Case study by Assaad, Rhan and Bentzi from Solution Marketing course at The Boston Startup School. June 2012.

1. SAP
Assaad, Rhan and Bentzi

2. Business
Solution
Software

3. Basic Overview
• Businesses Management Software
• Communication integration.
• Streamline processes.
• Identify and solve the problem.
• Better job than competitors
• Provides several solutions
o financial management
o analytic applications
o cloud computing

4. Testimonials
Bill Davis, director of Financial Systems and Processes at Centerpoint
SAP helped streamline communications. Not just with customers but with
employee trucks.
SAP is reliable.

7. The Negatives
• Bad user interface.
• Lack of flexibility.
• Cost of maintenance
• Low patch application
rate -> security issues
• Too sales focused
o core innovation strength
gets diluted

8. Overall
• Completeness: 4.5
o People/users , fit to needs: 4
 High value Index implies usability and flexibility
 Quora stated bad user interface
o Process
 Several different products
 High value index implies high ROI Content/ Data
Customer
---
Pain
Process Points
Technology
User
Services

9. Overall
• Completeness: 4.5
o Content/Information: 5
 Has a lot of users and thus have a lot of data
o Technology: Hardware & software
 A lot of software patches released
and not installed
Content/ Data
o Services & Support: 5
 Great Reviews Customer
---
Pain
Process Points
Technology
User
Services

10. Overall
• Strategy: 4
o Differentiated offerings: 2
 Oracle and IBM both have similar
offerings
o Partners: 5
 Several Partnerships including
educational partnerships

11. Is it a Solution?
The team believes that SAP is a software
solution because:
• it address a problem and makes it easier
• is widely used and accepted as a solution
• provides several different types of solutitons
for various problems

12. The Team
Assaad:
LinkedIn Email
Bentzi:
Email
Rhan:
LinkedIn Email
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