Achieving ROI in marketing with social media and traditional media requires consideration of the tenets of social media

1. Social Marketing Strategy and ROI Tenets of ROI in Social Media Marketing 1

2. Social Media ROI Tenets Social media in marketing New component of corporate communications Equal with traditional, PR and other media channels. Needs to be fully integrated into the media mix 2

3. Social Media Tenets (2) Social media has two key components outbound marketing messaging and inbound customer service engagement 3

4. Social Media Tenets (3) Social media is made up of many individual channels integrated, bidirectional communications channel 4

5. Where to Find Us 5 Steven Groves SGroves@SocialMarketingConversations.com Guy R. Powell GPowell@DemandROMI.com Jerry DimosJDimos@LitmusGroup.com DemandROMI Prove and improve your marketing effectiveness +1 404-816-4344 www.DemandROMI.com Social Marketing Conversations ROI-based social conversations +1 602-903-1010 www.SocialMarketingConversations.com Litmus Group Turning Strategy into Performance +65 6680 6550 www.LitmusGroup.com Community: ROIofSocialMedia.com Facebook: Facebook.com/ROIofSocialMedia Twitter: @ROISocialMedia #ROISM #ROMI Scan for Guy Powell Contact Info Scan for Steven Groves Contact Info