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Stora Enso to build world-class consumer board
and pulp mill in Southern China

Jouko Karvinen, CEO
20 March 2012
Rethink strategy



     Growth markets

     Renewable
      packaging

     Biomaterials

   Competitive paper
Strongest growth in demand of virgin fibre-based
consumer board will be in Asia


         CAGR
                                            CAGR                CAGR
         0,2 %
                                            1,4 %               4,6 %
                                                                                                  CAGR
                                                                                                  6,9 %


                                                               Eastern
                                                               Europe
                                       Western                            CAGR
                                       Europe                             3,3 %
       North
       America

                                                                        Middle East
                                                                         & Africa


                                     Fibre-based consumer                                           Asia
                                      board consumption                  CAGR
2010-2020         CAGR
                  3,5 %
Million tonnes
                                                 China                     9%
                                               Pakistan                    9%
                 South                               India                 6%
                 America
                                             Middle East                   4%

                           Stora Enso presentation     March 20, 2012                 Source: Pöyry and Stora Enso   3
Accelerate what works




        Every third
     beverage carton
      in the world is
      produced from
        Stora Enso
        materials!




                   Stora Enso presentation   March 20, 2012   4
Stora Enso’s Operations in China
Personnel currently about 4 500 in China




                                                                                      Dawang Mill
                                                                                      Uncoated magazine paper (170 000 tonnes)


                                      Beijing
                                                                                      Suzhou Mill
                                                                                      Coated fine paper (245 000 tonnes). Customers include
                                                                                      merchants and printing houses


                                                                        Shanghai


                                                                                         Two core factories
                                                                                         Hangzhou and Foshan
                                    Beihai
                                                               Hong Kong
                                                                                         5 Sales branches

     Eucalyptus plantations ( 90 000 ha)
                                                                                         Dongguan and Qian’an ( (Inpac)
     Guangxi (since 2002)



                                           Stora Enso presentation   March 20, 2012                                              5
Stora Enso presentation   March 20, 2012   6
Focusing on high quality segments in China


                                                             Chinese platform
    Unique position
                                                                for growth

    A world leading position                               Unique integrate

    Technologies and                                       Established footprint
     specifications
                                                            Innovation
    Committed customers




             Well prepared project to accelerete growth

                           Stora Enso presentation   March 20, 2012                  7
Project investment approximately EUR 1.6 billion




                        Stora Enso presentation   March 20, 2012   8
Independent sustainability impact studies gives solid
platform for the project




 UNDP’s Environmental and Social                                           Occupational Health and Safety
 impact analysis (ESIA) in 2006                                            Certificate ISO 18001

 Additional integrated ESIA in 2012                                        Environmental Management
                                                                           System ISO 14001
                                                                           Quality Management System ISO
                                                                           9001




                                Stora Enso presentation   March 20, 2012                                    9
Recap


Growth market


Local virgin fibre


Consumer demand growth


Product differentiation


Responsible business




                          Stora Enso presentation   March 20, 2012   10
It should be noted that certain statements herein which are not historical facts, including, without
limitation those regarding expectations for market growth and developments; expectations for growth
and profitability; and statements preceded by “believes”, “expects”, “anticipates”, “foresees”, or similar
expressions, are forward-looking statements within the meaning of the United States Private Securities
Litigation Reform Act of 1995. Since these statements are based on current plans, estimates and
projections, they involve risks and uncertainties which may cause actual results to materially differ from
those expressed in such forward-looking statements. Such factors include, but are not limited to: (1)
operating factors such as continued success of manufacturing activities and the achievement of
efficiencies therein, continued success of product development, acceptance of new products or services
by the Group’s targeted customers, success of the existing and future collaboration arrangements,
changes in business strategy or development plans or targets, changes in the degree of protection
created by the Group’s patents and other intellectual property rights, the availability of capital on
acceptable terms; (2) industry conditions, such as strength of product demand, intensity of competition,
prevailing and future global market prices for the Group’s products and the pricing pressures thereto,
price fluctuations in raw materials, financial condition of the customers and the competitors of the
Group, the potential introduction of competing products and technologies by competitors; and (3)
general economic conditions, such as rates of economic growth in the Group’s principal geographic
markets or fluctuations in exchange and interest rates.
Stora Enso presentation   March 20, 2012
                                21,        12

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Stora Enso to Build World-Class Consumer Board and Pulp Mill in Southern China

  • 1. Stora Enso to build world-class consumer board and pulp mill in Southern China Jouko Karvinen, CEO 20 March 2012
  • 2. Rethink strategy  Growth markets  Renewable packaging  Biomaterials  Competitive paper
  • 3. Strongest growth in demand of virgin fibre-based consumer board will be in Asia CAGR CAGR CAGR 0,2 % 1,4 % 4,6 % CAGR 6,9 % Eastern Europe Western CAGR Europe 3,3 % North America Middle East & Africa Fibre-based consumer Asia board consumption CAGR 2010-2020 CAGR 3,5 % Million tonnes China 9% Pakistan 9% South India 6% America Middle East 4% Stora Enso presentation March 20, 2012 Source: Pöyry and Stora Enso 3
  • 4. Accelerate what works Every third beverage carton in the world is produced from Stora Enso materials! Stora Enso presentation March 20, 2012 4
  • 5. Stora Enso’s Operations in China Personnel currently about 4 500 in China Dawang Mill Uncoated magazine paper (170 000 tonnes) Beijing Suzhou Mill Coated fine paper (245 000 tonnes). Customers include merchants and printing houses Shanghai Two core factories Hangzhou and Foshan Beihai Hong Kong 5 Sales branches Eucalyptus plantations ( 90 000 ha) Dongguan and Qian’an ( (Inpac) Guangxi (since 2002) Stora Enso presentation March 20, 2012 5
  • 6. Stora Enso presentation March 20, 2012 6
  • 7. Focusing on high quality segments in China Chinese platform Unique position for growth  A world leading position  Unique integrate  Technologies and  Established footprint specifications  Innovation  Committed customers Well prepared project to accelerete growth Stora Enso presentation March 20, 2012 7
  • 8. Project investment approximately EUR 1.6 billion Stora Enso presentation March 20, 2012 8
  • 9. Independent sustainability impact studies gives solid platform for the project UNDP’s Environmental and Social Occupational Health and Safety impact analysis (ESIA) in 2006 Certificate ISO 18001 Additional integrated ESIA in 2012 Environmental Management System ISO 14001 Quality Management System ISO 9001 Stora Enso presentation March 20, 2012 9
  • 10. Recap Growth market Local virgin fibre Consumer demand growth Product differentiation Responsible business Stora Enso presentation March 20, 2012 10
  • 11. It should be noted that certain statements herein which are not historical facts, including, without limitation those regarding expectations for market growth and developments; expectations for growth and profitability; and statements preceded by “believes”, “expects”, “anticipates”, “foresees”, or similar expressions, are forward-looking statements within the meaning of the United States Private Securities Litigation Reform Act of 1995. Since these statements are based on current plans, estimates and projections, they involve risks and uncertainties which may cause actual results to materially differ from those expressed in such forward-looking statements. Such factors include, but are not limited to: (1) operating factors such as continued success of manufacturing activities and the achievement of efficiencies therein, continued success of product development, acceptance of new products or services by the Group’s targeted customers, success of the existing and future collaboration arrangements, changes in business strategy or development plans or targets, changes in the degree of protection created by the Group’s patents and other intellectual property rights, the availability of capital on acceptable terms; (2) industry conditions, such as strength of product demand, intensity of competition, prevailing and future global market prices for the Group’s products and the pricing pressures thereto, price fluctuations in raw materials, financial condition of the customers and the competitors of the Group, the potential introduction of competing products and technologies by competitors; and (3) general economic conditions, such as rates of economic growth in the Group’s principal geographic markets or fluctuations in exchange and interest rates.
  • 12. Stora Enso presentation March 20, 2012 21, 12