How five major brands tackled social media crises, with expert tips for ensuring that social media managers deal with problems swiftly and effectively. Presented by Heather Healy at DMX Dublin, 12 March 2014
22. 3. O2
“Oh @O2 have said
sorry. Nice. So when I
don’t pay my bill for
another month will a
sorry do? How about
arse-f**ing your
mothers you tw**s?””
26. 4. APPLEBEES
“I will not be going to Applebee’s if this
is how they treat their employees”
“Applebee’s SUCKS!!!!!”
27. 4. APPLEBEES
“We wish this situation hadn’t
happened. Our Guests’ personal
information – including their meal
check is private, and neither
Applebee’s nor its franchisees have a
right to share this information
publically…”
39. THE BEST BRANDS
Are human. They’re open
about their flaws, recognise
them and embrace them.
The best crisis management
isn’t a robotic press release,
it’s human.