2. w3.oh? w3 World Wide Web Web 3.0 Community-building Smarter Content Point Oh! Leave them thinking “Wow, they get it!” 8/11/10 2
3. Let’s Consider … People are busy Our competition might not be other churches They are mobile Clear, simple & intentional messaging a must How do we automate processes? Better story telling through multi-media How do we tie technologies together effectively? It’s ALL about creating better user experiences 8/11/10 3
4. St. Luke’s UMC Online: Brief History 1st Generation St. Luke’s Website Static website (minimal updates) Fine Arts creates “InfoVine” 2004-08 Solerant website First entry into Content Management System 2008-Current Tendenci website Multi-sites created Social media properties Media archive Connection Center site 8/11/10 4
5. St. Luke’s UMC Online: 2011 & Beyond Intentional Messaging Integrated Marketing Approach All mediums working together Social Conversational Connecting Inviting Strive for Excellence Trustworthy A Leader Share Knowledge 8/11/10 5
6. A Reminder Website does not start with “Me” Website starts with “We” We’re all in this together It will take a team approach 8/11/10 6
7. Why the Web is Important A Virtual Front door Universal Acceptance Easy to search for Easy to segment information Economical Dynamic Flexible 2-way communication opportunities Adaptable To new technology To new ministry structure To new user communication preferences Portable 8/11/10 7
8. Some Church Website Stats 77% of people surveyed said church website important when deciding to attend a church 16% said website was first place they looked “I’m New” section averages 24% of survey websites traffic 8/11/10 8
10. Our Collective Call to Action We are gathered by Jesus to enact faith in love We are called by God to make disciples by transforming community 8/11/10 10
11. Our Web Strategy Goals To focus on our users To leverage technology To build a team of staff & lay leaders to support our web properties To provide our St. Luke’s community with online outreach tools & opportunities To adhere to the values of St. Luke’s UMC To strive to support & achieve the Mission Marks set forth in the Vision Frame To support & enhance the St. Luke’s UMC Brand 8/11/10 11
13. Strategic Corporate Shift Visioning Organization Restructuring Branding One Church, Two Campuses 8/11/10 13
14. Usability & User Experience Information Architecture The art & science of organizing & labeling websites, intranets, online communities, & software to support findability & usability Content Strategy The process of planning for content creation, delivery, & governance User Testing & Auditing Evaluation, adjustment & continual advancement of online offerings 8/11/10 14
17. Project Team Details Communications Web 3.oh! Core St. Luke’s Staff Lay Leadership St. Luke’s UMC Community 8/11/10 17
18. Project Team: Details Communication Deliverables Consultation & Advice Design Comps Web Style Guide 8/11/10 18
19. Project Team: Web 3.oh! Core Chris Davidson: Project Leader Julia Fox: Content Strategy Robert Elliott: Technology Julie Ellerbrock: Oversight Robbie McDonough: Oversight / Gethsemane Communications & Media Staff: Team Members 8/11/10 19
20. Project Team: Staff Sid Davis Juliette Morrow Rob Dulaney Peter Miller Jacel Dickson Jacob Breeze Involvement Planning Guidance Promotion Support 8/11/10 20
21. Project Team: Lay Leaders (Proposed) Miguel Ottaviano Carol Mohrman Gene Graham Hubie Fix Others TBD Involvement Planning Guidance Promotion 8/11/10 21
22. St. Luke’s UMC Community Online Community Building Social Media Our St. Luke’s Story-telling Online Outreach Connection Invitation 8/11/10 22
23. Collaboration & Involvement Each section of the new website will be assigned: A St. Luke’s Ministry Staff Content Manager A Lay Leader Volunteer This team will be responsible for maintaining the integrity of content in their section(s) 8/11/10 23
24. Ministry & Lay Teams The ministry team will work closely with Communications & Media as part of the web team The Lay team will support the ministry team & help generate content ideas, etc. This combined team will meet quarterly to discuss strategy & dream together They will be encouraged to continually recruit They will assist in educating & training our community 8/11/10 24
27. Web 3.oh! Team Deliverables Details Communication Comps to: Website Images HTML / CSS / JS Build-out Integrate into CMS Build Custom Website Applications Add Content to CMS Website CMS Training for Staff 8/11/10 27
28. Custom Website Applications Calendar Story-telling News Media Center Connection Center e-Commerce Ad Management Blog(s) Photo Gallery(s) Forum(s) 8/11/10 28
33. Technology Topics Content Management System (CMS) Church Management System (ChMS) Mobile E-mail Delivery Community Building Audio / Video e-Commerce 8/11/10 33
34. Content Management Systems To Evaluate Tendenci WordPress liveSite Ekklessia360 Other To Discuss Open-source vs. Enterprise Solution Application Development Hosting 8/11/10 34
35. Church Management Systems To Evaluate Shelby Shelby Arena Unifyer The City Shadetree Custom Other Purpose(s) Community Building Integrated Communication tools 8/11/10 35
36. Mobile Define Appropriate Content Needs Directions & Contact Info Calendar Audio & Video Other App(s) vs. Website(s) iPhone vs. Other platforms Device dependent vs. Open to all SMS 8/11/10 36
37. Mobile Stats People are mobile 4,239,956 people talking on cell phones right now 200+ million Americans carry mobile phones Cell phone is the first personal mass medium Mobile devices to become primary connection devices by 2020 8/11/10 37
38. E-mail Delivery Shelby CMS External Vendor Constant Contact MailChimp Other To Discuss Current IT limitations Cost analysis Content creation Management 8/11/10 38
39. Audio / Video Video Streaming Browser Mobile Photo Hosting & Gallery(s) Hallway Monitors To Discuss Live vs On-demand Simulated Live Cost Children’s photos 8/11/10 39
40. e-Commerce Online Donations Event Payment Ticketing Online Store To Discuss Accounting Requirements Affiliated Orgs Workflow & Authorization 8/11/10 40
