Slides from week 12 of MIS5001: Management Information Systems taught by Prof. Steven L. Johnson at Temple University Fox School of Business.

1. P R O F . S T E V E N L . J O H N S O N
T w i t t e r : @ S t e v e n L J o h n s o n
http://stevenljohnson.org
http://community.mis.temple.edu/mis5001fall10johnson/
Week 12 –Technology Innovation
MIS5001: Management Information Systems

2. Today’s Agenda
 Announcements
 Case Discussion
 Discussion
 Activity: 2SPA

3. Case Study Discussion
 What, historically, have been Apple’s competitive
advantages?
 Are the PC industry competitive dynamics
favorable or problematic for Apple?
 How sustainable is Apple’s competitive position in
MP3 players?
 How sustainable is Apple’s competitive position in
smart phones?
 Compare Apple’s strategy for iPad to Amazon’s
strategy for Kindle. Which company do you think
will be more successful?

4. 100-Second Reflection
1. What would you like to remember at the end of the
semester about today’s cases?
2. What do you have more questions about?
3. Any other comments?

5. For Further Discussion
 Guest Speaker: Mathias Kirchmer
 TopCoder Case Follow-Up
 What App are you Reading?
 Two-Sided Markets
 Getting pricing right: subsidize quality- and price-sensitive
 Cope with winner-take-all competition
 Avoid envelopment

6. 2SPA: 2-Sided Platform Activity
 Divide into 4 groups
 Pick one of the following products:
 Bicycle (e.g., kids, commuter, racing, mountain, BMX)
 Furniture (e.g., desk, chair, sofa, table)
 Jewelry (e.g., necklace, bracelet, earrings)
 Backpacks, Handbags, or Luggage
 Pretend you are marketing manager with goal to
develop recurring revenue via introduction of digital
platform into your physical good.
 Who are the two sides and which do you charge?
 What is the value proposition for each?

7. P R O F . S T E V E N L . J O H N S O N
E M A I L : S T E V E N @ T E M P L E . E D U
T w i t t e r : @ S t e v e n L J o h n s o n
http://stevenljohnson.org
http://community.mis.temple.edu/mis5001fall10johnson/
For More Information