc. Magazine recently ran an article, 11 Tips to
Write Your Own Story by Jeff Haden, on storytelling
basics from a Pixar artist, and then applied those
principles to business and life. I’d like to take it a
step further and examine how some of these
guidelines can help companies craft a more
compelling sustainability story.‖



Case Studies Enliven Sustainability
Reports
July 2012

say:

―Let’s be honest, sustainability reports can be…dry.
Simply reporting facts and figures will make even the
most stalwart reader begin to yawn. To combat reader
fatigue, it’s critical that your sustainability report tell a
story. Here are some of the stories that your report might
tell:
• A scrappy entrepreneur starts up his new company by
building sustainability into the core of business
operations.
• A company grapples with worldwide economic
uncertainty and struggles to understand what
sustainability *really* means to its decision-making
processes.
• A company commits to achieving true sustainability
based on eco-system accounting, and measures for
the first time its contextual impact on the natural
world.‖



Sustainability Reporting: A Few Tricks
Can Save You From a Lot of Heartache
July 2012

Jennifer Woofter, President of SSC, wrote for the
Toronto Sustainability Speaker Series (TSSS). Here's
what Jennifer had to say:

―It seems like over the last few months just about
everyone has put together a list about sustainability
reporting. Common sustainability reporting
mistakes, best sustainability reporting practices,
misconceptions about the Global Reporting
Initiative’s Sustainability Reporting Guidelines — the
list goes on and on. We’ve compiled the best of
those lists right here for easy reference. Enjoy!‖



Four Ways Summer Interns Can
Advance Your Corporate Sustainability
July 2012

say:

―Summer is in full swing, and that means interns are
probably wandering through your organization’s
hallways, eagerly looking for projects. Rather than
handing off yet another filing task, why not harness
that energy and enthusiasm on an assignment that
will advance your corporate sustainability agenda?

Here are four projects that you can easily assign to
summer staff. These ―intern-ready tasks‖ require no
fancy software or specialized training — just the
ability to move freely around your facility and
observe current practices.‖



Reasons Not to Publish a Sustainability
Report (At Least Not Yet)
July 2012

Jennifer Woofter, President of SSC, wrote for the SSC
blog and it was reposted by Environmental Leader in
July. Here's what Jennifer had to say:

―I love sustainability reports. At my company, we
think they are a critical aspect of a company’s
sustainability strategy, useful for looking back and
measuring progress as well as a tool for future
planning.

That doesn’t mean your company should jump on
the sustainability reporting bandwagon, however. In
fact, there are several really good reasons not to
produce a sustainability report (at least, not yet).‖



Surveys Indicate CSR As a
Profession is Still in an Early Stage
April 2012

Jennifer Woofter and SSC’s State of the Industry
findings were cited in TriplePundit’s article that
discusses professionals interested in the pursuit of a
career focused on sustainability or corporate social
responsibility (CSR) either feeling motivated or
cautious based on the findings of two reports
released:

―Jennifer Woofter of Strategic Sustainability
Consulting (SSC), a network of over 450
sustainability professionals, headlined a report on
the salaries such professionals can make. The
upshot is that folks interested in this field need to
take the long view. Woofter, SCC’s founder, said in
her video that revenues for new sustainability
consultants with little experience are meager, often
less than $10,000 a year. In other words, do not quit
your day job or say good-bye to your current
freelancing gigs.‖



4 Things Your Company Needs to
Know About The Carbon Disclosure
Project
April 2012

Toronto Sustainability Speaker Series (TSSS) and it
was also picked up in Environmental Leader. Here's

―It’s that time of year again when thousands of
companies start preparing their annual Carbon
Disclosure Project (CDP) Report. In 2011, more than
three thousand organizations participated, and if
you are one of them (or plan to add your name to
the growing roster), here’s what you need to know:

#1. Participation in the Carbon Disclosure Project
(CDP) Is Voluntary (Sort of)‖



Jennifer Woofter Joins The University of
Vermont’s Executive Online Education
Faculty
March 2012

The University of Vermont has assembled top
industry professionals and scholars to deliver
cutting edge strategic business sustainability
curriculum to assist corporate leaders in the shift to
sustainable innovations:

―As an innovative business leader, president of her
own successful sustainability consulting firm and an
effective national speaker on strategic business
sustainability, Jennifer Woofter joins the University
of Vermont Sustainable Innovations faculty in the
Executive Online Education Program. Woofter brings
with her over ten years of experience and education
which she translates into relevant and competitive
curriculum for today’s busy executives desiring an
online education that will mobilize a strategic plan
to achieve better triple bottom line results in any
business setting.‖



The Brutal Truth about
Sustainability Reporting
March 2012

Jennifer Woofter, President of SSC, wrote for CSRwire
Talkback. Here's what Jennifer had to say:

―Last month, Strategic Sustainability Consulting (SSC)
released its sixth annual Sustainability Report. That
means we have published one report for every year
that we've been in business. And once again, as
cofounder and President, I was the author.

Committing to write an annual sustainability report
is a little bit like spring-cleaning. You try to keep up
with it throughout the year, but it's the once-a-year
deep clean that really scours all the corners.

Much like spring-cleaning, few organizations
eagerly anticipate the sustainability reporting
process, and for good reason. It's a bit of a
nightmare.‖



3 Ways Retailers Can Help Their
Suppliers Tackle Sustainability
February 2012

Toronto Sustainability Speaker Series (TSSS) and it
was also picked up in Environmental Leader. Here's

―At Strategic Sustainability Consulting, we generally
work with the suppliers, rather than the retailers.
And I can say without a doubt that suppliers are
paying attention to sustainability. They are hearing
from virtually every retailer that they sell to, often
multiple times per month. They are scrambling to
gather data, establish goals, and meet new (and
sometimes conflicting) requirements.

To increase the odds of everyone walking away
happier and more sustainable, I offer these three
suggestions for retailers. Accept these challenges,
and your suppliers will not only thank you — they’ll
help you achieve your own sustainability goals.‖



After the Energy Audit
October 2011

Strategic Sustainability Consulting President, Jennifer
Woofter writes on energy audits, to include
analyzing data, benchmarking, and setting priorities:

Congratulations! Completing an energy audit is a
major undertaking for most organizations. You
probably spent a lot of time and involved a lot of
people. Just doing an audit is worthy of praise.

Now get ready for the real work.

What comes after the audit is the key. Here’s where
it gets complicated: because there is no one-size-
fits-all strategy for setting and achieving energy
reduction goals, there are no clear rules for how to
implement the audit’s findings.



Blind Spots
October 2011

10 Business Myths You Can't Afford
to Believe on Your New Path to
Success
SSC President, Jennifer Woofter was interviewed on
making progress through setting goals in the Blind
Spots by Alexandra Levit. The book explores this
topic further and tells readers what no longer holds
true for getting ahead today.

Beginning on page 10, Jennifer provides insight into
how she set methodical goals as stepping stones
―until Strategic Sustainability Consulting was a fully
functioning enterprise.‖ Alexandra describes
Jennifer’s goal-orientation as her secret weapon:
providing the ability to create momentum, chunk
larger projects into more manageable milestones,
and gain a sense of progress after each is
successfully completed.

Click here to purchase this book.


Growing a Green Career in
Sustainability Consulting
September 2011

Sustainability consulting has gone mainstream and
created opportunities for those who can transform
business objectives into results and help companies
integrate environmentally sound standards and eco-
friendly practices. Sustainability consultants advise
businesses large and small and help them explore
the responsible use of resources.

―Targeted expertise in sustainability is key,
according to Jennifer Woofter, founder and president
of Strategic Sustainability Consulting. Woofter's
corporate blog explains that sustainability
professionals need knowledge of environment-
specific business practices. For example, Woofter
knows the difference between SA8000 and the UN
Global Compact and the UN Declaration of Human
Rights, and when each should be applied to a
particular situation.‖ Click here to view this article.


―Greenwashing‖ – and How
to Avoid It
September 2011

The Coalition for Responsible Fire Protection began
in 2010 as a healthy discussion about how to
balance environmental sensitivity with the need to
preserver life and property. Many large firms now
expect or even demand more environmentally
responsible products and systems, which will reflect
and support their own environmental commitments.
While small steps have been taken to ―green‖ the fire
protection industry, to date the Coalition believes it
has been a mostly cosmetic exercise.



Getting Started for Green IT
with Non-Profits
September 2011

Simple Steps to Reduce Your computers every night) to super technical business-
wide initiatives (network power management
Environmental Impact that Can software and server virtualization and
Improve Productivity and Save You consolidation). The paper also lists four easy to
understand steps to a Green IT program. Click here
Money to view this article.

SSC’s founder and president, Jennifer Woofter, is
featured in the Nonprofit Technology Network’s
(NTEN) quarterly journal, NTEN: Change. Her article,
―Green IT for Nonprofits,‖ is both accessible and
chock-full of information. Jennifer enumerates a
variety of ways to reduce your organization’s energy
impact (and save you money!) through Green IT
practices.

You’ll learn all about the three phases of the IT
lifecycle and ways to improve sustainability
throughout the process. Jennifer’s suggestions
range from the basic, sustainability 101-level
changes (like making sure employees turn off their


Greening Organizations
from the Inside Out
August 2011

Greening Organizations from the Segment 4: Jennifer Woofter, President, Strategic
Sustainability Consulting, starts at the 45 minute
Inside Out: Green Human Resource time slot. To hear what Jennifer has to say, simply
Practices click here to watch the full interview.

The interviews conducted by EmeraldPlanet examine
the different aspects of human resources and
sustainability. They included the following
professional experts in 'Green' human resources
development:

Segment 1: Leo Flynn, President, Human Human
Resources LLC

Segment 2: Rebecca Barnes-Hogg, President, YOLO
Insights and former Director (Ret.), Human
Resources and Administration, American
Geophysical Union

Segment 3: Terell Jones, Director of Infrastructure
Practice, EcomNets (Deloitte Technology Fast 500
Company)


The Insiders Perspective
with Jennifer Woofter
August 2011

Strategic Sustainability Consulting:
The Insider’s Perspective with
Jennifer Woofter
This interview examines the different aspects in
the sustainability industry…

In August 2011, GroAction.com approached
Jennifer to interview her on ―The Insiders
Perspective on the Sustainability Industry.‖

Luke Miller Callahan had this to say: "If you are
an aspiring sustainability consultant or in need
of sustainability consulting Jennifer’s knowledge
will be of immense value to you.‖

Click to watch the full interview.


3 Stupid Mistakes that
Sustainability Job Seekers Make
July 2011


―In the course of running a boutique sustainability
consulting firm, I get a lot of inquiries about jobs in
sustainability. Some people want to know if I’m
hiring, others want an informational interview to
understand the sustainability job market in general,
and yet others want to hear all about how I started
my company in hopes that they will walk away with
an idea of how to blaze an entrepreneurial trail
through the industry.

After seeing the same blunders again and again and
again, I thought it might be helpful to put together a
short list of common mistakes that will blow your
chances of getting a job in the sustainability
profession.‖



Why I’ve Stopped Pitching the
Business Case for Sustainability
June 2011


―One of the most frequent questions that I get when
I talk to people about my job as a sustainability
consultant is this: How can I convince [my boss, my
company, my crazy aunt, etc.] that sustainability
makes good business sense?

Now, there are a lot of ideas about how to most
effectively make the business case for sustainability
and why businesses should care. I won’t go into
them here. What I want to talk about is why I’ve
stopped making the business case.‖



3 Reasons Your
Sustainability Pitch Is Failing
May 2011


―I frequently talk to people who are desperately
trying to ―sell‖ sustainability—and failing. Sometimes
it’s a sustainability consultant that can’t drum up
business even though their target customer seems
to be a no-brainer. Other times it’s an employee
trying to green the company from the inside.

In almost all of the cases, I can trace the cause of
their failure to one or more of the following reasons.
(And unfortunately, it’s often a combination of all
three.) So the next time that you realize you’ve hit a
wall in pushing for sustainability, ask yourself if
you’re you’re making these mistakes.‖



It's Easy Being Green
April 2011

Reducing trash and water usage,
adding features like rain gardens
can make a big impact
The term eco-friendly changes so rapidly and
one can get overwhelmed with all these changes,
this article takes a look at some easy steps
towards an eco-friendly approach to doing
business.

No matter which green avenues you choose to
pursue, making eco-improvements will likely
have a positive effect on your bottom line.

―Evaluate your current business practices to
Click to read the full article.
determine your best focus areas,‖ SSC President
Jennifer Woofter says. ―When you have a couple
of quick wins under your belt, use that
momentum and extra money to tackle some
more ambitious projects.‖


Gone Green?
April 2011

A Strategic Approach to Going Green

The Gazette of Politics and Business, in cooperation
with Bethesda Green, launched a new publication that
highlighted some of Maryland's key businesses that
have "gone green" and some of the service providers
that can help those who are ready to go green. Visit
page 7 for a strategic approach to going green.

―So many businesses want to go green but don’t
know what that means," says Jennifer
Woofter, president of Strategic Sustainability
Consulting (SSC) in Bethesda. "Companies need to
understand the difference between simply
establishing a feel-good initiative and actually
pursuing sustainability.‖



Exploratory Design
March 2011

A quick examination of what trends
healthcare design is following and
what could be on the horizon

This rethinking of how healthcare buildings operate
in part stems from a shift in the thinking of those
who want to build. Citing businesses large and
small going green, ―Sustainability is something that
is now a common topic of consideration, and
people now expect corporate and civic leaders to
have a grasp of environmental issues and how they
fit into the big picture,‖ says Jennifer K. Woofter,
president of Strategic Sustainability Consulting. A lot has changed in the way we design healthcare
―People are increasingly realizing that sustainability facilities, especially in the last decade. Gone are the
can impact quality of service, innovation, operating days of imposing square, concrete structures and
costs and customer loyalty. Forget hippie tree- their drab exterior colors. Those designs led to even
huggers; today you are more likely to see Fortune drabber dungeon-like interiors lacking any sense of
500 CEOs promoting sustainability as a smart character or flair.
business move.‖


Three Green Industries
Ready for a Growth Spurt
March 2011

Put the kibosh on your turbine suppliers, and then the suppliers of those
suppliers. In many of these companies, the VP in
dreams. Instead, turn to the past to charge of marketing has literally become the VP in
create an eco-business with a sound charge of marketing and sustainability overnight.
future. They're calling consultants because they don't have
a spare minute to devote to sustainability.‖
In Entrepreneur Magazine, author Jason Daley
explains that the biggest business opportunities Click to read the full article.
aren't in redesigning cities and rebuilding the grid,
they're in the not-quite-as-sexy arenas of
retrofitting, recalibrating and redesigning the
wasteful or inefficient technologies we have right
now. He highlights three green industries ready for
a growth spurt.

―Small and midsize companies in the Wal-Mart
supply chain especially need help," says Jennifer
Woofter, founder of Herndon, Va.-based Strategic
Sustainability Consulting, which not only counsels
companies on their eco-decisions, but also
conducts industry surveys and mentors would-be
consultants. "There's Wal-Mart's 100,000 direct


C-level Series
May 2010

Human Sigma Engaging Employees as
Part of Sustainability Initiatives
In Human Sigma: Managing the Employee Customer
Encounter (Gallup Press), authors John H. Fleming,
Ph.D., and Jim Asplund explain that companies
need to expand internal efforts to look at customer
employee interaction as a critical place to increase
bottom-line profitability.

―Employees are the best resources for green ideas.
Many of them already consider themselves eco-
conscious at home, but they have not been given
the opportunity to have that translate into their
work.‖
- SSC President Jennifer Woofter
on employee engagement


Strategies for Sustainability
October 2009

As sustainability gains global momentum, more
small and medium-size businesses are beginning
to understand that it is in their best interest to
implement programs that benefit the environment
as well as their bottom line.

Many of these businesses are jumping aboard the [Jennifer] Woofter [president of SSC] uses
―green‖ bandwagon with energy and enthusiasm. a modular approach with businesses that
However, being passionate about the environment want to become more sustainable. ―Most
is not enough, according to Jennifer Woofter clients don’t have a budget. They aren’t
founder and president of Strategic Sustainability ready to sign up for a year to 10 years.
Consulting. As with any other successful business They need to take bite-size pieces.‖
initiative, you must have a strategy for success.


WWD Reader Profile
October 2009

My name is Jennifer Woofter and I run Strategic
Sustainability Consulting (SSC). We’re a boutique
consulting company that works with small- and
medium-size organizations that want to ―go
green.‖ I spend about one-third of my time on
billable sustainability consulting work (green
audits, carbon footprinting, coaching and training)
and about two-thirds of my time running the
business — made up of three in-house
staff, between four and six interns, and a freelance
network of more than 450 sustainability experts.



Successful Sustainability
Programmes Require Management
and Workforce Buy In
July 2009

Strategic Sustainability Consulting President ―For companies that have a lot of the right
Jennifer Woofter emphasizes the importance of policies and programmes in place but their
employee engagement. ―For companies that have a performance is still lacking, the question is what
lot of the right policies and programmes in place about it have they not communicated to their
but their performance is still lacking, the question employees?‖
is what about it have they not communicated to -- SSC President Jennifer Woofter on
their employees,‖ she explains. ―Have they not employee engagement
made the business case, have they not explained it,
is it confusing, is it difficult, do people just not
care? Do people buy into it and feel empowered to
participate in the company’s sustainability goals?
That is key.‖

But making sustainability successful is not just
about the people. There must be a financial
incentive for management.



Frugal is Back
May 2009

It's time to cut back or go home. In this article, Jennifer Woofter estimates
that an office of 50 people can save
Here's how to channel your inner almost $7,500 by doing six simple
miser--the right way. things.
As recessionary gale storms blow, entrepreneurs
are reining in runaway costs. "Smart entrepreneurs
are doing more with less," says Joseph R.
Cardamone, president of the U.S. Federation of
Small Businesses. "With diminished cash flow and
tight credit, only those businesses that operate
efficiently will survive this economic downturn,
which may last several years." So if you're going to
make like a bird and go cheap, these measures can
help and range from relatively to totally painless.



Green Benefits Prove
Helpful in a Down Economy
May 2009

―The Greening of HR Survey," a January 2009 study
conducted by New York-based Buck Consultants,
shows that many employers are going green. More
than half of surveyed organizations incorporate
environmental management into business
operations and have a formal green program in
place. Nearly 80 percent use webconferencing or
teleconferencing to reduce travel expenses, 57
percent offer telework options, and 52 percent offer
rideshare programs for employees.

―Employers are becoming cautious in this economy
about extras they might have considered benefits,
but there are a number of eco-friendly benefits that
can contribute to a company’s bottom line.‖
on eco-efficiency



Why And How Your
Company Should Go Green
January 2009

Like many growing companies, Fowler Printing and
Graphics is going green. The company recycles
three tons of paper a week, buys renewable energy
credits for wind power, and uses eco-friendly inks
and cleaning compounds on its printing presses.
But Fowler's efforts don't stop there. Nearly half of
its print jobs are now on recycled paper, and
Fowler's 24 employees can buy green stocks for
their 401(k)s.

―It is always easier and more cost effective to think
about green at the beginning rather than come up
with a traditional product and traditional business
model and then try to overlay green.‖
on green strategy



What to Look for (and Avoid)
in a Virtual Internship
January 2009

Virtual internships have been around for a little
while but are certainly becoming more prevalent as
organizations constrict their budgets. A step
further than telecommuting, virtual internships
often involve never meeting your supervisor in-
person. Instead, the entire interview process and
internship itself take place over the Web and phone
from the comfort of your dorm, apartment or
home.

―We use virtual interns, since it allows us to work
with the best and the brightest students and new
graduates from around the country without
requiring them to relocate for the duration of the
internship.‖
on online internships



Get Thoroughly Green
October 2008

Take a look at your company's eco-
friendliness from start to finish
Strategic Sustainability Consulting is featured in
Entrepreneur magazine with SSC President Jennifer
Woofter quoted in the article Get Thoroughly Green.
―It is always easier and more cost effective to think
about being green at the beginning, rather than
come up with a traditional product and traditional
business model and then try to overlay green,‖ she
says.



Growing the Pool of Green
Auditors
July 2008

Strategic Sustainability Consulting launches a new
Green Auditor certification course, and GreenBiz
delved deeper into the program in Growing the Pool
of Green Auditors. ―We've been providing SSC Green
Audits for more than two years, offering our small
business clients a cost-effective, reliable way to
assess their current environmental performance
and identify ways to go green," said SSC President
Jennifer Woofter. ―Now, we're offering consultants
across the country the opportunity to learn our
methodology and apply it with their own clients.‖



Green Team
April 2008

Make your employees part of the
solution by tapping them for
environmentally friendly ideas
Read all about Strategic Sustainability Consulting in
this issue of Entrepreneur.com – SSC was
interviewed and asked to provide insight on the
important role employees can play in greening
business. SSC President Jennifer Woofter notes that
giving employees these opportunities to contribute
outside of the scope of their daily responsibilities
creates a sense of ownership and loyalty that
conventional employee retention programs do not.



It’s Not Easy Being Green
January 2008

Climate change risk is no longer a
focus only of utility companies
Strategic Sustainability Consulting talks about the
link between climate change and financial
reporting. "It’s hard to scare people these days. The
reluctance to talk about environmental exposure is
what creates fear," says SSC President Jennifer
Woofter.



Sustainability Coach Takes
Her Expertise to Market
November 2007

Big business's decision to jump on the green
bandwagon has created a host of opportunities for
consultants with environmental expertise.

Jennifer Woofter recognized the possibilities six
years ago, when she was a research analyst for
Calvert Group, one of the country's largest families
of socially responsible mutual funds. She judged
companies on whether they met Calvert's standards
for social and environmental performance, looking
at their energy and water use, recycling numbers,
workplace diversity and human rights records.

"At the end of the day I'd say thumbs up or thumbs
down, should we invest in this company," she said.
It was an "incredible opportunity," she said, to
understand industry trends as the corporate world
adjusted to this new yardstick of performance.



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Consulting‖ story?

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