Case study by Matt DiStefano and Kerrie McCarthy for the Solution Marketing course at The Boston Startup School. June 2012.

1. Kindle Fire
Matt DiStefano & Kerrie McCarthy

2. Kindle Fire
Solution Marketing Analysis
Matt DiStefano and Kerrie McCarthy

3. People/Users, Fit to Needs
3.0

4. Process/Completeness
4.0 - all the necessary components of a media
library

5. Content/Information
3.0 , media consumption is their bread and
butter, but short battery life and small screen,
poorer resolution

6. Technology: hardware and
software
3.0
-Amazon silk brings new aspect to Kindle
-Speeds up processing time for web pages and reading view keeps focus on
enjoying your media your way
-touchscreen can be unresponsive
-lack of security

7. Services and Support
3.0 - lacking easy physical support

8. Differentiated Offering
3
-unique in making media digestible i.e. amazon silk,
-classic kindle is a stronger unique offering

9. Partners
Rating 4

10. Partner Friendly- Model
Rating 2.5
Partnership with Android is strong, but there
isn't much room for anything else.

11. Is It A Solution?
Total Score: 21.5
Solution for people looking for a multimedia
oriented tablet.