1. CO-CREATION JOURNEY
FOR THE DANISH POLICE AND CO.
CO-CREATION JOURNEY
UNIVERSALPRINCIPLES
Give stakeholders a
sense of control
Identify
opportunities
Envision
possibilities
Prototype Scale and
spread
Enable appropri-
ate levels of
transparency
(while still pro-
tecting privacy)
We can also look at our
ideas from a third
perspective and lift
them to a higher
systemic level. From
groups to organiza-
tions, neighborhoods,
cities, regions or to a
global level.Strengthen
trust across all
relevant
stakeholder
groups
Maximize
input and
engagement
of the stake-
holders

2. GUIDELINES FOR PRESENTATION
1. Give your prototype a catchy title
2. Choose a person to present
3. 3-4 minutes for presentation
4. Refer to the co-creation journey model
to identify where the
prototype fits
STRATEGIC VISUALISATION
CO-CREATION JOURNEYFOR THE DANISH POLICE AND CO.
CO-CREATION JOURNEY
UNIVERSALPRINCIPLES
Give stakeholders asense of control
Identify
opportunities
Envision
possibilities Prototype
Scale and
spread
Enable
appropriate
levels of
transparency
(while still
protecting We can also look at ourideas from a thirdperspective and liftthem to a highersystemic level. From
groups to
organizations,neighborhoods, cities,regions or to a global
Strengthen
trust across all
relevant
stakeholder
groups
Maximize
input and
engagement
of the
stakeholders

3. Philosophy &
Practice of
prototyping
CO-CREATION JOURNEY
UNIVERSALPRINCIPLES
Give stakeholders asense of control
Identify
opportunities
Envision
possibilities Prototype
Scale and
spread
Enable
appropriate
levels of
transparency
(while still
protecting
Be aware that we canalso stretch the ideas
on a systemical scale:
By looking at them
from the perspectivesof individuals, groups,neighborhoods, cities,regions and countries
Strengthen
trust across all
relevant
stakeholder
groups
Maximize
input and
engagement
of the
stakeholders
LAICS ANNUAL SUMMIT
THE SUMMIT
The LAICS Annual Summit is a
recurring event, taking place every
spring. The idea behind the LAICS
summit is to come out of our
organizations for one day each year
and work together on a challenge
with specific relevance to society
and interest to LAICS students,
alumni and friends.
Insights, ideas and suggestion for our
challenge and for our further learning
and development.
THE CASE
THE DREAM TEAM
CO-CREATION JOURNEY FOR THE DANISH POLICE &CO
Combine 2 tables to
form 1 brainstorm
team of 12 people.
CONCEPT CO-CREATED BY
Peter Coughlan, IDEO
Rex Degnegaard, CBS and
Stine Arensbach, KPMG
Each brainstorm
group selects 4 ideas
to take into idea
stretching.
Peter Coughlan inter-
views Helle Kyndesen
to explore the case.
The interview is
visualised.
Fit more than one
step?
Encompass one
additional level of
content?
Or perhaps even:
Peter Coughlan pre-
sents the philosophy
and practice of proto-
typing.
Each brainstorm group
breaks into groups of
three and build one
prototype.
Share prototypes at
table, refine and/or
combine prototypes.
Expand the idea to
a higher systemic
level?
Using the co-creation
journey model how
can you stretch your
idea to
1. BACKGROUND INTERVIEW
2. SHARE STORIES
3. BRAINSTORM 4. IDEA STRETCHING
5. BUILD TO THINK
6. PRESENTATION
CO-CREATION JOURNEY MODEL
Nominate one proto-
type to present per
group.
Use the presentation
guidelines to prepare a
presentation.
WRAP UP AND NEXT STEP
LAICS ASPIRATION
Rex Degnegaard and Helle
Kyndesen discuss the
outcome of the day.
Check out
May 30 2013, DPU DENMARK
20 min.
10 min.
30 min. + break
3 minutes
per group
1
1
1
1
1
A
B
C
1
2
2
2
2
3
2
2
3
We have all taken a day out of our
busy schedules to come together
and work on a challenge that is of
great importance to society and
to all of us as citizens.
The LAICS Annual Summit gives LAICS alumni,
students, faculty and friends the possibility to build
new synergies and relations in their extended
community by working co-creatively on making a
difference for society.
We have co-created this
journey for the case using
design thinking, co-creation
perspective and strategic
visualization
Summit leader
Rex Degnegaard,
Assistant Professor, CBS
Case owner
Helle Kyndesen,
Police Commissioner
LAICS Programme Director
Lotte Darsø, DPU
Stine Arensbach
KPMG
Rex Degnegaard
CBS
Peter Coughlan
IDEO
At your table, share a story
about a personal experience
in relation to the insights
from the interview.
Appoint a note taker that
captures headlines on post
its.
15 min.
15 min.
Stine walks through
the visuals of the day.
1
What are
next steps?
IDEO´S 7 RULES
OF BRAINSTORM
30 min.
The LAICS programme focuses on how
to create and lead innovation in complex
systems, and centres on innovation and
leadership from a 'real-world', practice-
based and social skills perspective.
Isa, Elias, Kristine, Peter, Yuri, Annegrete, Helle, Sara, Gritt, Jens, Susanne,
Michael, Flemming, Christina, Helene, Rudolf, Iben, Jesper, Thorkild, Louise, Jette
Louise, Birthe, Helle, Maria-Chistina, Elna, Janne, Jarle, Heidi, Klavs, Gitte, Niels,
Peter, Jannie, Mai-Mai, Ellen, Malis, Nynne, Søren Mikael, Birgitte, Christina, Janne,
Dennis, Nina, Henrik, Heidi, Birthe, Lotte, Marina, Henrik, Lene, Hanne,
Ann-Merete, Anni, Bent, Mark, Anette, Benny, Morten, Thomas, Eva, Hanne,
Birgit, Ida, Anne, Malene, Katrine, Christina, Katrine, Kristina, Lars Henrik,
Majbritt, Majken, Katja, Anja, Mads, Dorte-Pia, Finn, Merete, Helle, Lene, Susanne
STRATEGIC VISUALISATION