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Digital Campaigns: Lessons Learned From Election 2008

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Digital Campaigns: Lessons Learned From Election 2008 A digital strategy checklist for your next campaign Presented by:
Introductions ,[object Object],[object Object],[object Object],[object Object]
Presentation Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of Digital Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Hype
The Technology
Our View Traditional Outreach Press releases Pitching reporters Fact sheets Special events We Media Search engine marketing Buzz Web 2.0 Citizen journalism MySpace Social Media Flogs Publicity Promotions Media relations IR Branding Viral marketing Tivo Social networking Metaverses Folksonomy Content optimization Online editorial outreach Syndication Flickr New Outreach Consumer- generated content Reputation management Public affairs Coalitions Third party outreach Grassroots Mobile marketing Advergaming YouTube PR stunts Employee communications RSS Blogs Wikis Tagging Podcasting Wireless Facebook
Big Picture… ,[object Object],[object Object],[object Object]
Drivers of Success
Most Significant Success Drivers ,[object Object],[object Object],[object Object]
The Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Invest in SEO
Invest in SEO “ economy” “ lower taxes” “ health care”
The Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],✔ ✔
Cater SEM to Your Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cater SEM to Your Goals ,[object Object],[object Object],[object Object],[object Object]
The Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],✔ ✔ ✔
Monitor Your Competition Online
The Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],✔ ✔ ✔ ✔
Utilize Existing Online Communities ,[object Object],[object Object],[object Object]
The Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],✔ ✔ ✔ ✔ ✔
Communicate Based on Audience Preference ,[object Object],[object Object]
The Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],✔ ✔ ✔ ✔ ✔ ✔
Scaled Engagement Options Large effort Small effort
Scaled Engagement Options
Scaled Engagement Options
Scaled Engagement Options
The Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],✔ ✔ ✔ ✔ ✔ ✔ ✔
Online Drives Offline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
Digital Campaigns: Lessons Learned ,[object Object]
Digital Campaigns: Lessons Learned ,[object Object]
Digital Campaigns: Lessons Learned ,[object Object]
Digital Campaigns: Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q&A Chris Bonner, [email_address] Jon Carpenter, [email_address] www.stratacomm.net
Digital Campaigns: Lessons Learned From Election 2008 A digital strategy checklist for your next campaign Presented by:

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