2. The Facts and Figures
• Competition went live w/c 20th August and closed on
31st October
• Gong themed events took place at 24 Grosvenor and
G Casinos across England and Wales
• Over 1,600 customers watched these events
• Casino SMS campaign targeted 59,419 customers and
a ‘what’s on guide’ was e.mailed to 113,976 people
• 192 Facebook posts and 333 tweets produced about
the gong tour
• Over 640 approved videos uploaded to YouTube from
a total of 893 entries (some were rejected/unable to
be uploaded)
• 178 new customers were acquired during the
campaign
• The gong videos and Facebook pages achieved over
24,000 likes/views
• 970 tweets produced throughout the campaign with
3,268 followers
• 71 pieces of coverage achieved
3. The Facts and Figures
Achieved vs Targets
Target Achieved % achieved
Likes/views 20,000 24,144 121%
New customer
acquisitions
150 178 119%
Entries 1,000 893 89%
No of cuttings 50 71 142%