2. 2
We
believe
in
the
power
of
Local
Television,
Radio,
and
Print.
These
mediums
have
the
greatest
reach
and
strongest
connecLon
in
a
local
market,
however,
they
lack
the
ability
to
easily
demonstrate
effecLveness
and
results
to
their
adverLsers.
Why
AdViz
3. 3
HOW
DO
YOU
LOOK
YOUR
CUSTOMERS
IN
THE
EYE
AND
TELL
THEM
THAT
ADVERTISING
WITH
YOU
WORKS?
CAN
YOU
MEASURE
AND
SHOW
YOUR
RESULTS?
Sales,
Market
share,
Foot
traffic,
Web
traffic,
&
Social
reach
Measuring
Ad
Effec+veness
4. 4
AdverLsing
&
Consumer
Behavior
Adver+sing
(TV,
Radio,
Print)
Search
Website
Visit
Phone
Call/In
Person
Visit
Result
AWARENESS
CONVERSION
ATTRACTION
Rela+onal
Transac+onal
Rela+onal
Media
loses
credit
almost
immediately
5. 5
• BeUer
and
more
acLonable
informaLon
• On
demand
informaLon
• ONE
portal
for
all
their
media
• The
same
visibility
that
they
get
from
Google
and
other
new
forms
of
digital
• You!
Majority
don’t
want/need
“programmaLc”
• Added
Value
in
the
form
of
informaLon…not
just
Lckets
to
a
ballgame
What
your
customers
need
from
you…
An
answer
beyond
programmaLc
A
partner
in
growth
with
the
power
of
acLonable
insights
7. 7
Why
you
could
be
losing
mind
share…and
wallet
share
8. 8
By
Making
InformaLon
Visible,
Your
Customers
Can
Interact
With
You
More
O]en
• Correlate
ad
schedules
to
sales,
web
traffic,
social
reach,
and
more
• Reduce
+me
spent
by
AEs
on
admin
work
• Access
via
web
or
mobile
app
Salesperson
Dashboard
9. 9
CompeLng
or
coexisLng
with
digital
requires
measurement.
We’re
creaLng
tools
to
capture
signal
from
the
front
lines.
• Correlate
ad
schedules
to
sales,
web
traffic,
social
reach,
and
more
• Reduce
+me
spent
by
AEs
on
admin
work
• Access
via
web
or
mobile
app
10. 10
What
are
the
outcomes?
NOISE
RESULTS
SIGNAL
11. 11
Reduce
the
amount
of
Lme
AEs
spend
collecLng
and
interpreLng
informaLon
Increase
the
sLckiness
of
your
products
with
your
customers
Gain
insight
to
client
metrics
that
are
currently
unavailable
Do
business
in
a
manner
in
which
they
are
becoming
familiar
with
from
compeLng
products
Why
this
maUers
to
you
1
2
3
4
12. 12
Use
the
only
media
specific
adver+ser
portal
to:
1. Increase
client
visibility
&
engagement
2. Reduce
administra+ve
overhead
3. Enhance
value
of
your
products
AdViz
is
the
unified
visibility
portal
that
arms
the
sales
reps
of
local
media
companies
BROADCAST
TV
CABLE
RADIO
PRINT
WEB
13. 13
LOOK
YOUR
CLIENTS
IN
THE
EYE
WITH
CONFIDENCE
AND
PROVE
THAT
YOUR
PRODUCTS
WORK!
WE
MEASURE
AND
PRESENT
TRADITIONAL
TO
COMPETE
Getadviz.com
Why
AdViz?
14. 14
V.09.11
For
ques+ons
for
comments,
please
email
jonathan@getadviz.com
www.getadviz.com
@getadviz
More
effecLve
ad
sales
through
visibility
THANK YOU
