Stora Enso has introduced a newly identified set of values as well as a new vision and mission. We at Stora Enso like to call them Our Promise. Closely aligned with our strategy, Our Promise aims to inspire change that is needed for Stora Enso to meet external challenges and ensure the company’s future success. Our values are our principles, our beliefs and our standards. The vision is about how Stora Enso sees the future developments and challenges, and how we can turn these into opportunities. Our mission is our specific task and assignment needed to win the business and create customer value. For more information: www.storaenso.com

1. Stora Enso
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2. beyond the facts
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3. Confidential Divison, MMMM dd, yyyy, Reference 3

4. years of history
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5. we are the world’s
limited company
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6. more than
employees
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7. “Wherever we go, we apply
our basic values of
sustainability to the
environment and people”
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8. The share of bioenergy in our
internal energy production is
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9. “None of the major paper
companies really stand out. It’s all
about production and products.
Courage and creativity is
required.”
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10. billion sales in 2008
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11. is a truly renewable resource
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12. “50% of paper producers
in Europe are from Finland.
People there have long
understood the value of
renewable raw materials.”
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13. countries
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14. “We have shown we are skilled
worldwide. We have opened
windows of opportunity in
South America and Asia.”
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15. acting as a
in actions
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16. “I’m very proud that we as a
group are perceived as having
taken the most dramatic
actions in order to survive”
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17. for every tree we harvest
a seedling is planted
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18. we have developed plantation capabilities
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19. “We are in a very strong position
in the Southern Hemisphere in
terms of knowledge, facilities and
productivity due to our early start
in plantations”
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20. biofuel
co-operation
with Neste Oil
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21. “The major challenge in our
industry is the new approach
to natural materials and
biofuel development.
Our company is taking steps
to develop these.”
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22. WENEVER
CUT DOWN
RAINFORESTS
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23. “We help to regenerate
the Atlantic rainforest;
we’re increasing its size!”
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24. reducing
2
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25. “Seedlings grow fast and
their green young shoots
are very efficient at taking
away CO2 from the
atmosphere”
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26. “We eliminate blurred fibre
by tracing wood from the
forest to the customer”
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27. “We are successful in targeting big
customers with safe, smart and
sustainable packaging. These three
factors differentiate us from
the competition.”
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28. of our wood is from sustainable sources
certified sources
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29. we do business with
HOLLY
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30. “We develop sustainable
DVD packaging in the U.S.
Our clients include
Paramount, Universal and
Walt Disney.”
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31. we expose packaging to
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32. “Smart pharmaceutical packaging
helps prevent patients from
misdosing by reminding them when
to take
their medicine”
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33. Transforming the nature of
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34. “Stora Enso uses a patented
thermal modification process to
create a new wood product with its
own special properties.
This heat treatment of softwood
results in stronger and
more durable wood materials.”
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35. this is
this is our company
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36. this is
this is our brand
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37. this is
this is our history
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38. this is
this is our future
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39. this is our is
this
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40. Confidential Divison, MMMM dd, yyyy, Reference 40