Weitere ähnliche Inhalte Ähnlich wie CHASE 2009 - Technologies for Fundraisers (20) Kürzlich hochgeladen (20) CHASE 2009 - Technologies for Fundraisers2. POLITE NOTICE This presentation is Copyright © Steve Cast, of Redbourn Business Systems Limited 2009 with all rights reserved. Please do not distribute this presentation without first confirming with [email_address] Thank You Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited 3. Light-hearted look at Technology Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited 5. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Couldn’t Live Without Shouldn’t Live Without Wouldn’t Want To Live Without Wouldn’t Want To Live Without Maybe Five Technological Advances a Fundraiser Cannot or Should Not Live Without ….. Could Live Without 6. Please Give Me Your Feedback Technologies For Fundraisers Slide Steve Cast, Redbourn Business Systems Limited [email_address] For a copy of this presentation please visit www.redbourn.co.uk or leave your business card with my colleague Annie, or visit us on Stand 9 today or tomorrow. 7. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited What Do We Mean by Technology: The practical application of science to commerce or industry 8. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited How Widespread Is Technology? 50 % of the world’s population have never made a phone call 11. (and you probably do!) Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited The fILOFAX Could Live Without 12. (and you probably do!) Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited The Fax Machine Could Live Without 15. (and you probably don’t!) Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited The Telephone Couldn’t Live Without 16. (and you probably don’t!) Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited The Personal Computer Remember these? Couldn’t Live Without 22. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Mail-Merge and Direct Marketing Shouldn’t Live Without – 2 of 5 27. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited “ Send short, personalised emails to supporters. Give clear instructions for participation.” “ Email is still a killer application, but only when used properly” Email Thomas Gensemer, Barack Obama’s Digital Strategist 28. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited The Internet – Your Website Shouldn’t Live Without – 4 of 5 29. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Five reasons to have a website The Internet – Your Website 30. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Five reasons to have a website The Internet – Your Website 31. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Five reasons to have a website The Internet – Your Website 32. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Five reasons to have a website The Internet – Your Website 33. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Five reasons to have a website The Internet – Your Website 34. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Five reasons to have a website The Internet – Your Website 35. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Data Cleaning, Wealth Screening & Postcoding Shouldn’t Live Without – 5 of 5 36. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Data Cleaning - Some Facts: Every Day in the UK : 1,000 people emigrate 18,000 people move house Source: QAS and CCR Data 37. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Data Cleaning – More Facts 18,000 people register with the Telephone Preference Service Perhaps Even More Surprising: 3,250 addresses are changed by the Royal Mail Source: QAS and CCR Data If left alone personal data in your database decays at 11% per year, business data at 37%! 38. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited What’s Wealth Screening? Source: Wealth Screening Analysis from Redbourn Business Systems/CCR Data 42. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Social Networking Sites Social networking is big business. In 2007 Microsoft acquired just 1.6 percent of Facebook for $240M, valuing Facebook at $15bn Wouldn’t Live Without 45. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Three Reasons To Consider Text Messaging SMS Text Messaging 52. Summary Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited CRM Database Mail-Merge Email Your Website Data Cleaning Technologies For Fundraisers Could Live Without Couldn’t Live Without Shouldn’t Live Without Wouldn’t Live Without fILOFAX Fax PC Telephone Social Networking SMS Google Blogs Widgets 53. Next Actions Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Technologies For Fundraisers 54. Need More Help? Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Technologies For Fundraisers 56. Question and Answer Session Technologies For Fundraisers Slide Steve Cast, Redbourn Business Systems Limited Technologies For Fundraisers 57. Please Give Me Your Feedback Technologies For Fundraisers Slide Steve Cast, Redbourn Business Systems Limited [email_address] For a copy of this presentation please visit www.redbourn.co.uk or leave your business card with my colleague Annie, or visit us on Stand 9 today or tomorrow. 58. Need More Help? Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Technologies For Fundraisers Hinweis der Redaktion Thankyou for giving RBS the opportunity to present our proposal….